Fito Páez

Fito Páez — rock artist from AR.

Fito Páez, born in Rosario, Argentina in 1963, is a prominent Latin American musician known for his influential contributions to the rock genre. His album "El…

Influence: 63.71% Fanbase: 52.00% Trending: 69.56% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 19.10% • Very Strong

As of 2025-09-09

2,264,845

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:37 UTC

Genres

rockargentine rocklatin rockrock en espanolrock nacionalalternativelatin alternativelatinnueva cancion

Biography

Fito Páez, born in Rosario, Argentina in 1963, is a prominent Latin American musician known for his influential contributions to the rock genre. His album "El Amor Después Del Amor" remains the best-selling record in Argentine rock history, celebrating its 30th anniversary in 2022. Páez has performed at prestigious venues such as Carnegie Hall in New York, showcasing his talent on an international stage. In addition to his music career, he has also ventured into filmmaking, directing films like "Vidas Privadas" and "De Quién Es El Portaligas." Netflix is set to release a biopic titled "El amor después del amor" based on his life in 2022.

Recognized for his musical achievements, Páez became the first Latin American rock musician to receive the Master of Latin Music award from Berklee College of Music in Boston. He has authored three books, including "La Puta Diabla" and "Diario De Viaje," which have been published across the Americas. Páez's accolades include nine Latin Grammy Awards, a Grammy Award, and the 2021 Latin Grammy for musical excellence. His latest album, "Los Años Salvajes," is part of a larger project comprising three episodes, with subsequent releases like "Futurología Arlt" and "The Golden Light." His diverse body of work has been covered by artists worldwide, reflecting his enduring influence in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Fito Páez reaches 25-34 & 18-24 audiences concentrated in ARGENTINA, COLOMBIA, PERU. The demographic tilt is heavily male (56%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 6,137 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Movistar, Cafecito, LATAM suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fito Páez score 0.27% — Low bucket.

Brand: MovistarBrand: CafecitoBrand: LATAM

Followers:2,264,845

Engagements:6,226

Rate:0.3%

Posts:3,035

Avg Likes:6,136

Avg Comments:129

Avg Views:10,547

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,264,845 · Engagements 6,226 · Rate 0.3% Posts 3,035 · Views 10,547 · Avg Likes 6,136 · Avg Comments 129 · Avg Views 10,547	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 34% 35-44: 16% 45-64: 7%	Largest: 25-34 (40%); next: 18-24 (34%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	ARGENTINA (34%) COLOMBIA (14%) PERU (10%) MEXICO (8%) CHILE (6%)	Top regions: ARGENTINA (34%), COLOMBIA (14%), PERU (10%)
Platform Engagement	Instagram: 5,203 avg likes/post · Tiktok: 6,137 avg views/post · Youtube: 4,410 avg views/post	Best reach: Tiktok 6,137 avg views; best engagement: Instagram 5,203 avg likes

Top Brand Affinities

Movistar

Score: 19.10

Cafecito

Score: 12.46

LATAM

Score: 9.86

Lollapalooza

Score: 9.78

Pro Tools

Score: 7.11

Suavecito

Score: 6.26

Riachuelo

Score: 6.00

Daewoo

Score: 5.83

Ableton

Score: 5.57

Spotify Music

Score: 4.45

VidaSana

Score: 4.01

Iberostar Hotels & Resorts

Score: 3.74

Brand	Category	Score
Movistar		19.10
Cafecito		12.46
LATAM		9.86
Lollapalooza		9.78
Pro Tools		7.11
Suavecito		6.26
Riachuelo		6.00
Daewoo		5.83
Ableton		5.57
Spotify Music		4.45
VidaSana		4.01
Iberostar Hotels & Resorts		3.74
Campari		3.22
musical.ly		2.91
MTV		2.53
Pantone Inc		1.98
Jack Daniels		1.94
AMC		1.88
Tinder		1.86
Aperol		1.78
FIFA		1.57
Nikon		1.48
Yamaha		1.47
Star Wars		1.46
Heineken		1.45
Warner Bros		1.39
Beats Electronics		1.33
Marvel		1.32
Lamborghini		1.30
Netflix		1.30
Pixar		1.26
HBO		1.25
Guess		1.24
Coca-Cola		1.22
Canon		1.20
Sony		1.19
Pepsi		1.18
SoundCloud		1.16
Fujifilm		1.15
BBC		1.15
DC Entertainment		1.14
Renault		1.14
Polaroid		1.13
National Geographic		1.08
GoPro		1.02
Adobe		0.99
Ray-Ban		0.94
Guinness		0.91
Universal		0.87
Pandora		0.86