Ferrugem Brand Affinity ranks highest Lojas Renner at 32.26% . Very Strong. Score DMDB 70.46% | Fanbase 65.17%

Ferrugem — latin artist from BR.

Born Jheison Failde de Souza in Rio de Janeiro, Ferrugem earned his nickname due to his freckles. Transitioning from a newspaper vendor to a prominent figure…

Ferrugem

Superstar

Country: BR | Gender: male | Artist ID: 11e81bc2-7725-9ccc-b9e3-a0369fe50396

Find Artist

Genres

latinpagode

Influential: 70.46% Fanbase: 65.17% Trending: 73.11%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 32.26% • Very Strong

As of 2025-09-09

16,936,156

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.46% | Fanbase 65.17% | Trending 73.11% | CAREER STAGE: SUPERSTAR

Biography

Born Jheison Failde de Souza in Rio de Janeiro, Ferrugem earned his nickname due to his freckles. Transitioning from a newspaper vendor to a prominent figure in Brazilian samba and pagode, he boasts a large following on Spotify and has toured both nationally and internationally. Notably, he made history as the first artist in his genre to join the lineup of Rock in Rio 2022 as the Palco Favela ambassador. Drawing inspiration from his mother, a former backing vocalist for Tim Maia, Ferrugem's musical journey began in childhood, leading him to immerse himself in samba circles at a young age. Through his authentic lyrics and melodies, he captures the essence of Brazilian life, showcasing the beloved rhythms of his culture. Stay updated on Ferrugem's latest releases on Spotify and his social media platforms.

Report Date: 2025-09-09

Ferrugem is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, UNITED STATES. The audience is female-leaning (53%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (30,600 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Lojas Renner, ChilliBeans, Citi points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ferrugem score 0.12% — Low bucket.

Brand: Lojas RennerBrand: ChilliBeansBrand: Citi

Followers:16,936,156

Engagements:20,950

Rate:0.1%

Posts:1,919

Avg Likes:20,742

Avg Comments:257

Avg Views:37,869

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,936,156 · Engagements 20,950 · Rate 0.1% Posts 1,919 · Views 37,869 · Avg Likes 20,742 · Avg Comments 257 · Avg Views 37,869	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 34% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) UNITED STATES (1%) ANGOLA (0%) EL SALVADOR (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 17,734 avg likes/post · Tiktok: 30,600 avg views/post · Youtube: 7,269 avg views/post	Best reach: Tiktok 30,600 avg views; best engagement: Instagram 17,734 avg likes

Top Brand Affinities

Lojas Renner

Score: 32.26

ChilliBeans

Score: 26.09

Citi

Score: 23.19

Itaipava

Score: 20.29

Ambev

Score: 14.45

Danone

Score: 13.87

Colorama

Score: 11.71

Moda Praia

Score: 11.25

Xerox

Score: 11.09

Sarar

Score: 10.18

Boticario

Score: 10.01

Riachuelo

Score: 8.07

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		32.26
ChilliBeans		26.09
Citi		23.19
Itaipava		20.29
Ambev		14.45
Danone		13.87
Colorama		11.71
Moda Praia		11.25
Xerox		11.09
Sarar		10.18
Boticario		10.01
Riachuelo		8.07
Banco Bradesco		7.23
Rapha		7.06
Havaianas		6.92
Eudora		5.53
Amstel		5.48
Mary Kay		4.47
Catupiry		4.39
Heineken		3.40
Budweiser		3.34
Barber Shop Connect		3.19
Avon		2.80
Lollapalooza		2.74
Oakley		1.81
Pixar		1.54
shein		1.53
SheInside		1.46
UFC		1.35
Pandora		1.26
Nutella		1.22
Mitsubishi		1.21
Pepsi		1.02
FIFA		0.99
Levi's		0.89
Ray-Ban		0.78
DC Entertainment		0.75
Coca-Cola		0.74
Spotify Music		0.73
musical.ly		0.70
NBA		0.63
Netflix		0.62
Chevrolet		0.58
Walt Disney		0.58
Marvel Entertainment		0.52
Honda		0.48
Volkswagen		0.43
MAC Cosmetics		0.43
GoPro		0.43
McDonald's		0.43