Fergie Brand Affinity ranks highest Barbie at 9.18% . Very Strong. Score DMDB 72.95% | Fanbase 72.33%

Fergie — pop artist from US.

Fergie is an influential pop artist who has won eight GRAMMY® Awards and achieved multi-platinum success as a solo artist. On September 22, 2017, she released…

Fergie

Superstar

Country: US | Gender: female | Artist ID: 11e81bc1-6027-cfb4-9fcb-a0369fe50396

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Genres

popdance poppoppost-teen popmainstream popr&b, funk & soulurban contemporary

Influential: 72.95% Fanbase: 72.33% Trending: 73.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 9.18% • Very Strong

As of 2025-09-09

8,334,217

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.95% | Fanbase 72.33% | Trending 73.25% | CAREER STAGE: SUPERSTAR

Biography

Fergie is an influential pop artist who has won eight GRAMMY® Awards and achieved multi-platinum success as a solo artist. On September 22, 2017, she released her highly anticipated second album, Double Dutchess, under her own label Dutchess Music in partnership with BMG. Fergie gained worldwide recognition with her debut album, The Dutchess, which sold 7.2 million albums and 29 million tracks, featuring hits like “London Bridge,” “Glamorous,” and “Big Girls Don’t Cry.”

In addition to her solo career, Fergie is a member of The Black Eyed Peas, a group that has sold over 35 million records and 60 million tracks across four multi-platinum albums. With a track record of chart-topping hits and critical acclaim, Fergie continues to be a prominent figure in the pop music industry.

Report Date: 2025-09-09

Fergie connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (56%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,550,412 avg views per post; Instagram adds dependable engagement depth. Overlap with Barbie, KARL LAGERFELD, MATTEL highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Fergie moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fergie score 1.79% — Moderate bucket.

Brand: BarbieBrand: KARL LAGERFELDBrand: MATTEL

Followers:8,334,217

Engagements:148,847

Rate:1.8%

Posts:1,418

Avg Likes:143,808

Avg Comments:3,575

Avg Views:2,079,262

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,334,217 · Engagements 148,847 · Rate 1.8% Posts 1,418 · Views 2,079,262 · Avg Likes 143,808 · Avg Comments 3,575 · Avg Views 2,079,262	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 13-17: 7% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (23%) BRAZIL (17%) UNITED KINGDOM (4%) INDIA (4%) CANADA (3%)	Top regions: UNITED STATES (23%), BRAZIL (17%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 61,345 avg likes/post · Tiktok: 528,850 avg views/post · Youtube: 1,550,412 avg views/post	Best reach: Youtube 1,550,412 avg views; best engagement: Instagram 61,345 avg likes

Top Brand Affinities

Barbie

Score: 9.18

KARL LAGERFELD

Score: 6.07

MATTEL

Score: 5.20

Lollapalooza

Score: 4.33

NORDSTROM

Score: 4.00

NBC

Score: 3.91

MTV

Score: 3.50

Urban Outfitters

Score: 3.50

Dolce & Gabbana

Score: 3.43

Paramount Pictures

Score: 3.33

Moschino

Score: 3.07

Lancôme

Score: 2.81

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Top Brand Affinities

Brand	Category	Score
Barbie		9.18
KARL LAGERFELD		6.07
MATTEL		5.20
Lollapalooza		4.33
NORDSTROM		4.00
NBC		3.91
MTV		3.50
Urban Outfitters		3.50
Dolce & Gabbana		3.43
Paramount Pictures		3.33
Moschino		3.07
Lancôme		2.81
Fenty beauty		2.72
Cafecito		2.62
Versace		2.60
Sunnies Studios		2.46
TOM FORD		2.40
Aperol		2.37
Bershka		2.37
FashionNova		2.35
Dr. Martens		2.32
Nickelodeon		2.30
Fendi		2.26
ASOS		2.22
Christian Louboutin		2.17
Lululemon Athletica		2.15
AMC		2.14
Garnier		2.09
Make Up For Ever		2.08
KENZO		2.05
Urban Decay Cosmetics		2.01
Timberland		1.95
Coachella		1.92
NYX Cosmetics		1.91
Anastasia Beverly Hills		1.87
Cartier		1.86
Michael Kors		1.85
Tomorrowland		1.82
Victoria's Secret		1.76
shein		1.74
New Balance		1.66
Yves Saint Laurent		1.65
Sephora		1.64
Gucci		1.64
Warner Bros		1.63
Tarte Cosmetics		1.61
Costco		1.59
Polo Ralph Lauren		1.59
The North Face		1.53
Tiffany & Co		1.53