Evaluna Montaner

Evaluna Montaner — pop artist from VE.

Soy Zurda is a Spanish singer-songwriter who began her music career in 2010. With a focus on pop and indie music, she has released several singles and albums…

Influence: 57.60% Fanbase: 51.01% Trending: 60.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 9.29% • Very Strong

As of 2025-09-30

40,237,303

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 20:33:28 UTC

Genres

poplatin viral poppop venezolanopop

Biography

Soy Zurda is a Spanish singer-songwriter who began her music career in 2010. With a focus on pop and indie music, she has released several singles and albums over the years. Her music is known for its introspective lyrics and catchy melodies, drawing inspiration from personal experiences and emotions. Soy Zurda continues to create and perform music, connecting with audiences through her unique sound and storytelling.

In addition to her solo work, Soy Zurda has collaborated with various artists and producers within the music industry. She has also performed at live events and music festivals, showcasing her talent and building a following. With a growing discography and a dedicated fan base, Soy Zurda remains an active and evolving presence in the music scene.

Top Brand Affinities

Report Date: 2025-09-30

Evaluna Montaner maintains consistent pull among 18-24 & 25-34 audiences across COLOMBIA, UNITED STATES, VENEZUELA. The audience leans heavily female (74%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 4,700,000 avg views per post; Tiktok functions as the community touchpoint. Affinity with Movistar, Suavecito, Cafecito makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Evaluna Montaner score 1.33% — Moderate bucket.

Brand: MovistarBrand: SuavecitoBrand: Cafecito

Followers:40,237,303

Engagements:534,899

Rate:1.3%

Posts:1,842

Avg Likes:524,769

Avg Comments:4,123

Avg Views:8,058,132

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,237,303 · Engagements 534,899 · Rate 1.3% Posts 1,842 · Views 8,058,132 · Avg Likes 524,769 · Avg Comments 4,123 · Avg Views 8,058,132	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 9% 35-44: 6%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	COLOMBIA (21%) UNITED STATES (12%) VENEZUELA (10%) MEXICO (9%) PERU (9%)	Top regions: COLOMBIA (21%), UNITED STATES (12%), VENEZUELA (10%)
Platform Engagement	Instagram: 157,710 avg likes/post · Tiktok: 4,700,000 avg views/post · Youtube: 3,358,132 avg views/post	Best reach: Tiktok 4,700,000 avg views; best engagement: Tiktok 261,250 avg likes

Top Brand Affinities

Movistar

Score: 9.29

Suavecito

Score: 8.28

Cafecito

Score: 7.88

LATAM

Score: 7.17

VidaSana

Score: 4.49

Pull&Bear

Score: 3.46

Stradivarius

Score: 3.19

Lollapalooza

Score: 2.91

Pic Collage

Score: 2.72

Herbalife

Score: 1.80

OREO

Score: 1.56

Bershka

Score: 1.53

Brand	Category	Score
Movistar		9.29
Suavecito		8.28
Cafecito		7.88
LATAM		7.17
VidaSana		4.49
Pull&Bear		3.46
Stradivarius		3.19
Lollapalooza		2.91
Pic Collage		2.72
Herbalife		1.80
OREO		1.56
Bershka		1.53
Pixar		1.52
Forever 21		1.45
H&M		1.38
shein		1.36
Crocs		1.30
Guess		1.28
musical.ly		1.27
SheInside		1.06
Pandora		1.03
Universal		1.01
Pepsi		1.00
Spotify Music		0.97
Walt Disney		0.95
L'Oréal Paris		0.94
Airbnb		0.93
Maybelline		0.90
Coca-Cola		0.88
Nutella		0.84
Vogue		0.79
National Geographic		0.75
Netflix		0.74
Polaroid		0.73
Paypal		0.73
Marvel		0.69
Sony		0.68
Lego		0.64
DC Entertainment		0.64
Lamborghini		0.62
Honda		0.58
Converse		0.57
HBO		0.53
MAC Cosmetics		0.52
Walmart		0.51
Zara		0.51
Canon		0.50
Marvel Entertainment		0.50
McDonald's		0.49
GoPro		0.48