菲道尔 Brand Affinity ranks highest AirAsia at 24.23% . Very Strong. Score DMDB 50.54% | Fanbase 22.37%

菲道尔 — asian artist from MY.

菲道尔 — asian artist · from MY · MID_LEVEL. Explore profile, biography and music insights on Digital Music Database.

菲道尔

Established

Country: MY | Gender: male | Artist ID: 5b25ace6-6393-11e9-b6f4-e4434b16cb7a

Find Artist

Genres

asianmalaysian mandopop

Influential: 50.54% Fanbase: 22.37% Trending: 64.62%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

AirAsia • 24.23% • Very Strong

As of 2025-09-08

953,401

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 50.54% | Fanbase 22.37% | Trending 64.62% | CAREER STAGE: MID_LEVEL

Biography

菲道尔 — asian artist · from MY · MID_LEVEL. Explore profile, biography and music insights on Digital Music Database.

Report Date: 2025-09-08

菲道尔 draws 18-24 & 25-34 audiences and holds attention in MALAYSIA, TAIWAN, VIETNAM. The skew is female-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 682,982 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to AirAsia, Isetan, GENTLE MONSTER makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 菲道尔 score 10.98% — Very Strong bucket.

Brand: AirAsiaBrand: IsetanBrand: GENTLE MONSTER

Followers:953,401

Engagements:104,667

Rate:11.0%

Posts:228

Avg Likes:97,532

Avg Comments:680

Avg Views:1,333,132

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 953,401 · Engagements 104,667 · Rate 11.0% Posts 228 · Views 1,333,132 · Avg Likes 97,532 · Avg Comments 680 · Avg Views 1,333,132	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 10% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	MALAYSIA (60%) TAIWAN (20%) VIETNAM (8%) SINGAPORE (6%) HONG KONG SAR CHINA (5%)	Top regions: MALAYSIA (60%), TAIWAN (20%), VIETNAM (8%)
Platform Engagement	Instagram: 27,422 avg likes/post · Tiktok: 650,150 avg views/post · Youtube: 682,982 avg views/post	Best reach: Youtube 682,982 avg views; best engagement: Tiktok 61,850 avg likes

Top Brand Affinities

AirAsia

Score: 24.23

Isetan

Score: 19.99

GENTLE MONSTER

Score: 19.11

Maybank

Score: 11.20

Style Nanda

Score: 10.37

AstraZeneca

Score: 10.14

Laneíge

Score: 8.85

Yakult

Score: 8.23

Petronas

Score: 7.48

Innisfree

Score: 7.33

Carlsberg

Score: 6.89

Amway

Score: 6.07

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Top Brand Affinities

Brand	Category	Score
AirAsia		24.23
Isetan		19.99
GENTLE MONSTER		19.11
Maybank		11.20
Style Nanda		10.37
AstraZeneca		10.14
Laneíge		8.85
Yakult		8.23
Petronas		7.48
Innisfree		7.33
Carlsberg		6.89
Amway		6.07
Daniel Wellington		5.37
Longchamp		5.18
Skechers		5.14
G-shock		4.95
Pfizer		4.83
Dyson		4.57
Tesco		4.49
UNIQLO		4.19
Coach		4.15
LEGOLAND		4.07
Huawei		4.04
Mary Kay		3.19
Starbucks		2.96
Snoopy And The Peanuts Gang		2.92
IKEA		2.79
Stüssy		2.77
KitKat		2.51
KFC		2.41
New Balance		2.34
Dr. Martens		2.30
Hermès		2.14
Fendi		2.05
McDonald's		2.05
H&M		1.91
Fujifilm		1.90
Under Armour		1.59
Tiffany & Co		1.55
Polo Ralph Lauren		1.53
Balenciaga		1.48
Guinness		1.44
Airbnb		1.41
Yves Saint Laurent		1.40
GIVENCHY		1.32
Christian Dior		1.27
Pokemon Go		1.26
Walt Disney		1.24
Pandora		1.23
Adidas		1.21