Feby Putri

Feby Putri — pop artist from ID.

Feby Putri began writing and creating music in 2016 with the goal of establishing her own body of work. Drawing inspiration from her experiences in Makassar…

Influence: 64.10% Fanbase: 52.64% Trending: 69.83% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 31.62% • Very Strong

As of 2025-09-09

5,717,920

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:40 UTC

Genres

poppopindonesian popindie popasian pop

Biography

Feby Putri began writing and creating music in 2016 with the goal of establishing her own body of work. Drawing inspiration from her experiences in Makassar and Jakarta, she released her debut single "halu" in 2019, followed by three more singles culminating in her first album, "Riuh," in 2022. A year later, she released an EP titled "2016." In 2024, Feby Putri unveiled her latest singles, "Tangan-Tangan Ucap Perpisahan" and "Durasi," as a prelude to her album "Hitam Putih," released on September 26, 2024.

Through her lyrics, Feby Putri aims to convey the importance of the journey and express gratitude to loved ones and oneself for the perseverance shown along the way.

Top Brand Affinities

Report Date: 2025-09-09

Feby Putri resonates with 18-24 & 25-34 audiences and sustains presence in INDONESIA, MALAYSIA, UNITED STATES. The demographic is heavily female (56%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 58,622 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Oppo, Yakult, Petronas maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Feby Putri score 0.38% — Low bucket.

Brand: OppoBrand: YakultBrand: Petronas

Followers:5,717,920

Engagements:21,881

Rate:0.4%

Posts:746

Avg Likes:21,785

Avg Comments:166

Avg Views:72,172

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,717,920 · Engagements 21,881 · Rate 0.4% Posts 746 · Views 72,172 · Avg Likes 21,785 · Avg Comments 166 · Avg Views 72,172	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 20% 13-17: 15% 35-44: 2%	Largest: 18-24 (62%); next: 25-34 (20%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	INDONESIA (97%) MALAYSIA (1%) UNITED STATES (1%) JAPAN (0%) SOUTH KOREA (0%)	Top regions: INDONESIA (97%), MALAYSIA (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 20,416 avg likes/post · Tiktok: 13,550 avg views/post · Youtube: 58,622 avg views/post	Best reach: Youtube 58,622 avg views; best engagement: Instagram 20,416 avg likes

Top Brand Affinities

Oppo

Score: 31.62

Yakult

Score: 7.91

Petronas

Score: 4.66

Fujifilm

Score: 4.28

Xiaomi

Score: 3.60

Carrefour

Score: 3.46

Coffeegram

Score: 2.87

Oriflame

Score: 2.85

UNIQLO

Score: 2.46

musical.ly

Score: 2.22

A Game of Tones

Score: 2.11

Nokia

Score: 2.04

Brand	Category	Score
Oppo		31.62
Yakult		7.91
Petronas		4.66
Fujifilm		4.28
Xiaomi		3.60
Carrefour		3.46
Coffeegram		2.87
Oriflame		2.85
UNIQLO		2.46
musical.ly		2.22
A Game of Tones		2.11
Nokia		2.04
ASICS		1.68
New Balance		1.40
Volvo		1.34
Honda		1.14
Google		1.12
Snapseed		1.11
Samsung Group		1.08
Universal		1.07
Suzuki		1.02
Yamaha		0.96
Adobe		0.93
H&M		0.86
Vans		0.80
National Geographic		0.73
Canon		0.72
Converse		0.66
Sony		0.65
Polaroid		0.64
Nikon		0.59
GoPro		0.52
Spotify Music		0.51
Travelgram		0.49
Pokemon		0.48
Adidas		0.46
Marvel		0.41
Nike		0.39
Apple		0.38
Zara		0.36
Toyota		0.35
PlayStation		0.33
Amazon		0.29
Walt Disney		0.28
Netflix		0.28
Marvel Entertainment		0.23
DC Entertainment		0.17
Starbucks		0.13