Erykah Badu Brand Affinity ranks highest Mixcloud at 13.97% . Very Strong. Score DMDB 71.29% | Fanbase 66.80%

Erykah Badu — r&b, funk & soul artist from US.

Born Erica Wright in Dallas in 1971, Erykah Badu rose to prominence with the release of her debut album, Baduizm, in 1997. Drawing inspiration from '70s soul…

Erykah Badu

Superstar

Country: US | Gender: female | Artist ID: 11e81bbd-7320-ead2-8c79-a0369fe50396

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Genres

r&b, funk & soulr&burban contemporaryneo soulindie r&br&b/soulsoulcontemporary r&bhip-hop & raphip hopafricanafrofuturism

Influential: 71.29% Fanbase: 66.80% Trending: 73.53%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 13.97% • Very Strong

As of 2025-09-09

7,952,780

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.29% | Fanbase 66.80% | Trending 73.53% | CAREER STAGE: SUPERSTAR

Biography

Born Erica Wright in Dallas in 1971, Erykah Badu rose to prominence with the release of her debut album, Baduizm, in 1997. Drawing inspiration from '70s soul and '80s hip-hop, Badu's unique vocal style and songwriting skills set her apart in the R&B scene. The album's lead single, "On & On," became a hit, propelling Baduizm to number two on the charts.

Following her early success, Badu continued to evolve her sound with subsequent releases, including Mama's Gun in 2000 and New Amerykah, Pt. 1: 4th World War in 2008. Collaborating with a range of artists, from James Poyser to Georgia Anne Muldrow, Badu's music explored themes of love, politics, and spirituality. Her diverse discography and influential collaborations have solidified her status as a prominent figure in contemporary R&B.

Report Date: 2025-09-09

Erykah Badu resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (58%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (594,250 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Mixcloud, Akai, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Erykah Badu score 0.38% — Low bucket.

Brand: MixcloudBrand: AkaiBrand: Amazon Music

Followers:7,952,780

Engagements:29,916

Rate:0.4%

Posts:3,014

Avg Likes:28,983

Avg Comments:629

Avg Views:622,221

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,952,780 · Engagements 29,916 · Rate 0.4% Posts 3,014 · Views 622,221 · Avg Likes 28,983 · Avg Comments 629 · Avg Views 622,221	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 36% 35-44: 13% 45-64: 4%	Largest: 25-34 (42%); next: 18-24 (36%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (53%) BRAZIL (10%) UNITED KINGDOM (4%) CANADA (3%) FRANCE (3%)	Top regions: UNITED STATES (53%), BRAZIL (10%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 11,302 avg likes/post · Tiktok: 594,250 avg views/post · Youtube: 27,971 avg views/post	Best reach: Tiktok 594,250 avg views; best engagement: Tiktok 15,850 avg likes

Top Brand Affinities

Mixcloud

Score: 13.97

Akai

Score: 10.69

Amazon Music

Score: 7.19

iHeartRadio Music Awards

Score: 5.71

Vivienne Westwood

Score: 5.57

Ableton

Score: 5.44

Free People

Score: 5.39

Urban Outfitters

Score: 5.29

FashionNova

Score: 5.23

Hennessy

Score: 5.05

SoundCloud

Score: 4.73

Steve Madden

Score: 4.69

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Top Brand Affinities

Brand	Category	Score
Mixcloud		13.97
Akai		10.69
Amazon Music		7.19
iHeartRadio Music Awards		5.71
Vivienne Westwood		5.57
Ableton		5.44
Free People		5.39
Urban Outfitters		5.29
FashionNova		5.23
Hennessy		5.05
SoundCloud		4.73
Steve Madden		4.69
Fenty beauty		4.54
Coach		4.36
Beats Electronics		3.84
MTV		3.75
Sneakerhead		3.72
CNN		3.63
Verizon		3.61
Kodak		3.58
Nickelodeon		3.35
Los Angeles Lakers		3.23
ESPN		3.22
NBC		3.17
Matrix		3.16
Spotify Music		3.12
Dr. Martens		2.97
Target		2.95
Philips		2.89
Stüssy		2.85
Paramount Pictures		2.79
Carhartt		2.67
Walmart		2.58
shein		2.57
Lollapalooza		2.57
NFL		2.54
Coachella		2.52
Cadillac		2.52
Polo Ralph Lauren		2.45
ASOS		2.37
Timberland		2.36
NBA		2.35
Forever 21		2.27
Christian Louboutin		2.20
Sunnies Studios		2.19
Vogue		2.15
Airbnb		2.11
SheInside		2.10
Yves Saint Laurent		2.06
Tarte Cosmetics		2.04