Flyleaf Brand Affinity ranks highest Hot Topic at 18.14% . Very Strong. Score DMDB 67.42% | Fanbase 60.06%

Flyleaf — rock artist from US.

Formed in 2000 in Belton, Texas, Flyleaf is a hard rock band known for their potent anthems that explore themes of despair and hope. Led by vocalist Lacey…

Flyleaf

Recognizable

Country: US | Artist ID: 11e81bc7-c6ab-2ba4-98c2-a0369fe50396

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Genres

rockpost-grungechristian alternative rockchristian rockrockalternative rockhard rockmetalalternative metalnu metal

Influential: 67.42% Fanbase: 60.06% Trending: 71.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 18.14% • Very Strong

As of 2025-09-09

480,768

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.42% | Fanbase 60.06% | Trending 71.10% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2000 in Belton, Texas, Flyleaf is a hard rock band known for their potent anthems that explore themes of despair and hope. Led by vocalist Lacey Sturm, the band achieved success in the late 2000s, with their 2005 debut album Flyleaf earning platinum certification. After Sturm's departure in 2012, Kristen May briefly took over vocal duties before leaving in 2016. In 2022, Flyleaf reunited with Sturm, releasing a deluxe edition of their debut album and announcing plans for a series of reunion shows.

Initially known as Passerby, Flyleaf was founded by Sturm and drummer James Culpepper in 2000, later adding guitarists Sameer Bhattacharya and Jared Hartmann, and bassist Pat Seals. The band's rise to success included opening for acts like Bowling for Soup and Riddlin' Kids, leading to a record deal with Octone Records in 2004. Their self-titled debut album in 2005, produced by Howard Benson, garnered critical acclaim and commercial success, setting the stage for their subsequent albums and tours.

Report Date: 2025-09-09

Flyleaf converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily female (58%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 3,773,906 avg views per post, with supportive conversation on Youtube. Shared audience with Hot Topic, Arctic Fox hair Color, Square Enix underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Flyleaf score 8.00% — Very Strong bucket.

Brand: Hot TopicBrand: Arctic Fox hair ColorBrand: Square Enix

Followers:480,768

Engagements:38,449

Rate:8.0%

Posts:1,066

Avg Likes:36,087

Avg Comments:2,143

Avg Views:3,773,906

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 480,768 · Engagements 38,449 · Rate 8.0% Posts 1,066 · Views 3,773,906 · Avg Likes 36,087 · Avg Comments 2,143 · Avg Views 3,773,906	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 35-44: 6% 13-17: 5%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (42%) BRAZIL (13%) UNITED KINGDOM (5%) MEXICO (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (42%), BRAZIL (13%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 6,652 avg likes/post · Youtube: 3,773,906 avg views/post	Best reach: Youtube 3,773,906 avg views; best engagement: Youtube 29,435 avg likes

Top Brand Affinities

Hot Topic

Score: 18.14

Arctic Fox hair Color

Score: 16.49

Square Enix

Score: 8.94

Sennheiser

Score: 8.85

Amazon Music

Score: 8.06

GameStop

Score: 7.42

Marshalls

Score: 6.88

Resident Evil

Score: 5.74

Chick-fil-A

Score: 5.74

Power Rangers

Score: 5.70

Capcom

Score: 5.56

Kroger

Score: 5.33

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Top Brand Affinities

Brand	Category	Score
Hot Topic		18.14
Arctic Fox hair Color		16.49
Square Enix		8.94
Sennheiser		8.85
Amazon Music		8.06
GameStop		7.42
Marshalls		6.88
Resident Evil		5.74
Chick-fil-A		5.74
Power Rangers		5.70
Capcom		5.56
Kroger		5.33
Taco Bell		4.66
Final Fantasy		4.65
Mortal Kombat		4.51
BH Cosmetics		4.48
Urban Outfitters		4.47
AMC		4.34
Sega		4.32
iHeartRadio Music Awards		4.21
Coors		4.08
Columbia Pictures		3.94
Monster Beverage		3.85
Fallout		3.75
Dunkin' Donuts		3.70
Nintendo		3.52
Pokemon Go		3.51
Benefit Cosmetics		3.33
Spotify Music		3.29
Lollapalooza		3.16
Walmart		3.15
Star Wars		3.12
WWE		3.10
Comedy Central		2.95
Dr. Martens		2.86
ESPN		2.85
Forever 21		2.84
NBC		2.82
MTV		2.78
Prismacolor		2.71
Jack Daniels		2.70
FashionNova		2.70
Matrix		2.65
BBC		2.61
Paramount Pictures		2.56
Showtime		2.53
Activision Blizzard		2.51
Marvel Entertainment		2.50
DC Entertainment		2.47
Vans		2.46