Faith Evans Brand Affinity ranks highest WNBA at 26.36% . Very Strong. Score DMDB 66.41% | Fanbase 53.61%

Faith Evans — pop artist from US.

Faith Evans, a prominent figure in contemporary R&B, emerged as an artist in 1995 with her debut album "Faith," which marked the beginning of her successful…

Faith Evans

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc8-63f3-545e-9da1-a0369fe50396

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Genres

pophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulcontemporary r&bsoulhip-hop & raphip hop

Influential: 66.41% Fanbase: 53.61% Trending: 72.82%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 26.36% • Very Strong

As of 2025-09-09

2,541,201

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.41% | Fanbase 53.61% | Trending 72.82% | CAREER STAGE: MAINSTREAM

Biography

Faith Evans, a prominent figure in contemporary R&B, emerged as an artist in 1995 with her debut album "Faith," which marked the beginning of her successful career. She achieved commercial success with hits like "One More Chance," "You Used to Love Me," and "Soon as I Get Home," and continued to release albums, including "The First Lady" in 2005 and "The King & I" in 2017, featuring duets with the late Notorious B.I.G.

Born in Lakeland, Florida, Faith Evans began her musical journey at a young age in Newark, New Jersey, before transitioning to a career in contemporary R&B. She collaborated with various artists and contributed to notable projects, establishing herself as a talented vocalist and songwriter. Over the years, Evans maintained a consistent presence in the music industry, releasing albums and singles while also venturing into other endeavors, such as television appearances and literary achievements.

Report Date: 2025-09-09

Faith Evans is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily female (61%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (285,800 avg views per post); Youtube builds the community layer. Affinity data highlights WNBA, Live Nation, Kinky-Curly, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Faith Evans score 0.26% — Low bucket.

Brand: WNBABrand: Live NationBrand: Kinky-Curly

Followers:2,541,201

Engagements:6,683

Rate:0.3%

Posts:7,363

Avg Likes:6,683

Avg Comments:292

Avg Views:285,800

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,541,201 · Engagements 6,683 · Rate 0.3% Posts 7,363 · Views 285,800 · Avg Likes 6,683 · Avg Comments 292 · Avg Views 285,800	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 33% 35-44: 15% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (33%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (60%) BRAZIL (4%) UNITED KINGDOM (4%) FRANCE (3%) CANADA (3%)	Top regions: UNITED STATES (60%), BRAZIL (4%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 1,287 avg likes/post · Youtube: 285,800 avg views/post	Best reach: Youtube 285,800 avg views; best engagement: Youtube 5,396 avg likes

Top Brand Affinities

WNBA

Score: 26.36

Live Nation

Score: 20.91

Kinky-Curly

Score: 18.07

Amazon Music

Score: 16.44

Benihana

Score: 11.65

Macy's

Score: 8.56

CNN

Score: 8.06

iHeartRadio Music Awards

Score: 7.93

Publix

Score: 7.66

Hennessy

Score: 7.32

Verizon

Score: 6.09

Gerber

Score: 5.94

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Top Brand Affinities

Brand	Category	Score
WNBA		26.36
Live Nation		20.91
Kinky-Curly		18.07
Amazon Music		16.44
Benihana		11.65
Macy's		8.56
CNN		8.06
iHeartRadio Music Awards		7.93
Publix		7.66
Hennessy		7.32
Verizon		6.09
Gerber		5.94
Kroger		5.62
ULTA Beauty		5.56
Alexander McQueen		5.55
boohoo		5.43
Christian Louboutin		5.37
FedEx		5.37
Coach		5.22
Nickelodeon		4.99
OLD NAVY		4.95
American Airlines		4.95
FashionNova		4.80
NORDSTROM		4.78
Chick-fil-A		4.40
Fenty beauty		4.38
Paramount Pictures		4.36
Steve Madden		4.30
ASOS		4.29
Margaritaville		4.21
BALMAIN		4.21
MTV		4.21
Dolce & Gabbana		4.09
ESPN		3.83
Bethesda Softworks		3.72
NFL		3.62
Walmart		3.54
Los Angeles Lakers		3.32
TOM FORD		3.28
Sneakerhead		3.22
NBA		3.05
SoundCloud		2.93
Philips		2.86
NBC		2.85
NARS Cosmetics		2.77
GAP		2.76
shein		2.67
Timberland		2.56
Tiffany & Co		2.47
SheInside		2.43