Erykah Badu

Erykah Badu — r&b, funk & soul artist from US.

Born Erica Wright in Dallas in 1971, Erykah Badu rose to prominence with the release of her debut album, Baduizm, in 1997. Drawing inspiration from '70s soul…

Influence: 71.29% Fanbase: 66.80% Trending: 73.53% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 13.97% • Very Strong

As of 2025-10-01

7,955,280

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 08:55:37 UTC

Genres

r&b, funk & soulr&burban contemporaryneo soulindie r&br&b/soulsoulcontemporary r&bhip-hop & raphip hopafricanafrofuturism

Biography

Born Erica Wright in Dallas in 1971, Erykah Badu rose to prominence with the release of her debut album, Baduizm, in 1997. Drawing inspiration from '70s soul and '80s hip-hop, Badu's unique vocal style and songwriting skills set her apart in the R&B scene. The album's lead single, "On & On," became a hit, propelling Baduizm to number two on the charts.

Following her early success, Badu continued to evolve her sound with subsequent releases, including Mama's Gun in 2000 and New Amerykah, Pt. 1: 4th World War in 2008. Collaborating with a range of artists, from James Poyser to Georgia Anne Muldrow, Badu's music explored themes of love, politics, and spirituality. Her diverse discography and influential collaborations have solidified her status as a prominent figure in contemporary R&B.

Top Brand Affinities

Report Date: 2025-10-01

Erykah Badu resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (58%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (606,000 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Mixcloud, Akai, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Erykah Badu score 0.38% — Low bucket.

Brand: MixcloudBrand: AkaiBrand: Amazon Music

Followers:7,955,280

Engagements:29,974

Rate:0.4%

Posts:3,014

Avg Likes:29,033

Avg Comments:633

Avg Views:633,971

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,955,280 · Engagements 29,974 · Rate 0.4% Posts 3,014 · Views 633,971 · Avg Likes 29,033 · Avg Comments 633 · Avg Views 633,971	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 36% 35-44: 13% 45-64: 4%	Largest: 25-34 (42%); next: 18-24 (36%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (53%) BRAZIL (10%) UNITED KINGDOM (4%) CANADA (3%) FRANCE (3%)	Top regions: UNITED STATES (53%), BRAZIL (10%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 11,302 avg likes/post · Tiktok: 606,000 avg views/post · Youtube: 27,971 avg views/post	Best reach: Tiktok 606,000 avg views; best engagement: Tiktok 15,900 avg likes

Top Brand Affinities

Mixcloud

Score: 13.97

Akai

Score: 10.69

Amazon Music

Score: 7.19

iHeartRadio Music Awards

Score: 5.71

Vivienne Westwood

Score: 5.57

Ableton

Score: 5.44

Free People

Score: 5.39

Urban Outfitters

Score: 5.29

FashionNova

Score: 5.23

Hennessy

Score: 5.05

SoundCloud

Score: 4.73

Steve Madden

Score: 4.69

Brand	Category	Score
Mixcloud		13.97
Akai		10.69
Amazon Music		7.19
iHeartRadio Music Awards		5.71
Vivienne Westwood		5.57
Ableton		5.44
Free People		5.39
Urban Outfitters		5.29
FashionNova		5.23
Hennessy		5.05
SoundCloud		4.73
Steve Madden		4.69
Fenty beauty		4.54
Coach		4.36
Beats Electronics		3.84
MTV		3.75
Sneakerhead		3.72
CNN		3.63
Verizon		3.61
Kodak		3.58
Nickelodeon		3.35
Los Angeles Lakers		3.23
ESPN		3.22
NBC		3.17
Matrix		3.16
Spotify Music		3.12
Dr. Martens		2.97
Target		2.95
Philips		2.89
Stüssy		2.85
Paramount Pictures		2.79
Carhartt		2.67
Walmart		2.58
shein		2.57
Lollapalooza		2.57
NFL		2.54
Coachella		2.52
Cadillac		2.52
Polo Ralph Lauren		2.45
ASOS		2.37
Timberland		2.36
NBA		2.35
Forever 21		2.27
Christian Louboutin		2.20
Sunnies Studios		2.19
Vogue		2.15
Airbnb		2.11
SheInside		2.10
Yves Saint Laurent		2.06
Tarte Cosmetics		2.04

Official Profiles

Artist: Erykah Badu

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Erykah Badu today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-10-01)

Total: 7,443,974

PLATFORM

TOTAL

[+]

Spotify

4,963,045

66.67%

[+]

Pandora

1,368,448

18.38%

[+]

Audiomack

1,050,070

14.11%

[+]

Yandex

62,411

0.84%

[+]

Anghami

0.00%

[+]

Jiosaavn

0.00%

[+]

Last.fm

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-09 03:00 UTC	Erykah Badu	The Pinnacle	Nashville, United States	songkick.com
2025-12-11 04:00 UTC	Erykah Badu	The Pavilion At Toyota Music Factory	Irving, United States	songkick.com