Ezhel Brand Affinity ranks highest Les Benjamins at 194.70% . Very Strong. Score DMDB 52.25% | Fanbase 61.01%

Ezhel — hip-hop & rap artist from TR.

Ezhel is a Turkish hip-hop/trap artist known for his unique lyrical style blending counter-culture and Anatolian city life. His debut album "Müptezhel" was…

Ezhel

Established

Country: TR | Gender: male | Artist ID: 11e81bce-6778-9dae-b56b-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapturkish trapturkish hip hophip hop

Influential: 52.25% Fanbase: 61.01% Trending: 47.86%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Les Benjamins • 194.70% • Very Strong

As of 2025-09-09

4,428,669

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 52.25% | Fanbase 61.01% | Trending 47.86% | CAREER STAGE: MID_LEVEL

Biography

Ezhel is a Turkish hip-hop/trap artist known for his unique lyrical style blending counter-culture and Anatolian city life. His debut album "Müptezhel" was released in May 2017, showcasing a fusion of trap, hip-hop, and reggae sounds that appealed to a diverse audience beyond rap music fans. In June 2018, he gained recognition with the experimental trap track "Kazidik Tirnaklarla," recorded in Berlin, marking a shift towards an international career. Ezhel continued to build his presence with successful singles like "Felaket" and collaborations with artists like Murda and Ufo361, culminating in the release of the album "Made in Turkey" in 2020. Currently based in Berlin, he is working on his next solo album.

Report Date: 2025-09-09

Ezhel indexes high with fans in the 18-24 range in TüRKIYE, UNITED STATES, AZERBAIJAN. The skew is heavily male (72%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 169,118 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Les Benjamins, Beymen, Koton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Ezhel when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ezhel score 0.66% — Low bucket.

Brand: Les BenjaminsBrand: BeymenBrand: Koton

Followers:4,428,669

Engagements:29,410

Rate:0.7%

Posts:490

Avg Likes:29,073

Avg Comments:579

Avg Views:204,218

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,428,669 · Engagements 29,410 · Rate 0.7% Posts 490 · Views 204,218 · Avg Likes 29,073 · Avg Comments 579 · Avg Views 204,218	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 30% 13-17: 8% 35-44: 7%	Largest: 18-24 (52%); next: 25-34 (30%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	TüRKIYE (79%) UNITED STATES (8%) AZERBAIJAN (4%) GERMANY (3%) CYPRUS (1%)	Top regions: TüRKIYE (79%), UNITED STATES (8%), AZERBAIJAN (4%)
Platform Engagement	Instagram: 24,036 avg likes/post · Tiktok: 35,100 avg views/post · Youtube: 169,118 avg views/post	Best reach: Youtube 169,118 avg views; best engagement: Instagram 24,036 avg likes

Top Brand Affinities

Les Benjamins

Score: 194.70

Beymen

Score: 67.84

Koton

Score: 55.81

Vakko

Score: 41.84

Turkcell

Score: 35.47

Arzum

Score: 34.87

Besiktas

Score: 25.34

Istikbal

Score: 24.28

Galatasaray

Score: 23.23

LC Waikiki

Score: 21.27

Fenerbahce

Score: 20.20

Vodafone

Score: 19.89

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Top Brand Affinities

Brand	Category	Score
Les Benjamins		194.70
Beymen		67.84
Koton		55.81
Vakko		41.84
Turkcell		35.47
Arzum		34.87
Besiktas		25.34
Istikbal		24.28
Galatasaray		23.23
LC Waikiki		21.27
Fenerbahce		20.20
Vodafone		19.89
DeFacto		16.48
OOTD Magazine		14.37
Oysho		13.74
Sarar		12.50
Turkish Airlines		11.74
Damat		9.88
Trabzonspor		8.92
Décathlon		8.65
Carlsberg		6.42
Counter-Strike		4.84
Pull&Bear		4.83
Leica		4.28
Stradivarius		3.53
Warner Bros		3.15
Bershka		2.91
Versace		2.65
Under Armour		2.53
Pantone Inc		2.32
Lacoste		2.31
ASOS		2.17
Starbucks		2.05
Armani		2.00
Cartier		2.00
Mercedes-Benz		1.81
New Balance		1.80
Red Bull		1.66
Fujifilm		1.57
H&M		1.56
Huda Beauty		1.54
Ray-Ban		1.53
Zara		1.53
Volkswagen		1.52
Harley-Davidson		1.50
Fiat		1.39
National Geographic		1.38
BMW		1.28
Lego		1.26
Yves Saint Laurent		1.26