Felo Le Tee
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-30
1,783,519
Social Media Followers
As of 2025-09-30
00:00:00
Hours Airplay
2025-12-07 08:02:08 UTC
Genres
Biography
With a growing fan base and collaborations with other notable artists in the genre, Felo Le Tee has solidified his position as a rising talent in the South African music scene. His music showcases his skillful production and ability to create infectious dance tracks that resonate with audiences both locally and internationally.
Felo Le Tee is a clear fit for 18-24 & 25-34 audiences with strength across SOUTH AFRICA, UNITED STATES, KENYA. The audience is heavily male (77%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (157,600 avg views per post); Tiktok builds the community layer. Affinity data highlights Woolworths, Ellesse, Jagermeister, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,783,519 · Engagements 63,655 · Rate 3.6% Posts 391 · Views 169,562 · Avg Likes 62,791 · Avg Comments 199 · Avg Views 169,562 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 43% 35-44: 6% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (43%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
SOUTH AFRICA (57%) UNITED STATES (8%) KENYA (5%) BRAZIL (3%) MOZAMBIQUE (3%) |
Top regions: SOUTH AFRICA (57%), UNITED STATES (8%), KENYA (5%) |
| Platform Engagement | Instagram: 10,589 avg likes/post · Tiktok: 157,600 avg views/post · Youtube: 11,962 avg views/post | Best reach: Tiktok 157,600 avg views; best engagement: Tiktok 51,750 avg likes |
Top Brand Affinities
Woolworths
Ellesse
Jagermeister
Kappa
Mixcloud
Hennessy
New Era
Pioneer
Ted Baker
Moët & Chandon
Steve Madden
shein
| Brand | Category | Score |
|---|---|---|
| Woolworths | 32.58 | |
| Ellesse | 20.45 | |
| Jagermeister | 17.20 | |
| Kappa | 17.09 | |
| Mixcloud | 16.13 | |
| Hennessy | 13.20 | |
| New Era | 12.42 | |
| Pioneer | 11.97 | |
| Ted Baker | 9.58 | |
| Moët & Chandon | 9.52 | |
| Steve Madden | 9.11 | |
| shein | 8.54 | |
| River Island | 8.42 | |
| MISSGUIDED | 7.73 | |
| KARL LAGERFELD | 6.78 | |
| Lacoste | 6.68 | |
| SheInside | 6.68 | |
| The North Face | 6.25 | |
| Champion | 6.10 | |
| OOTD Magazine | 5.57 | |
| SoundCloud | 5.32 | |
| boohoo | 4.90 | |
| Bacardi | 4.73 | |
| FOREX | 4.72 | |
| Dr. Martens | 4.30 | |
| Heineken | 4.09 | |
| New Balance | 3.92 | |
| H&M | 3.83 | |
| Puma | 3.78 | |
| Pull&Bear | 3.71 | |
| Colgate | 3.63 | |
| ASOS | 3.47 | |
| Fendi | 3.40 | |
| Timberland | 3.35 | |
| Nike | 3.28 | |
| Nivea | 3.13 | |
| Moschino | 3.09 | |
| Herbalife | 3.05 | |
| MTV | 2.97 | |
| Emporium | 2.90 | |
| Primark | 2.68 | |
| Monster Beverage | 2.61 | |
| Zara | 2.56 | |
| Spotify Music | 2.50 | |
| Topshop | 2.41 | |
| Bershka | 2.31 | |
| Garnier | 2.24 | |
| Dolce & Gabbana | 2.21 | |
| Sprite | 2.15 | |
| Vans | 2.06 |
Official Profiles
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LoginArtist: Felo Le Tee
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Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 699,413
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















