Felipe Amorim

Felipe Amorim — latin artist from BR.

Felipe Amorim, a native of Fortaleza, is a successful artist with nearly 2.5 billion streams on digital platforms. Known for hits like "No Ouvidinho" and…

Influence: 62.69% Fanbase: 50.79% Trending: 68.64% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Schin • 58.85% • Very Strong

As of 2025-09-09

6,792,681

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:39 UTC

Genres

latinforro

Biography

Felipe Amorim, a native of Fortaleza, is a successful artist with nearly 2.5 billion streams on digital platforms. Known for hits like "No Ouvidinho" and "Putariazinha," his music has inspired nearly 1 million user-generated videos and draws large crowds to his live performances. His latest project, the EP "Ao After e Além Pt II," features 10 tracks co-written and produced with collaborators Kaleb Capitão and Caio Djay, offering a unique musical experience.

As a renowned composer, Felipe has penned hits such as "Tá Rocheda," which propelled Barões da Pisadinha to fame. His compositions have been recorded by notable Brazilian artists like Wesley Safadão, Xand Avião, Claudia Leitte, Mano Walter, and Zé Vaqueiro. Transitioning from behind the scenes to the spotlight, Felipe has emerged as a rising star in the pisadinha genre, showcasing his talent as both a songwriter and performer.

Top Brand Affinities

Report Date: 2025-09-09

Felipe Amorim is a clear fit for 18-24 & 25-34 audiences with strength across BRAZIL, PORTUGAL, UNITED STATES. The audience is heavily male (55%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (104,800 avg views per post); Instagram builds the community layer. Affinity data highlights Schin, Lojas Renner, Itambé, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Felipe Amorim score 0.91% — Low bucket.

Brand: SchinBrand: Lojas RennerBrand: Itambé

Followers:6,792,681

Engagements:62,027

Rate:0.9%

Posts:2,079

Avg Likes:61,414

Avg Comments:584

Avg Views:123,458

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,792,681 · Engagements 62,027 · Rate 0.9% Posts 2,079 · Views 123,458 · Avg Likes 61,414 · Avg Comments 584 · Avg Views 123,458	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 32% 13-17: 5% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (32%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	BRAZIL (97%) PORTUGAL (1%) UNITED STATES (1%) PARAGUAY (0%) CANADA (0%)	Top regions: BRAZIL (97%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 52,502 avg likes/post · Tiktok: 104,800 avg views/post · Youtube: 18,658 avg views/post	Best reach: Tiktok 104,800 avg views; best engagement: Instagram 52,502 avg likes

Top Brand Affinities

Schin

Score: 58.85

Lojas Renner

Score: 37.36

Itambé

Score: 27.50

Cacau Show

Score: 19.64

Riachuelo

Score: 17.95

Ambev

Score: 16.63

Boticario

Score: 15.07

Moda Praia

Score: 12.70

Colcci

Score: 11.13

Itaipava

Score: 10.15

Havaianas

Score: 9.66

Barber Shop Connect

Score: 5.30

Brand	Category	Score
Schin		58.85
Lojas Renner		37.36
Itambé		27.50
Cacau Show		19.64
Riachuelo		17.95
Ambev		16.63
Boticario		15.07
Moda Praia		12.70
Colcci		11.13
Itaipava		10.15
Havaianas		9.66
Barber Shop Connect		5.30
Eudora		5.15
Lacoste		4.99
Motorola		3.68
Mary Kay		2.85
shein		2.76
Budweiser		2.54
Avon		2.45
SheInside		2.37
Heineken		2.11
Oakley		2.06
Spotify Music		1.94
Mitsubishi		1.83
Xiaomi		1.71
musical.ly		1.27
Pandora		1.26
Chevrolet		1.18
UFC		1.14
Calvin Klein		1.05
FIFA		1.03
Beats Electronics		0.98
Huda Beauty		0.94
Honda		0.87
Rolex		0.86
Volkswagen		0.80
Ray-Ban		0.74
Coca-Cola		0.60
Yamaha		0.56
GoPro		0.51
Samsung Group		0.51
Netflix		0.50
DC Entertainment		0.48
HBO		0.48
Nutella		0.46
Toyota		0.44
MAC Cosmetics		0.41
Zara		0.38
Apple		0.37
Google		0.36