Florida Georgia Line Brand Affinity ranks highest Miller Lite at 18.28% . Very Strong. Score DMDB 70.47% | Fanbase 69.87%

Florida Georgia Line — pop artist from US.

Florida Georgia Line emerged as a prominent country duo in 2012, achieving widespread success with their hit single "Cruise." Comprised of Brian Kelley from…

Florida Georgia Line

Superstar

Country: US | Gender: male | Artist ID: 11e81bcc-e79f-4b4c-92a3-a0369fe50396

Find Artist

Genres

popcountry popcountrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Influential: 70.47% Fanbase: 69.87% Trending: 70.77%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 18.28% • Very Strong

As of 2025-09-09

5,339,385

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.47% | Fanbase 69.87% | Trending 70.77% | CAREER STAGE: SUPERSTAR

Biography

Florida Georgia Line emerged as a prominent country duo in 2012, achieving widespread success with their hit single "Cruise." Comprised of Brian Kelley from Ormond Beach, Florida, and Tyler Hubbard from Monroe, Georgia, the duo met at Nashville's Belmont University and quickly gained popularity on the Southeast club circuit. Their incorporation of pop and hip-hop elements into their sound set them apart from traditional country acts, leading to a string of chart-topping hits and accolades, including the record-breaking success of "Cruise."

Following their initial success, Florida Georgia Line continued to dominate the country music scene with hit albums like "Here's to the Good Times" and "Anything Goes." Their collaboration with pop singer Bebe Rexha on "Meant to Be" reclaimed their title for the most weeks at number one on the Hot Country Songs chart. The duo's fourth album, "Can't Say I Ain't Country," debuted at number four on the Billboard Top 200 chart, solidifying their position as one of the leading acts in contemporary country music.

Report Date: 2025-09-09

Florida Georgia Line resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, CANADA, BRAZIL. With a female-leaning (50%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (77,963 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Miller Lite, Ariat, Fabletics makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Florida Georgia Line score 0.24% — Low bucket.

Brand: Miller LiteBrand: AriatBrand: Fabletics

Followers:5,339,385

Engagements:12,915

Rate:0.2%

Posts:903

Avg Likes:12,897

Avg Comments:501

Avg Views:87,018

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,339,385 · Engagements 12,915 · Rate 0.2% Posts 903 · Views 87,018 · Avg Likes 12,897 · Avg Comments 501 · Avg Views 87,018	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 31% 35-44: 9% 13-17: 7%	Largest: 18-24 (48%); next: 25-34 (31%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (62%) CANADA (7%) BRAZIL (5%) UNITED KINGDOM (4%) NIGERIA (3%)	Top regions: UNITED STATES (62%), CANADA (7%), BRAZIL (5%)
Platform Engagement	Instagram: 8,296 avg likes/post · Tiktok: 77,963 avg views/post · Youtube: 9,055 avg views/post	Best reach: Tiktok 77,963 avg views; best engagement: Instagram 8,296 avg likes

Top Brand Affinities

Miller Lite

Score: 18.28

Ariat

Score: 15.24

Fabletics

Score: 11.42

Coors

Score: 8.82

Margaritaville

Score: 8.69

Houston Livestock Show and Rodeo

Score: 8.49

Influenster

Score: 8.43

Bud Light

Score: 7.60

Steve Madden

Score: 7.39

OLD NAVY

Score: 7.36

Amazon Music

Score: 7.34

Verizon

Score: 7.20

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Top Brand Affinities

Brand	Category	Score
Miller Lite		18.28
Ariat		15.24
Fabletics		11.42
Coors		8.82
Margaritaville		8.69
Houston Livestock Show and Rodeo		8.49
Influenster		8.43
Bud Light		7.60
Steve Madden		7.39
OLD NAVY		7.36
Amazon Music		7.34
Verizon		7.20
MamaBear		6.95
T.J. Maxx		6.73
Free People		6.46
Chick-fil-A		6.41
Gillette		6.41
Busch		6.03
Macy's		5.66
ULTA Beauty		5.48
Carhartt		5.46
UGG		5.45
Publix		5.16
Tim Hortons		5.10
Budweiser		5.09
Jeep		4.99
Kroger		4.88
The Home Depot		4.38
Walmart		4.36
GMC		4.29
NBC		4.16
NHL		3.92
iHeartRadio Music Awards		3.91
American Eagle		3.89
Heinz		3.80
Gatorade		3.48
ESPN		3.47
Bentley		3.44
NORDSTROM		3.37
ABC		3.34
Abercrombie & Fitch		3.30
Lululemon Athletica		3.26
Under Armour		3.22
Babybump		3.06
Target		3.03
PetSmart		3.00
Urban Outfitters		3.00
MTV		2.94
Showtime		2.86
NFL		2.86