Eric Land Brand Affinity ranks highest Brahma at 74.85% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Eric Land — pop artist from BR.

Eric Land, a prominent figure in the current forró scene, hails from Fortaleza and grew up surrounded by music, with his father and grandmother being…

Eric Land

Established

Country: BR | Gender: male | Artist ID: d5c30836-c5be-11e8-90dd-549f35141000

Find Artist

Genres

popsertanejo popasian poplatinforro

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 74.85% • Very Strong

As of 2025-09-09

2,844,247

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Established

Biography

Eric Land, a prominent figure in the current forró scene, hails from Fortaleza and grew up surrounded by music, with his father and grandmother being musicians. Starting his professional career at 16, Eric, now 26, performs approximately 25 shows per month across Brazil, garnering a growing fan base.

With hits like "Chorei na Vaquejada" and "Cidade Inteira," Eric Land has achieved significant success, with the former becoming a standout track during the 2023 São João festivities and reaching Top 10 on Spotify with 65 million streams. His total digital streams exceed 1 billion, solidifying his position as a notable artist in the industry. Affiliated with Camarote Shows, a renowned entertainment agency in Brazil, Eric Land continues to make waves in the music scene.

Report Date: 2025-09-09

Eric Land converts attention from 18-24 & 25-34 audiences across BRAZIL, UNITED STATES, PORTUGAL. Audience shape is heavily male (58%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 22,412 avg views per post, with supportive conversation on Instagram. Shared audience with Brahma, Ambev, Colcci underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Eric Land score 0.31% — Low bucket.

Brand: BrahmaBrand: AmbevBrand: Colcci

Followers:2,844,247

Engagements:8,679

Rate:0.3%

Posts:2,842

Avg Likes:8,672

Avg Comments:257

Avg Views:22,412

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,844,247 · Engagements 8,679 · Rate 0.3% Posts 2,842 · Views 22,412 · Avg Likes 8,672 · Avg Comments 257 · Avg Views 22,412	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 33% 35-44: 8% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (33%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	BRAZIL (98%) UNITED STATES (0%) PORTUGAL (0%) AUSTRALIA (0%) BANGLADESH (0%)	Top regions: BRAZIL (98%), UNITED STATES (0%), PORTUGAL (0%)
Platform Engagement	Instagram: 7,581 avg likes/post · Youtube: 22,412 avg views/post	Best reach: Youtube 22,412 avg views; best engagement: Instagram 7,581 avg likes

Top Brand Affinities

Brahma

Score: 74.85

Ambev

Score: 19.14

Colcci

Score: 19.09

Lojas Renner

Score: 17.48

Itaipava

Score: 14.03

Cacau Show

Score: 13.79

Banco Bradesco

Score: 13.67

Moda Praia

Score: 10.79

Boticario

Score: 10.74

Riachuelo

Score: 9.84

Havaianas

Score: 7.20

Xerox

Score: 6.69

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Top Brand Affinities

Brand	Category	Score
Brahma		74.85
Ambev		19.14
Colcci		19.09
Lojas Renner		17.48
Itaipava		14.03
Cacau Show		13.79
Banco Bradesco		13.67
Moda Praia		10.79
Boticario		10.74
Riachuelo		9.84
Havaianas		7.20
Xerox		6.69
Eudora		6.59
Arezzo		6.44
BaByliss		4.60
Avon		4.03
Heineken		3.68
Mary Kay		3.12
Budweiser		2.78
Fiat		2.14
musical.ly		1.56
Mitsubishi		1.50
Xiaomi		1.50
Hyundai		1.48
Spotify Music		1.44
Renault		1.32
SheInside		1.27
Chevrolet		1.21
Porsche		1.20
Calvin Klein		1.14
shein		1.08
Honda		0.90
Coca-Cola		0.83
Zara		0.77
Toyota		0.71
Pandora		0.69
Ferrari		0.68
Ray-Ban		0.67
Volkswagen		0.66
Nutella		0.64
Prada		0.63
Netflix		0.58
Sony		0.56
Google		0.56
DC Entertainment		0.52
Ford		0.52
Walt Disney		0.41
Apple		0.38
Yamaha		0.36
BMW		0.36