Fatboy Slim Brand Affinity ranks highest Mixcloud at 52.97% . Very Strong. Score DMDB 64.12% | Fanbase 62.96%

Fatboy Slim — electronic artist from GB.

Fatboy Slim, a renowned DJ, has enjoyed a successful career spanning four decades. Known for his enduring hits such as "Right Here, Right Now" and "Praise…

Fatboy Slim

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bcc-9174-fa78-9063-a0369fe50396

Find Artist

Genres

electronicdanceelectronicabig beat

Influential: 64.12% Fanbase: 62.96% Trending: 64.70%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 52.97% • Very Strong

As of 2025-09-09

1,711,734

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.12% | Fanbase 62.96% | Trending 64.70% | CAREER STAGE: MAINSTREAM

Biography

Fatboy Slim, a renowned DJ, has enjoyed a successful career spanning four decades. Known for his enduring hits such as "Right Here, Right Now" and "Praise You," he is celebrated for his ability to create a shared musical experience that fosters collective unity and community.

Performing under the moniker Fatboy Slim, Norman Cook captivates audiences with his energetic stage presence and showmanship. As a Grammy and Brit award-winning artist, his skillful re-editing of songs and samples for his sets, combined with his iconic hits, has solidified his place in British culture.

Report Date: 2025-09-09

Fatboy Slim cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 31,950 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Pioneer, Trancefamily, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fatboy Slim score 0.57% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Trancefamily

Followers:1,711,734

Engagements:9,789

Rate:0.6%

Posts:2,524

Avg Likes:9,644

Avg Comments:154

Avg Views:44,436

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,711,734 · Engagements 9,789 · Rate 0.6% Posts 2,524 · Views 44,436 · Avg Likes 9,644 · Avg Comments 154 · Avg Views 44,436	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 29% 35-44: 19% 45-64: 6%	Largest: 25-34 (44%); next: 18-24 (29%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (13%) UNITED KINGDOM (9%) BRAZIL (9%) RUSSIA (6%) ITALY (4%)	Top regions: UNITED STATES (13%), UNITED KINGDOM (9%), BRAZIL (9%)
Platform Engagement	Instagram: 7,523 avg likes/post · Tiktok: 31,950 avg views/post · Youtube: 12,486 avg views/post	Best reach: Tiktok 31,950 avg views; best engagement: Instagram 7,523 avg likes

Top Brand Affinities

Mixcloud

Score: 52.97

Pioneer

Score: 50.91

Trancefamily

Score: 28.89

Ableton

Score: 25.89

MOOG

Score: 18.47

Sennheiser

Score: 15.53

Tomorrowland

Score: 14.27

Akai

Score: 13.40

Qantas

Score: 12.28

Marks & Spencer

Score: 8.74

SoundCloud

Score: 7.56

Selfridges

Score: 6.55

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Top Brand Affinities

Brand	Category	Score
Mixcloud		52.97
Pioneer		50.91
Trancefamily		28.89
Ableton		25.89
MOOG		18.47
Sennheiser		15.53
Tomorrowland		14.27
Akai		13.40
Qantas		12.28
Marks & Spencer		8.74
SoundCloud		7.56
Selfridges		6.55
Absolut		6.34
Tate Modern		6.19
Jagermeister		6.08
Kmart		5.99
Carlsberg		5.34
Beats Electronics		5.11
Lollapalooza		5.07
Guinness		5.01
Campari		4.77
ALDI		4.66
Coachella		4.48
BBC		3.92
Spotify Music		3.55
Heineken		3.33
Aperol		3.24
Red Bull		3.11
Emporium		2.96
Columbia Pictures		2.89
Tesco		2.87
Jack Daniels		2.87
Alfa Romeo		2.77
Stüssy		2.73
Uber		2.71
Aston Martin		2.69
Warner Bros		2.62
Showtime		2.50
McLaren		2.49
MTV		2.48
Baileys		2.37
Dr. Martens		2.33
Jaguar		2.32
Star Wars		2.32
Budweiser		2.31
Fiat		2.30
Lego		2.29
Bellagio		2.24
ASICS		2.21
Topshop		2.21