Eurythmics Brand Affinity ranks highest Warner Music at 22.03% . Very Strong. Score DMDB 68.82% | Fanbase 55.66%

Eurythmics — pop artist from GB.

Eurythmics, a successful duo formed in the early '80s, maintained chart success throughout the decade. Comprising vocalist Annie Lennox and instrumentalist…

Eurythmics

Recognizable

Country: GB | Artist ID: 11e81bc9-d6ae-3c2e-8f96-a0369fe50396

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Genres

poppopnew romanticnew wave popsynthpopsophisti-poprockrockpop rockart rocknew wavesoft rockmellow golddance rockeuropeaneuropop

Influential: 68.82% Fanbase: 55.66% Trending: 75.40%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 22.03% • Very Strong

As of 2025-09-09

564,909

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.82% | Fanbase 55.66% | Trending 75.40% | CAREER STAGE: MAINSTREAM

Biography

Eurythmics, a successful duo formed in the early '80s, maintained chart success throughout the decade. Comprising vocalist Annie Lennox and instrumentalist Dave Stewart, the duo transitioned from synth pop to soul and R&B influences. After a hiatus in the early '90s, Eurythmics reunited periodically for recordings and tours, including the release of the single "I've Got a Life" in 2005 as part of their Ultimate Collection.

The origins of Eurythmics can be traced back to the British post-punk band the Tourists, formed by Lennox and Stewart in the late '70s. Following the dissolution of the Tourists, Lennox and Stewart continued as Eurythmics, achieving international success with hits like "Sweet Dreams (Are Made of This)" and "Here Comes the Rain Again." Despite individual pursuits in the '90s, the duo reunited in 1999 to release the well-received album "Peace" and later included previously unreleased tracks in the Ultimate Collection in 2005.

Report Date: 2025-09-09

Eurythmics is a clear fit for 18-24 & 25-34 audiences with strength across BRAZIL, UNITED STATES, MEXICO. The audience is heavily male (59%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (311,211 avg views per post); Youtube builds the community layer. Affinity data highlights Warner Music, MOOG, Jean Paul Gaultier, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Eurythmics score 1.19% — Moderate bucket.

Brand: Warner MusicBrand: MOOGBrand: Jean Paul Gaultier

Followers:564,909

Engagements:6,732

Rate:1.2%

Posts:682

Avg Likes:6,450

Avg Comments:393

Avg Views:312,560

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 564,909 · Engagements 6,732 · Rate 1.2% Posts 682 · Views 312,560 · Avg Likes 6,450 · Avg Comments 393 · Avg Views 312,560	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 28% 35-44: 14% 45-64: 9%	Largest: 18-24 (44%); next: 25-34 (28%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	BRAZIL (27%) UNITED STATES (17%) MEXICO (6%) UNITED KINGDOM (4%) ITALY (3%)	Top regions: BRAZIL (27%), UNITED STATES (17%), MEXICO (6%)
Platform Engagement	Instagram: 1,842 avg likes/post · Tiktok: 1,349 avg views/post · Youtube: 311,211 avg views/post	Best reach: Youtube 311,211 avg views; best engagement: Youtube 4,510 avg likes

Top Brand Affinities

Warner Music

Score: 22.03

MOOG

Score: 20.79

Jean Paul Gaultier

Score: 11.13

Tate Modern

Score: 8.68

Amazon Music

Score: 8.47

Barbie

Score: 7.05

MTV

Score: 6.64

Alexander McQueen

Score: 6.21

Ableton

Score: 5.94

Vivienne Westwood

Score: 5.77

NBC

Score: 5.59

Columbia Pictures

Score: 5.38

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Top Brand Affinities

Brand	Category	Score
Warner Music		22.03
MOOG		20.79
Jean Paul Gaultier		11.13
Tate Modern		8.68
Amazon Music		8.47
Barbie		7.05
MTV		6.64
Alexander McQueen		6.21
Ableton		5.94
Vivienne Westwood		5.77
NBC		5.59
Columbia Pictures		5.38
KARL LAGERFELD		5.23
Pfizer		4.77
Loewe		4.31
Oculus		4.15
CNN		4.02
Warner Bros		3.90
iHeartRadio Music Awards		3.89
TOM FORD		3.79
Lollapalooza		3.72
Nespresso		3.65
Spotify Music		3.57
Paramount Pictures		3.47
BBC		3.41
Dr. Martens		3.32
Vogue		3.25
Matrix		3.04
Star Wars		2.93
Martini		2.80
Snoopy And The Peanuts Gang		2.69
Emporium		2.63
AMC		2.55
Guinness		2.55
Boeing		2.53
Pixar		2.51
HBO		2.49
SoundCloud		2.41
Garnier		2.37
Valentino		2.33
Nickelodeon		2.33
Budweiser		2.31
Tiffany		2.25
Polaroid		2.18
Showtime		2.18
Lego		2.13
Beats Electronics		2.12
Philips		2.11
Dolce & Gabbana		2.02
Universal		2.02