Fito Páez
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
2,264,845
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Recognized for his musical achievements, Páez became the first Latin American rock musician to receive the Master of Latin Music award from Berklee College of Music in Boston. He has authored three books, including "La Puta Diabla" and "Diario De Viaje," which have been published across the Americas. Páez's accolades include nine Latin Grammy Awards, a Grammy Award, and the 2021 Latin Grammy for musical excellence. His latest album, "Los Años Salvajes," is part of a larger project comprising three episodes, with subsequent releases like "Futurología Arlt" and "The Golden Light." His diverse body of work has been covered by artists worldwide, reflecting his enduring influence in the music industry.
Fito Páez reaches 25-34 & 18-24 audiences concentrated in ARGENTINA, COLOMBIA, PERU. The demographic tilt is heavily male (56%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 6,137 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Movistar, Cafecito, LATAM suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,264,845 · Engagements 6,226 · Rate 0.3% Posts 3,035 · Views 10,547 · Avg Likes 6,136 · Avg Comments 129 · Avg Views 10,547 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 34% 35-44: 16% 45-64: 7% |
Largest: 25-34 (40%); next: 18-24 (34%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
ARGENTINA (34%) COLOMBIA (14%) PERU (10%) MEXICO (8%) CHILE (6%) |
Top regions: ARGENTINA (34%), COLOMBIA (14%), PERU (10%) |
| Platform Engagement | Instagram: 5,203 avg likes/post · Tiktok: 6,137 avg views/post · Youtube: 4,410 avg views/post | Best reach: Tiktok 6,137 avg views; best engagement: Instagram 5,203 avg likes |
Top Brand Affinities
Movistar
Cafecito
LATAM
Lollapalooza
Pro Tools
Suavecito
Riachuelo
Daewoo
Ableton
Spotify Music
VidaSana
Iberostar Hotels & Resorts
| Brand | Category | Score |
|---|---|---|
| Movistar | 19.10 | |
| Cafecito | 12.46 | |
| LATAM | 9.86 | |
| Lollapalooza | 9.78 | |
| Pro Tools | 7.11 | |
| Suavecito | 6.26 | |
| Riachuelo | 6.00 | |
| Daewoo | 5.83 | |
| Ableton | 5.57 | |
| Spotify Music | 4.45 | |
| VidaSana | 4.01 | |
| Iberostar Hotels & Resorts | 3.74 | |
| Campari | 3.22 | |
| musical.ly | 2.91 | |
| MTV | 2.53 | |
| Pantone Inc | 1.98 | |
| Jack Daniels | 1.94 | |
| AMC | 1.88 | |
| Tinder | 1.86 | |
| Aperol | 1.78 | |
| FIFA | 1.57 | |
| Nikon | 1.48 | |
| Yamaha | 1.47 | |
| Star Wars | 1.46 | |
| Heineken | 1.45 | |
| Warner Bros | 1.39 | |
| Beats Electronics | 1.33 | |
| Marvel | 1.32 | |
| Lamborghini | 1.30 | |
| Netflix | 1.30 | |
| Pixar | 1.26 | |
| HBO | 1.25 | |
| Guess | 1.24 | |
| Coca-Cola | 1.22 | |
| Canon | 1.20 | |
| Sony | 1.19 | |
| Pepsi | 1.18 | |
| SoundCloud | 1.16 | |
| Fujifilm | 1.15 | |
| BBC | 1.15 | |
| DC Entertainment | 1.14 | |
| Renault | 1.14 | |
| Polaroid | 1.13 | |
| National Geographic | 1.08 | |
| GoPro | 1.02 | |
| Adobe | 0.99 | |
| Ray-Ban | 0.94 | |
| Guinness | 0.91 | |
| Universal | 0.87 | |
| Pandora | 0.86 |
Official Profiles
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LoginArtist: Fito Páez
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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