Fifty Fifty
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
4,764,064
Social Media Followers
00:00:00
Hours Airplay
Biography
In 2024, the group underwent a lineup change, welcoming new members Chanelle Moon, Yewon, Hana, and Athena alongside original member Keena. This marked a new chapter for the group, showcasing a refreshed identity and a broader musical range.
Fifty Fifty converts attention from 18-24 & 25-34 audiences across UNITED STATES, PHILIPPINES, INDONESIA. Audience shape is female-leaning (54%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 167,700 avg views per post, with supportive conversation on Tiktok. Shared audience with GENTLE MONSTER, Monster High, TONY MOLY underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,764,064 · Engagements 39,538 · Rate 0.8% Posts 1,486 · Views 256,024 · Avg Likes 38,299 · Avg Comments 436 · Avg Views 256,024 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 26% 13-17: 9% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (26%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (14%) PHILIPPINES (10%) INDONESIA (10%) INDIA (8%) BRAZIL (6%) |
Top regions: UNITED STATES (14%), PHILIPPINES (10%), INDONESIA (10%) |
| Platform Engagement | Instagram: 15,126 avg likes/post · Tiktok: 167,700 avg views/post · Youtube: 88,324 avg views/post | Best reach: Tiktok 167,700 avg views; best engagement: Tiktok 17,200 avg likes |
Top Brand Affinities
GENTLE MONSTER
Monster High
TONY MOLY
Logitech
Polaroid
Final Fantasy
Gundam
Counter-Strike
Innisfree
Paypal
ASUS
League of Legends
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 13.67 | |
| Monster High | 12.11 | |
| TONY MOLY | 9.11 | |
| Logitech | 7.58 | |
| Polaroid | 6.01 | |
| Final Fantasy | 5.35 | |
| Gundam | 4.80 | |
| Counter-Strike | 4.43 | |
| Innisfree | 4.19 | |
| Paypal | 4.03 | |
| ASUS | 3.96 | |
| League of Legends | 3.71 | |
| Verizon | 3.57 | |
| Summit Entertainment | 3.18 | |
| Lollapalooza | 2.85 | |
| Columbia Pictures | 2.68 | |
| Coachella | 2.66 | |
| GAP | 2.61 | |
| Pizza Hut | 2.60 | |
| Carhartt | 2.27 | |
| Forever 21 | 2.11 | |
| Chrysler | 2.07 | |
| SheInside | 2.07 | |
| ASOS | 2.07 | |
| KFC | 2.07 | |
| Fenty beauty | 2.06 | |
| Spotify Music | 2.01 | |
| shein | 1.98 | |
| Pixar | 1.98 | |
| CBS Television Studios | 1.97 | |
| New Balance | 1.93 | |
| Tiffany | 1.90 | |
| Snoopy And The Peanuts Gang | 1.87 | |
| BBC | 1.86 | |
| H&M | 1.86 | |
| Kodak | 1.85 | |
| Transformers | 1.80 | |
| Pokemon | 1.71 | |
| Vogue | 1.68 | |
| KitKat | 1.67 | |
| Bellagio | 1.62 | |
| Universal | 1.62 | |
| Sprite | 1.60 | |
| UNIQLO | 1.56 | |
| Too Faced Cosmetics | 1.53 | |
| CBS | 1.49 | |
| Pepsi | 1.49 | |
| Hyundai | 1.45 | |
| Costco | 1.44 | |
| Pokemon Go | 1.38 |
Official Profiles
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LoginArtist: Fifty Fifty
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
