Fey Brand Affinity ranks highest Aeromexico at 53.29% . Very Strong. Score DMDB 63.91% | Fanbase 53.66%

Fey — pop artist from MX.

Mexican vocalist Fey, recognized for her youthful sound, has achieved commercial success with over a million records sold in Mexico and the Latin community…

Fey

Recognizable

Country: MX | Gender: female | Artist ID: 11e81bba-ff1b-da18-a3d1-a0369fe50396

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Genres

popdance popindietronicalatin popmexican poprockrock en espanollatinlatin

Influential: 63.91% Fanbase: 53.66% Trending: 69.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 53.29% • Very Strong

As of 2025-09-09

2,336,818

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.91% | Fanbase 53.66% | Trending 69.03% | CAREER STAGE: MAINSTREAM

Biography

Mexican vocalist Fey, recognized for her youthful sound, has achieved commercial success with over a million records sold in Mexico and the Latin community worldwide. Her debut album, "Fey," was released in 1995, followed by "Tierna La Noche" in 1996, both produced by José Ramón Florez.

Report Date: 2025-09-09

Fey speaks to 25-34 & 18-24 audiences with measurable traction in MEXICO, PERU, UNITED STATES. Composition is heavily male (55%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,611 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Aeromexico, Univision, Movistar, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fey score 0.22% — Low bucket.

Brand: AeromexicoBrand: UnivisionBrand: Movistar

Followers:2,336,818

Engagements:5,192

Rate:0.2%

Posts:1,938

Avg Likes:5,170

Avg Comments:136

Avg Views:2,611

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,336,818 · Engagements 5,192 · Rate 0.2% Posts 1,938 · Views 2,611 · Avg Likes 5,170 · Avg Comments 136 · Avg Views 2,611	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 33% 35-44: 15% 45-64: 4%	Largest: 25-34 (45%); next: 18-24 (33%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	MEXICO (32%) PERU (16%) UNITED STATES (10%) ARGENTINA (9%) ECUADOR (6%)	Top regions: MEXICO (32%), PERU (16%), UNITED STATES (10%)
Platform Engagement	Instagram: 4,964 avg likes/post · Youtube: 2,611 avg views/post	Best reach: Youtube 2,611 avg views; best engagement: Instagram 4,964 avg likes

Top Brand Affinities

Aeromexico

Score: 53.29

Univision

Score: 43.44

Movistar

Score: 14.44

PLAYMOBIL

Score: 10.31

MATTEL

Score: 8.90

Stella Artois

Score: 8.10

Cafecito

Score: 8.01

LATAM

Score: 7.65

Barbie

Score: 7.43

Suavecito

Score: 6.31

Power Rangers

Score: 6.15

Bacardi

Score: 5.97

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Top Brand Affinities

Brand	Category	Score
Aeromexico		53.29
Univision		43.44
Movistar		14.44
PLAYMOBIL		10.31
MATTEL		8.90
Stella Artois		8.10
Cafecito		8.01
LATAM		7.65
Barbie		7.43
Suavecito		6.31
Power Rangers		6.15
Bacardi		5.97
MTV		4.75
Iberostar Hotels & Resorts		4.29
NFL		4.17
Gatorade		3.97
Columbia Pictures		3.76
ESPN		3.21
Uber		3.15
Transformers		3.11
Bellagio		3.11
Nickelodeon		2.93
Star Wars		2.83
VidaSana		2.81
Coca-Cola		2.75
Snoopy And The Peanuts Gang		2.56
Pepsi		2.53
Lego		2.41
Heineken		2.40
Vogue		2.39
Lollapalooza		2.33
FIFA		2.28
Warner Bros		2.17
DC Entertainment		2.16
Boeing		2.06
Versace		2.03
AMC		2.01
Pixar		1.93
Calvin Klein		1.91
Jaguar		1.88
Jack Daniels		1.84
Mitsubishi		1.80
Puma		1.79
Paramount Pictures		1.74
Chipotle Mexican Grill		1.73
Spotify Music		1.73
Red Bull		1.69
Ducati		1.68
Marvel		1.65
Nintendo		1.62