Felo Le Tee Brand Affinity ranks highest Woolworths at 38.73% . Very Strong. Score DMDB 57.28% | Fanbase 41.53%

Felo Le Tee — electronic artist from ZA.

Felo Le Tee is a South African DJ and producer known for his work in the amapiano music genre. He gained recognition in the music scene in 2019 with his hit…

Felo Le Tee

Established

Country: ZA | Artist ID: 11e83fe4-b1e9-c892-a793-aa1c026db3d8

Find Artist

Genres

electronicdanceamapianoelectronic

Influential: 57.28% Fanbase: 41.53% Trending: 65.15%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 38.73% • Very Strong

As of 2025-09-09

1,764,956

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.28% | Fanbase 41.53% | Trending 65.15% | CAREER STAGE: MID_LEVEL

Biography

Felo Le Tee is a South African DJ and producer known for his work in the amapiano music genre. He gained recognition in the music scene in 2019 with his hit single "Skoloto." Felo Le Tee has since continued to make waves in the industry with his unique blend of house and amapiano sounds.

With a growing fan base and collaborations with other notable artists in the genre, Felo Le Tee has solidified his position as a rising talent in the South African music scene. His music showcases his skillful production and ability to create infectious dance tracks that resonate with audiences both locally and internationally.

Report Date: 2025-09-09

Felo Le Tee is a clear fit for 18-24 & 25-34 audiences with strength across SOUTH AFRICA, UNITED STATES, KENYA. The audience is heavily male (77%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (107,200 avg views per post); Tiktok builds the community layer. Affinity data highlights Woolworths, Mixcloud, Ellesse, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Felo Le Tee score 3.02% — Very Strong bucket.

Brand: WoolworthsBrand: MixcloudBrand: Ellesse

Followers:1,764,956

Engagements:53,273

Rate:3.0%

Posts:369

Avg Likes:50,869

Avg Comments:208

Avg Views:116,738

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,764,956 · Engagements 53,273 · Rate 3.0% Posts 369 · Views 116,738 · Avg Likes 50,869 · Avg Comments 208 · Avg Views 116,738	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 43% 35-44: 6% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (43%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	SOUTH AFRICA (56%) UNITED STATES (8%) KENYA (5%) BRAZIL (3%) MOZAMBIQUE (3%)	Top regions: SOUTH AFRICA (56%), UNITED STATES (8%), KENYA (5%)
Platform Engagement	Instagram: 16,001 avg likes/post · Tiktok: 107,200 avg views/post · Youtube: 9,538 avg views/post	Best reach: Tiktok 107,200 avg views; best engagement: Tiktok 34,500 avg likes

Top Brand Affinities

Woolworths

Score: 38.73

Mixcloud

Score: 19.89

Ellesse

Score: 18.73

Jagermeister

Score: 15.01

Champion

Score: 14.64

Hennessy

Score: 13.81

Kappa

Score: 13.40

Pioneer

Score: 12.82

New Era

Score: 12.41

Ted Baker

Score: 10.12

Steve Madden

Score: 9.00

River Island

Score: 8.31

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Top Brand Affinities

Brand	Category	Score
Woolworths		38.73
Mixcloud		19.89
Ellesse		18.73
Jagermeister		15.01
Champion		14.64
Hennessy		13.81
Kappa		13.40
Pioneer		12.82
New Era		12.41
Ted Baker		10.12
Steve Madden		9.00
River Island		8.31
MISSGUIDED		7.64
Moët & Chandon		7.55
KARL LAGERFELD		6.68
Lacoste		6.65
The North Face		6.65
shein		5.67
Bacardi		5.65
OOTD Magazine		5.50
H&M		4.98
FOREX		4.97
SoundCloud		4.97
Puma		4.90
boohoo		4.86
SheInside		4.59
Dolce & Gabbana		4.46
Dr. Martens		4.28
Timberland		3.97
Herbalife		3.91
MTV		3.69
Pull&Bear		3.66
ASOS		3.45
Heineken		3.35
Fendi		3.33
Nike		3.28
Vans		3.23
Nivea		3.12
Moschino		3.08
FashionNova		2.90
Emporium		2.89
Polo Ralph Lauren		2.74
Primark		2.65
Zara		2.64
Monster Beverage		2.58
New Balance		2.58
Topshop		2.39
Calvin Klein		2.33
Spotify Music		2.27
Garnier		2.27