Fetty Wap

Fetty Wap — hip-hop & rap artist from US.

Fetty Wap, born Willie Maxwell II in Paterson, New Jersey, rose to fame with his melodic rap-sing style influenced by Southern hip-hop acts. In 2015, he gained…

Influence: 74.61% Fanbase: 72.13% Trending: 75.85% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 28.39% • Very Strong

As of 2025-10-01

14,493,878

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:33:26 UTC

Genres

hip-hop & rappop raprapsouthern hip hoptraphip-hop/rapnew jersey rapcontemporary hip hophip hop

Biography

Fetty Wap, born Willie Maxwell II in Paterson, New Jersey, rose to fame with his melodic rap-sing style influenced by Southern hip-hop acts. In 2015, he gained mainstream success with the hit single "Trap Queen" and his self-titled debut album. Fetty Wap continued to release singles, mixtapes, and his second studio album, "The Butterfly Effect," in 2021.

Fetty Wap began his career in the hip-hop group Remy Boyz before pursuing a solo career. His solo singles and collaborations with artists such as French Montana and Young Thug propelled him to success, leading to a Grammy nomination and a string of successful releases. Fetty Wap's consistent sound and solo work have solidified his place in the music industry, with subsequent mixtapes and singles continuing to showcase his unique style.

Top Brand Affinities

Report Date: 2025-10-01

Fetty Wap indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, CANADA. The skew is heavily male (64%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 446,050 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Spinrilla, True Religion, Amazon Music, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Fetty Wap when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fetty Wap score 0.41% — Low bucket.

Brand: SpinrillaBrand: True ReligionBrand: Amazon Music

Followers:14,493,878

Engagements:58,978

Rate:0.4%

Posts:361

Avg Likes:56,501

Avg Comments:1,501

Avg Views:595,878

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,493,878 · Engagements 58,978 · Rate 0.4% Posts 361 · Views 595,878 · Avg Likes 56,501 · Avg Comments 1,501 · Avg Views 595,878	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 8% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (41%) BRAZIL (8%) CANADA (4%) UNITED KINGDOM (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (41%), BRAZIL (8%), CANADA (4%)
Platform Engagement	Instagram: 36,316 avg likes/post · Tiktok: 446,050 avg views/post · Youtube: 149,828 avg views/post	Best reach: Tiktok 446,050 avg views; best engagement: Instagram 36,316 avg likes

Top Brand Affinities

Spinrilla

Score: 28.39

True Religion

Score: 21.63

Amazon Music

Score: 7.49

Hennessy

Score: 5.47

Alexander McQueen

Score: 5.41

Kodak

Score: 5.08

SoundCloud

Score: 4.94

iHeartRadio Music Awards

Score: 4.76

Moncler

Score: 4.75

BALMAIN

Score: 4.46

FashionNova

Score: 4.45

Steve Madden

Score: 4.30

Brand	Category	Score
Spinrilla		28.39
True Religion		21.63
Amazon Music		7.49
Hennessy		5.47
Alexander McQueen		5.41
Kodak		5.08
SoundCloud		4.94
iHeartRadio Music Awards		4.76
Moncler		4.75
BALMAIN		4.46
FashionNova		4.45
Steve Madden		4.30
G-shock		3.24
MTV		3.22
Beats Electronics		3.14
NBA		2.97
Sneakerhead		2.96
Versace		2.91
Comedy Central		2.87
Urban Outfitters		2.83
ESPN		2.82
NBC		2.77
Los Angeles Lakers		2.67
Cartier		2.63
The North Face		2.56
Christian Louboutin		2.55
Timberland		2.53
Balenciaga		2.44
Dolce & Gabbana		2.37
Nickelodeon		2.35
Kylie Cosmetics		2.28
New Balance		2.25
Sprite		2.19
Supreme		2.18
Michael Kors		2.17
NFL		2.15
GIVENCHY		2.11
shein		2.03
Rolls-Royce		2.01
Grand Theft Auto		1.99
Louis Vuitton		1.98
Fenty beauty		1.95
Rolex		1.88
Gucci		1.86
SheInside		1.82
Walmart		1.80
Fendi		1.79
Chrysler		1.77
Lamborghini		1.76
Puma		1.68