TheArti$t

TheArti$t — r&b, funk & soul artist from US.

A product of the infamous city of Newark, NJ TheARTI$T is a rising musician who blends her stories into heartfelt frequencies that string at consumer’s heart’s…

Influence: 49.10% Fanbase: 10.50% Trending: 68.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 30.67% • Very Strong

As of 2025-10-21

197,017

Social Media Followers

As of 2025-10-21

00:00:00

Hours Airplay

2025-12-28 14:15:08 UTC

Genres

r&b, funk & soulr&b/soul

Biography

A product of the infamous city of Newark, NJ TheARTI$T is a rising musician who blends her stories into heartfelt frequencies that string at consumer’s heart’s from the first listen. As her success continues to grow, TheARTI$T has already added herself to the long list of talent from Newark.

Growing up surrounded by music, it’s no surprise that her dreams for global reach and impact have begun to flourish. The most recent traction surrounding her bonafide single Sober comes at a time where the skin in the game that TheARTI$T has put in since 2018 has begun to come to fruition.

As TheARTI$T continues to leverage her ability to turn pain into authentic chords, she will pull out all stops to reach anyone who uses her music to soothe themselves.

Top Brand Affinities

Report Date: 2025-10-21

TheArti$t cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A heavily female (76%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 2,537 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with WNBA, True Religion, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TheArti$t score 1.29% — Moderate bucket.

Brand: WNBABrand: True ReligionBrand: Live Nation

Followers:197,017

Engagements:2,537

Rate:1.3%

Posts:70

Avg Likes:2,537

Avg Comments:124

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 197,017 · Engagements 2,537 · Rate 1.3% Posts 70 · Views 0 · Avg Likes 2,537 · Avg Comments 124 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 56% 18-24: 25% 35-44: 13% 13-17: 4%	Largest: 25-34 (56%); next: 18-24 (25%)
Gender Split	Female: 76% Male: 24% Non-binary/Other: 0%	Skews female (76%)
Top Countries	UNITED STATES (82%) UNITED KINGDOM (3%) CANADA (2%) NIGERIA (1%) FRANCE (1%)	Top regions: UNITED STATES (82%), UNITED KINGDOM (3%), CANADA (2%)
Platform Engagement	Instagram: 2,537 avg likes/post	best engagement: Instagram 2,537 avg likes

Top Brand Affinities

WNBA

Score: 30.67

True Religion

Score: 29.62

Live Nation

Score: 26.21

Warner Music

Score: 25.37

FashionNova

Score: 12.07

New Era

Score: 11.65

Amazon Music

Score: 10.95

Alexander Wang

Score: 10.93

Pro Tools

Score: 10.87

Marni

Score: 10.07

Coach

Score: 9.65

Alexander McQueen

Score: 8.41

Brand	Category	Score
WNBA		30.67
True Religion		29.62
Live Nation		26.21
Warner Music		25.37
FashionNova		12.07
New Era		11.65
Amazon Music		10.95
Alexander Wang		10.93
Pro Tools		10.87
Marni		10.07
Coach		9.65
Alexander McQueen		8.41
Champion		8.22
Foot Locker		8.19
Fenty beauty		6.72
Kappa		6.57
Maison Margiela		6.53
boohoo		6.37
Steve Madden		6.33
UGG		5.91
shein		5.88
iHeartRadio Music Awards		5.60
SoundCloud		5.58
Hennessy		5.41
Ableton		5.21
Dr. Martens		5.10
Macy's		5.06
Forever 21		4.83
Philips		4.81
SheInside		4.64
Beats Electronics		4.29
Urban Outfitters		4.29
ASOS		3.86
Verizon		3.85
Spotify Music		3.83
NORDSTROM		3.59
NBC		3.08
ESPN		3.07
Sneakerhead		3.04
TOM FORD		2.96
Dolce & Gabbana		2.91
Fendi		2.87
Timberland		2.87
Kodak		2.85
Christian Louboutin		2.76
MTV		2.74
Nickelodeon		2.73
Stüssy		2.70
Marc Jacobs		2.59
GAP		2.56