Fatboy Slim
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,711,734
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 02:14:56 UTC
Genres
Biography
Performing under the moniker Fatboy Slim, Norman Cook captivates audiences with his energetic stage presence and showmanship. As a Grammy and Brit award-winning artist, his skillful re-editing of songs and samples for his sets, combined with his iconic hits, has solidified his place in British culture.
Fatboy Slim cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 31,950 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Pioneer, Trancefamily, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,711,734 · Engagements 9,789 · Rate 0.6% Posts 2,524 · Views 44,436 · Avg Likes 9,644 · Avg Comments 154 · Avg Views 44,436 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 29% 35-44: 19% 45-64: 6% |
Largest: 25-34 (44%); next: 18-24 (29%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (13%) UNITED KINGDOM (9%) BRAZIL (9%) RUSSIA (6%) ITALY (4%) |
Top regions: UNITED STATES (13%), UNITED KINGDOM (9%), BRAZIL (9%) |
| Platform Engagement | Instagram: 7,523 avg likes/post · Tiktok: 31,950 avg views/post · Youtube: 12,486 avg views/post | Best reach: Tiktok 31,950 avg views; best engagement: Instagram 7,523 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Trancefamily
Ableton
MOOG
Sennheiser
Tomorrowland
Akai
Qantas
Marks & Spencer
SoundCloud
Selfridges
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 52.97 | |
| Pioneer | 50.91 | |
| Trancefamily | 28.89 | |
| Ableton | 25.89 | |
| MOOG | 18.47 | |
| Sennheiser | 15.53 | |
| Tomorrowland | 14.27 | |
| Akai | 13.40 | |
| Qantas | 12.28 | |
| Marks & Spencer | 8.74 | |
| SoundCloud | 7.56 | |
| Selfridges | 6.55 | |
| Absolut | 6.34 | |
| Tate Modern | 6.19 | |
| Jagermeister | 6.08 | |
| Kmart | 5.99 | |
| Carlsberg | 5.34 | |
| Beats Electronics | 5.11 | |
| Lollapalooza | 5.07 | |
| Guinness | 5.01 | |
| Campari | 4.77 | |
| ALDI | 4.66 | |
| Coachella | 4.48 | |
| BBC | 3.92 | |
| Spotify Music | 3.55 | |
| Heineken | 3.33 | |
| Aperol | 3.24 | |
| Red Bull | 3.11 | |
| Emporium | 2.96 | |
| Columbia Pictures | 2.89 | |
| Tesco | 2.87 | |
| Jack Daniels | 2.87 | |
| Alfa Romeo | 2.77 | |
| Stüssy | 2.73 | |
| Uber | 2.71 | |
| Aston Martin | 2.69 | |
| Warner Bros | 2.62 | |
| Showtime | 2.50 | |
| McLaren | 2.49 | |
| MTV | 2.48 | |
| Baileys | 2.37 | |
| Dr. Martens | 2.33 | |
| Jaguar | 2.32 | |
| Star Wars | 2.32 | |
| Budweiser | 2.31 | |
| Fiat | 2.30 | |
| Lego | 2.29 | |
| Bellagio | 2.24 | |
| ASICS | 2.21 | |
| Topshop | 2.21 |
Official Profiles
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LoginArtist: Fatboy Slim
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-07 03:00 UTC | Fatboy Slim, Maxïmo Park, Art Brut | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-02-08 03:00 UTC | Magdalena Bay, Fatboy Slim, Neil Noa | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-02-14 03:00 UTC | Fatboy Slim | Aviva Studios | Manchester, United Kingdom | |
| 2026-02-15 03:00 UTC | Fatboy Slim | Aviva Studios | Manchester, United Kingdom | |
| 2026-02-21 02:30 UTC | Fatboy Slim | Alexandra Palace Theatre | London, United Kingdom | |
| 2026-02-22 02:30 UTC | Fatboy Slim | Alexandra Palace Theatre | London, United Kingdom | |
| 2026-02-27 03:00 UTC | Fatboy Slim | Barrowland Ballroom | Glasgow, United Kingdom | |
| 2026-02-28 03:00 UTC | Fatboy Slim | Barrowland Ballroom | Glasgow, United Kingdom | |
| 2026-03-01 03:00 UTC | Fatboy Slim | Barrowland Ballroom | Glasgow, United Kingdom |
