EVERGLOW

EVERGLOW — pop artist from KR.

Formed by members E:U, SIHYEON, MIA, ONDA, AISHA, and YIREN, EVERGLOW has garnered global attention with their three albums. Their latest release, the second…

Influence: 62.06% Fanbase: 56.57% Trending: 64.81% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Monster High • 8.89% • Very Strong

As of 2025-09-09

6,836,769

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:15:43 UTC

Genres

popk-popk-pop girl grouppopasian pop

Biography

Formed by members E:U, SIHYEON, MIA, ONDA, AISHA, and YIREN, EVERGLOW has garnered global attention with their three albums. Their latest release, the second mini album [-77.82X-78.29], showcases a more powerful and intense charisma, featuring boldness and an expanded musical spectrum. The title track 'LA DI DA' combines Uptempo Electropop and Retro elements, delivering a message to those who spread negativity in today's society.

With previous hits like 'DUN DUN' and 'Adios', which amassed over 150 million and 100 million views respectively, EVERGLOW has solidified their position as a popular global K-pop girl group. The music video for 'LA DI DA' portrays the group as fierce warriors fighting for and comforting the marginalized in a genre termed 'Cypher Punk'. Their diverse charms and musical quality continue to attract fans worldwide.

Top Brand Affinities

Report Date: 2025-09-09

EVERGLOW maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, INDONESIA, BRAZIL. The audience leans heavily female (73%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 136,150 avg views per post; Instagram functions as the community touchpoint. Affinity with Monster High, Riot Games, Final Fantasy makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist EVERGLOW score 0.52% — Low bucket.

Brand: Monster HighBrand: Riot GamesBrand: Final Fantasy

Followers:6,836,769

Engagements:35,498

Rate:0.5%

Posts:2,986

Avg Likes:34,303

Avg Comments:592

Avg Views:151,354

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,836,769 · Engagements 35,498 · Rate 0.5% Posts 2,986 · Views 151,354 · Avg Likes 34,303 · Avg Comments 592 · Avg Views 151,354	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 18% 13-17: 14% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (18%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (13%) INDONESIA (12%) BRAZIL (11%) PHILIPPINES (9%) MEXICO (5%)	Top regions: UNITED STATES (13%), INDONESIA (12%), BRAZIL (11%)
Platform Engagement	Instagram: 19,948 avg likes/post · Tiktok: 136,150 avg views/post · Youtube: 15,204 avg views/post	Best reach: Tiktok 136,150 avg views; best engagement: Instagram 19,948 avg likes

Top Brand Affinities

Monster High

Score: 8.89

Riot Games

Score: 8.85

Final Fantasy

Score: 6.48

Tiffany

Score: 4.08

Gundam

Score: 3.32

Stüssy

Score: 3.28

Dr. Martens

Score: 3.11

LEGOLAND

Score: 2.18

Ubisoft

Score: 2.16

Tesco

Score: 2.13

Lollapalooza

Score: 2.09

League of Legends

Score: 2.09

Brand	Category	Score
Monster High		8.89
Riot Games		8.85
Final Fantasy		6.48
Tiffany		4.08
Gundam		3.32
Stüssy		3.28
Dr. Martens		3.11
LEGOLAND		2.18
Ubisoft		2.16
Tesco		2.13
Lollapalooza		2.09
League of Legends		2.09
Tiffany & Co		1.94
Polaroid		1.83
Coachella		1.74
Huawei		1.63
Yves Saint Laurent		1.57
UNIQLO		1.55
Calvin Klein		1.49
Vogue		1.45
Bershka		1.42
Christian Dior		1.40
KitKat		1.35
CBS Television Studios		1.32
Xiaomi		1.30
Forever 21		1.29
Chanel		1.28
shein		1.28
Pokemon Go		1.27
Pepsi		1.24
Pokemon		1.24
Converse		1.23
Activision Blizzard		1.21
H&M		1.17
SheInside		1.17
Walt Disney		1.16
Xbox		1.14
Nintendo		1.12
New Balance		1.11
CBS		1.07
Paypal		1.06
Balenciaga		1.04
Starbucks		1.04
Guess		1.03
Lego		0.97
Sony		0.97
Snapseed		0.92
Burberry		0.91
Spotify Music		0.90
Supreme		0.89