Fifth Harmony Brand Affinity ranks highest Barbie at 11.06% . Very Strong. Score DMDB 75.66% | Fanbase 77.89%

Fifth Harmony — pop artist from US.

Fifth Harmony, a multi-platinum group, released their third album, "Fifth Harmony," on August 25 via Syco/Epic Records. The album debuted at #4 on the U.S.…

Fifth Harmony

Superstar

Country: US | Gender: female | Artist ID: 11e81bbd-b245-4258-8492-a0369fe50396

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Genres

popdance poppoppost-teen poptalent showmainstream popr&b, funk & soulgirl groupcontemporary r&b

Influential: 75.66% Fanbase: 77.89% Trending: 74.55%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 11.06% • Very Strong

As of 2025-09-09

21,804,544

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.66% | Fanbase 77.89% | Trending 74.55% | CAREER STAGE: SUPERSTAR

Biography

Fifth Harmony, a multi-platinum group, released their third album, "Fifth Harmony," on August 25 via Syco/Epic Records. The album debuted at #4 on the U.S. Billboard Top 200 chart and reached #1 on iTunes in over 50 countries. The lead single, "Down" ft. Gucci Mane, achieved gold certification and was well-received by fans and critics alike.

In 2017, Fifth Harmony won multiple awards, including "Favorite Group" at the People's Choice Awards and several wins at the iHeartRadio Music Awards, Radio Disney Music Awards, Kids' Choice Awards, Teen Choice Awards, and a MTV VMA for Best Pop Video. Their previous albums, "7/27" and "Reflection," also saw success on the charts, with hits like "Work from Home" earning the group their first top 10 hit on the Billboard Hot 100.

Report Date: 2025-09-09

Fifth Harmony commands interest from 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, INDIA. With a heavily female (67%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (12,141,457 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Barbie, iHeartRadio Music Awards, Nickelodeon points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fifth Harmony score 3.09% — Very Strong bucket.

Brand: BarbieBrand: iHeartRadio Music AwardsBrand: Nickelodeon

Followers:21,804,544

Engagements:672,939

Rate:3.1%

Posts:1,721

Avg Likes:654,614

Avg Comments:32,435

Avg Views:12,730,307

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,804,544 · Engagements 672,939 · Rate 3.1% Posts 1,721 · Views 12,730,307 · Avg Likes 654,614 · Avg Comments 32,435 · Avg Views 12,730,307	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 11% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	BRAZIL (20%) UNITED STATES (16%) INDIA (4%) MEXICO (4%) UNITED KINGDOM (3%)	Top regions: BRAZIL (20%), UNITED STATES (16%), INDIA (4%)
Platform Engagement	Instagram: 355,270 avg likes/post · Tiktok: 588,850 avg views/post · Youtube: 12,141,457 avg views/post	Best reach: Youtube 12,141,457 avg views; best engagement: Instagram 355,270 avg likes

Top Brand Affinities

Barbie

Score: 11.06

iHeartRadio Music Awards

Score: 6.91

Nickelodeon

Score: 5.53

Power Rangers

Score: 5.49

MATTEL

Score: 5.15

Fenty beauty

Score: 3.22

Jollibee

Score: 2.78

AMC

Score: 2.72

NBC

Score: 2.39

MTV

Score: 2.37

Victoria's Secret

Score: 2.36

Kylie Cosmetics

Score: 2.20

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Top Brand Affinities

Brand	Category	Score
Barbie		11.06
iHeartRadio Music Awards		6.91
Nickelodeon		5.53
Power Rangers		5.49
MATTEL		5.15
Fenty beauty		3.22
Jollibee		2.78
AMC		2.72
NBC		2.39
MTV		2.37
Victoria's Secret		2.36
Kylie Cosmetics		2.20
Lollapalooza		2.01
shein		1.94
Forever 21		1.82
SheInside		1.79
Tinder		1.77
Target		1.76
CBS		1.72
musical.ly		1.71
CBS Television Studios		1.70
Pixar		1.66
Lacoste		1.62
Michael Kors		1.57
Coachella		1.57
Warner Bros		1.51
Calvin Klein		1.50
Pepsi		1.47
FashionNova		1.46
H&M		1.37
Coca-Cola		1.35
Versace		1.27
NFL		1.27
Lamborghini		1.26
Starbucks		1.20
Huda Beauty		1.18
Ferrero		1.16
Balenciaga		1.15
Puma		1.10
Anastasia Beverly Hills		1.09
Yves Saint Laurent		1.06
Beats Electronics		1.05
Gucci		1.04
L'Oréal Paris		1.04
DC Entertainment		1.03
Chanel		1.03
MAC Cosmetics		1.03
Pandora		1.02
Burberry		1.01
Guess		1.00