Evaluna Montaner Brand Affinity ranks highest Movistar at 11.94% . Very Strong. Score DMDB 57.60% | Fanbase 51.01%

Evaluna Montaner — pop artist from VE.

Soy Zurda is a Spanish singer-songwriter who began her music career in 2010. With a focus on pop and indie music, she has released several singles and albums…

Evaluna Montaner

Established

Country: VE | Gender: female | Artist ID: 11e81bc0-3f5a-07c6-a86b-a0369fe50396

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Genres

poplatin viral poppop venezolanopop

Influential: 57.60% Fanbase: 51.01% Trending: 60.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 11.94% • Very Strong

As of 2025-09-09

40,245,651

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.60% | Fanbase 51.01% | Trending 60.90% | CAREER STAGE: MID_LEVEL

Biography

Soy Zurda is a Spanish singer-songwriter who began her music career in 2010. With a focus on pop and indie music, she has released several singles and albums over the years. Her music is known for its introspective lyrics and catchy melodies, drawing inspiration from personal experiences and emotions. Soy Zurda continues to create and perform music, connecting with audiences through her unique sound and storytelling.

In addition to her solo work, Soy Zurda has collaborated with various artists and producers within the music industry. She has also performed at live events and music festivals, showcasing her talent and building a following. With a growing discography and a dedicated fan base, Soy Zurda remains an active and evolving presence in the music scene.

Report Date: 2025-09-09

Evaluna Montaner maintains consistent pull among 18-24 & 25-34 audiences across COLOMBIA, MEXICO, PERU. The audience leans heavily female (74%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 4,650,000 avg views per post; Tiktok functions as the community touchpoint. Affinity with Movistar, Cafecito, LATAM makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Evaluna Montaner score 1.32% — Moderate bucket.

Brand: MovistarBrand: CafecitoBrand: LATAM

Followers:40,245,651

Engagements:532,017

Rate:1.3%

Posts:1,836

Avg Likes:524,317

Avg Comments:4,008

Avg Views:8,008,132

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,245,651 · Engagements 532,017 · Rate 1.3% Posts 1,836 · Views 8,008,132 · Avg Likes 524,317 · Avg Comments 4,008 · Avg Views 8,008,132	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 9% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	COLOMBIA (21%) MEXICO (10%) PERU (10%) ECUADOR (10%) VENEZUELA (9%)	Top regions: COLOMBIA (21%), MEXICO (10%), PERU (10%)
Platform Engagement	Instagram: 178,008 avg likes/post · Tiktok: 4,650,000 avg views/post · Youtube: 3,358,132 avg views/post	Best reach: Tiktok 4,650,000 avg views; best engagement: Tiktok 240,500 avg likes

Top Brand Affinities

Movistar

Score: 11.94

Cafecito

Score: 8.22

LATAM

Score: 7.20

Pull&Bear

Score: 3.41

Stradivarius

Score: 3.15

Lollapalooza

Score: 2.88

VidaSana

Score: 2.82

Pic Collage

Score: 2.62

SheInside

Score: 1.64

Vogue

Score: 1.55

shein

Score: 1.54

Pixar

Score: 1.51

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Top Brand Affinities

Brand	Category	Score
Movistar		11.94
Cafecito		8.22
LATAM		7.20
Pull&Bear		3.41
Stradivarius		3.15
Lollapalooza		2.88
VidaSana		2.82
Pic Collage		2.62
SheInside		1.64
Vogue		1.55
shein		1.54
Pixar		1.51
Herbalife		1.49
Forever 21		1.38
Bershka		1.37
Pepsi		1.30
Guess		1.28
Maybelline		1.04
Walt Disney		0.99
OREO		0.98
L'Oréal Paris		0.94
Airbnb		0.93
Universal		0.90
Pandora		0.85
Marvel		0.83
musical.ly		0.83
Canon		0.81
H&M		0.81
Converse		0.81
FIFA		0.79
MAC Cosmetics		0.78
Netflix		0.75
National Geographic		0.75
Ray-Ban		0.75
Vans		0.73
Zara		0.73
Paypal		0.73
Sony		0.72
Nikon		0.70
Nutella		0.68
Polaroid		0.67
Prada		0.65
Adidas		0.63
Spotify Music		0.63
Travelgram		0.61
Lamborghini		0.61
Starbucks		0.59
Marvel Entertainment		0.57
GoPro		0.56
Coca-Cola		0.55