Fernando & Sorocaba Brand Affinity ranks highest Brahma at 89.81% . Very Strong. Score DMDB 65.89% | Fanbase 61.05%

Fernando & Sorocaba — pop artist from BR.

With a career spanning 16 years, Fernando & Sorocaba have performed over two thousand shows across Brazil, the United States, Europe, and Latin America. Known…

Fernando & Sorocaba

Recognizable

Country: BR | Artist ID: 11e81bbc-0df9-1144-bdbb-a0369fe50396

Find Artist

Genres

popsertanejo popasian popcountrycountrylatinsertanejosertanejo universitario

Influential: 65.89% Fanbase: 61.05% Trending: 68.32%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 89.81% • Very Strong

As of 2025-09-09

4,394,568

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.89% | Fanbase 61.05% | Trending 68.32% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning 16 years, Fernando & Sorocaba have performed over two thousand shows across Brazil, the United States, Europe, and Latin America. Known for their original repertoire, popular hits, and innovative use of technology and special effects, the duo's performances offer a unique interactive experience that engages audiences on their tours.

In terms of digital presence, Fernando & Sorocaba have amassed over 1.1 billion views on YouTube from nearly 300 videos and have a subscriber base of 2.7 million on the platform. They also boast approximately 4 million fans on Spotify and attract over 5 million monthly listeners. Beyond music, the duo has established successful partnerships in advertising with major brands across various industries, such as Ford and Frimesa, showcasing their enduring appeal beyond the music scene.

Report Date: 2025-09-09

Fernando & Sorocaba draws 25-34 & 35-44 audiences and holds attention in BRAZIL, UNITED STATES, PORTUGAL. The skew is heavily female (73%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 6,521 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Brahma, Ambev, Citi makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fernando & Sorocaba score 0.15% — Low bucket.

Brand: BrahmaBrand: AmbevBrand: Citi

Followers:4,394,568

Engagements:6,521

Rate:0.1%

Posts:6,175

Avg Likes:6,521

Avg Comments:107

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,394,568 · Engagements 6,521 · Rate 0.1% Posts 6,175 · Views 0 · Avg Likes 6,521 · Avg Comments 107 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 35-44: 25% 18-24: 20% 45-64: 8%	Largest: 25-34 (46%); next: 35-44 (25%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	BRAZIL (97%) UNITED STATES (0%) PORTUGAL (0%) PARAGUAY (0%) INDIA (0%)	Top regions: BRAZIL (97%), UNITED STATES (0%), PORTUGAL (0%)
Platform Engagement	Instagram: 6,521 avg likes/post	best engagement: Instagram 6,521 avg likes

Top Brand Affinities

Brahma

Score: 89.81

Ambev

Score: 25.49

Citi

Score: 21.10

Cacau Show

Score: 16.29

Tramontina

Score: 13.04

Xerox

Score: 11.20

Colcci

Score: 10.54

Sarar

Score: 10.45

Itaipava

Score: 10.44

Banco Bradesco

Score: 8.63

Boticario

Score: 8.42

Riachuelo

Score: 7.53

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Top Brand Affinities

Brand	Category	Score
Brahma		89.81
Ambev		25.49
Citi		21.10
Cacau Show		16.29
Tramontina		13.04
Xerox		11.20
Colcci		10.54
Sarar		10.45
Itaipava		10.44
Banco Bradesco		8.63
Boticario		8.42
Riachuelo		7.53
Amstel		6.09
Catupiry		5.76
Moda Praia		5.32
Mary Kay		5.30
Avon		4.88
Eudora		4.80
Heineken		4.06
Campari		3.96
Lollapalooza		3.46
Budweiser		2.48
shein		2.01
SheInside		1.78
Lacoste		1.77
Fiat		1.61
Pixar		1.42
KitKat		1.39
Renault		1.35
Guess		1.17
UFC		1.16
Dodge		1.11
Pandora		1.06
Mitsubishi		1.02
Chevrolet		0.92
Porsche		0.91
Nutella		0.88
Red Bull		0.88
Ray-Ban		0.85
Volkswagen		0.84
Spotify Music		0.84
Coca-Cola		0.80
Levi's		0.77
Ford		0.71
DC Entertainment		0.69
Honda		0.69
Netflix		0.66
Walt Disney		0.65
Ferrari		0.58
Chanel		0.57