Erasure Brand Affinity ranks highest Live Nation at 29.93% . Very Strong. Score DMDB 65.53% | Fanbase 53.69%

Erasure — pop artist from GB.

Vince Clarke, a former member of Depeche Mode, founded Erasure in 1985 with singer Andy Bell after the dissolution of Yazoo. Erasure, a synth-based group with…

Erasure

Recognizable

Country: GB | Artist ID: 11e81bc8-b1de-908e-9955-a0369fe50396

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Genres

poppopnew romanticnew wave popsynthpoprocknew waveeuropeaneuropop

Influential: 65.53% Fanbase: 53.69% Trending: 71.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 29.93% • Very Strong

As of 2025-09-09

441,009

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.53% | Fanbase 53.69% | Trending 71.46% | CAREER STAGE: MAINSTREAM

Biography

Vince Clarke, a former member of Depeche Mode, founded Erasure in 1985 with singer Andy Bell after the dissolution of Yazoo. Erasure, a synth-based group with dance influences, gained success with albums like 1988's The Innocents, which included hits such as "Chains of Love" and "A Little Respect." The duo maintained their popularity with albums like 1994's "Always" and continued to release music into the 2010s, achieving their first U.K. Top Ten album in 20 years with 2017's World Be Gone.

Before Erasure, Clarke was a member of Depeche Mode and later formed Yazoo with Alison Moyet. After various musical projects, he teamed up with Bell for Erasure. The duo's early albums, including Wonderland and The Circus, paved the way for their chart-topping success in the U.K. with albums like Wild! and Chorus. Over the years, Erasure continued to release new music, with notable albums such as 2005's Nightbird and 2014's The Violet Flame. Their 2017 release, World Be Gone, marked a return to the U.K. Top Ten and was followed by subsequent live and reimagined recordings.

Report Date: 2025-09-09

Erasure resonates most with 35-44 & 25-34 audiences and shows durable presence in BRAZIL, UNITED STATES, UNITED KINGDOM. With a heavily male (68%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (33,501 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Live Nation, MOOG, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Erasure score 0.55% — Low bucket.

Brand: Live NationBrand: MOOGBrand: Mixcloud

Followers:441,009

Engagements:2,427

Rate:0.6%

Posts:932

Avg Likes:3,538

Avg Comments:169

Avg Views:53,401

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 441,009 · Engagements 2,427 · Rate 0.6% Posts 932 · Views 53,401 · Avg Likes 3,538 · Avg Comments 169 · Avg Views 53,401	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 33% 25-34: 33% 45-64: 17% 18-24: 15%	Largest: 35-44 (33%); next: 25-34 (33%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	BRAZIL (22%) UNITED STATES (14%) UNITED KINGDOM (11%) ARGENTINA (7%) PERU (4%)	Top regions: BRAZIL (22%), UNITED STATES (14%), UNITED KINGDOM (11%)
Platform Engagement	Instagram: 1,223 avg likes/post · Tiktok: 19,900 avg views/post · Youtube: 33,501 avg views/post	Best reach: Youtube 33,501 avg views; best engagement: Youtube 1,376 avg likes

Top Brand Affinities

Live Nation

Score: 29.93

MOOG

Score: 27.50

Mixcloud

Score: 14.68

Jean Paul Gaultier

Score: 13.83

Movistar

Score: 9.57

Amazon Music

Score: 9.22

Tate Modern

Score: 8.67

MATTEL

Score: 8.59

Vauxhall

Score: 8.43

Ableton

Score: 7.69

Lollapalooza

Score: 6.95

DeLorean Motor Company

Score: 6.83

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Top Brand Affinities

Brand	Category	Score
Live Nation		29.93
MOOG		27.50
Mixcloud		14.68
Jean Paul Gaultier		13.83
Movistar		9.57
Amazon Music		9.22
Tate Modern		8.67
MATTEL		8.59
Vauxhall		8.43
Ableton		7.69
Lollapalooza		6.95
DeLorean Motor Company		6.83
MTV		6.13
Selfridges		6.01
Vivienne Westwood		5.99
KARL LAGERFELD		5.92
Pioneer		5.92
Columbia Pictures		5.38
Wilton		5.25
Paramount Pictures		4.61
BBC		4.44
NBC		4.31
Warner Bros		4.25
Sega		4.23
Snoopy And The Peanuts Gang		4.23
Oculus		4.03
eBay		4.00
Star Wars		3.96
Spotify Music		3.63
Kickstarter		3.61
Bethesda Softworks		3.58
Cadbury		3.57
Pfizer		3.43
Baileys		3.43
Philips		3.30
Dr. Martens		3.30
Tesco		3.26
Heinz		3.18
Martini		3.07
Lego		3.07
Comedy Central		3.04
Guinness		3.01
Budweiser		2.98
Harrods		2.86
Lindt		2.83
Costco		2.75
Coachella		2.66
Pixar		2.65
LEGOLAND		2.60
TOM FORD		2.57