Ferrugem

Ferrugem — latin artist from BR.

Born Jheison Failde de Souza in Rio de Janeiro, Ferrugem earned his nickname due to his freckles. Transitioning from a newspaper vendor to a prominent figure…

Influence: 70.46% Fanbase: 65.17% Trending: 73.11% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 32.76% • Very Strong

As of 2025-10-01

16,940,599

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:34:29 UTC

Genres

latinpagode

Biography

Born Jheison Failde de Souza in Rio de Janeiro, Ferrugem earned his nickname due to his freckles. Transitioning from a newspaper vendor to a prominent figure in Brazilian samba and pagode, he boasts a large following on Spotify and has toured both nationally and internationally. Notably, he made history as the first artist in his genre to join the lineup of Rock in Rio 2022 as the Palco Favela ambassador. Drawing inspiration from his mother, a former backing vocalist for Tim Maia, Ferrugem's musical journey began in childhood, leading him to immerse himself in samba circles at a young age. Through his authentic lyrics and melodies, he captures the essence of Brazilian life, showcasing the beloved rhythms of his culture. Stay updated on Ferrugem's latest releases on Spotify and his social media platforms.

Top Brand Affinities

Report Date: 2025-10-01

Ferrugem is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, ANGOLA, UNITED STATES. The audience is female-leaning (52%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (45,900 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Lojas Renner, ChilliBeans, Citi points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ferrugem score 0.12% — Low bucket.

Brand: Lojas RennerBrand: ChilliBeansBrand: Citi

Followers:16,940,599

Engagements:20,828

Rate:0.1%

Posts:1,970

Avg Likes:20,468

Avg Comments:248

Avg Views:54,591

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,940,599 · Engagements 20,828 · Rate 0.1% Posts 1,970 · Views 54,591 · Avg Likes 20,468 · Avg Comments 248 · Avg Views 54,591	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 34% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	BRAZIL (97%) ANGOLA (1%) UNITED STATES (1%) PORTUGAL (0%) ARGENTINA (0%)	Top regions: BRAZIL (97%), ANGOLA (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 14,869 avg likes/post · Tiktok: 45,900 avg views/post · Youtube: 8,691 avg views/post	Best reach: Tiktok 45,900 avg views; best engagement: Instagram 14,869 avg likes

Top Brand Affinities

Lojas Renner

Score: 32.76

ChilliBeans

Score: 26.15

Citi

Score: 23.65

Itaipava

Score: 17.62

Xerox

Score: 14.83

Cacau Show

Score: 14.74

Ambev

Score: 14.51

Danone

Score: 10.99

Banco Bradesco

Score: 10.55

Sarar

Score: 10.12

Riachuelo

Score: 9.80

Havaianas

Score: 6.89

Brand	Category	Score
Lojas Renner		32.76
ChilliBeans		26.15
Citi		23.65
Itaipava		17.62
Xerox		14.83
Cacau Show		14.74
Ambev		14.51
Danone		10.99
Banco Bradesco		10.55
Sarar		10.12
Riachuelo		9.80
Havaianas		6.89
Rapha		6.65
Eudora		5.61
Barber Shop Connect		5.55
Moda Praia		5.28
Catupiry		4.83
Budweiser		3.74
Mary Kay		3.64
Avon		3.53
Lollapalooza		2.77
Lacoste		2.53
shein		2.16
Heineken		2.07
Oakley		2.01
Pixar		1.55
Mitsubishi		1.50
Nutella		1.41
Pandora		1.18
Chevrolet		1.10
Pepsi		1.02
Levi's		0.90
Spotify Music		0.85
SheInside		0.84
FIFA		0.84
Ray-Ban		0.79
Red Bull		0.72
DC Entertainment		0.72
McDonald's		0.68
Netflix		0.66
NBA		0.63
Coca-Cola		0.59
musical.ly		0.58
PlayStation		0.56
Honda		0.55
GoPro		0.50
Nike		0.48
Adidas		0.47
MAC Cosmetics		0.47
Walt Disney		0.46