Eraserheads Brand Affinity ranks highest Jollibee at 52.56% . Very Strong. Score DMDB 64.54% | Fanbase 56.57%

Eraserheads — pop artist from PH.

The Eraserheads, formed at University of the Philippines in 1989, are a significant presence in Pinoy rock music history. Comprised of Ely Buendia, Marcus…

Eraserheads

Recognizable

Country: PH | Gender: male | Artist ID: 11e81bc6-c39a-be08-8fdf-a0369fe50396

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Genres

poppoprockpinoy rockrockalternative rockpop rockreggaepinoy reggaeasianopm

Influential: 64.54% Fanbase: 56.57% Trending: 68.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 52.56% • Very Strong

As of 2025-09-09

302,975

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.54% | Fanbase 56.57% | Trending 68.52% | CAREER STAGE: MAINSTREAM

Biography

The Eraserheads, formed at University of the Philippines in 1989, are a significant presence in Pinoy rock music history. Comprised of Ely Buendia, Marcus Adoro, Buddy Zabala, and Raymund Marasigan, the band transitioned from playing covers to crafting their own music, eventually gaining attention with their debut album, Ultraelectromagneticpop, released in 1993. Their independent spirit and distinctive sound resonated with audiences, leading to commercial success in the Philippines and limited international recognition, including airplay on KROQ in Los Angeles. The band's album Cutterpillow became the highest-selling album in the Philippines, certified platinum eight times.

In 1998, the Eraserheads expanded their reach with the release of the compilation album Aloha Milkyway in the Asian market. Their music, often likened to the impact of Nirvana in the alternative music scene, continued to garner acclaim, with the band's 2001 release Carbon Stereoxide marking another chapter in their musical journey.

Report Date: 2025-09-09

Eraserheads keeps 18-24 & 25-34 audiences engaged throughout PHILIPPINES, UNITED STATES, CANADA. The composition is heavily male (61%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 68,687 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Jollibee, Alden, Yakult supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Eraserheads score 0.68% — Low bucket.

Brand: JollibeeBrand: AldenBrand: Yakult

Followers:302,975

Engagements:2,054

Rate:0.7%

Posts:185

Avg Likes:1,944

Avg Comments:93

Avg Views:87,487

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 302,975 · Engagements 2,054 · Rate 0.7% Posts 185 · Views 87,487 · Avg Likes 1,944 · Avg Comments 93 · Avg Views 87,487	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 10% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	PHILIPPINES (86%) UNITED STATES (5%) CANADA (1%) UNITED ARAB EMIRATES (1%) JAPAN (1%)	Top regions: PHILIPPINES (86%), UNITED STATES (5%), CANADA (1%)
Platform Engagement	Instagram: 740 avg likes/post · Tiktok: 18,800 avg views/post · Youtube: 68,687 avg views/post	Best reach: Youtube 68,687 avg views; best engagement: Tiktok 860 avg likes

Top Brand Affinities

Jollibee

Score: 52.56

Alden

Score: 19.07

Yakult

Score: 13.98

Tekken

Score: 8.67

Dunkin' Donuts

Score: 6.73

Gundam

Score: 6.30

Tim Hortons

Score: 5.95

Bandai Namco

Score: 5.56

G-shock

Score: 5.15

Sneakerhead

Score: 4.78

Sunnies Studios

Score: 4.75

Los Angeles Lakers

Score: 4.20

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Top Brand Affinities

Brand	Category	Score
Jollibee		52.56
Alden		19.07
Yakult		13.98
Tekken		8.67
Dunkin' Donuts		6.73
Gundam		6.30
Tim Hortons		5.95
Bandai Namco		5.56
G-shock		5.15
Sneakerhead		4.78
Sunnies Studios		4.75
Los Angeles Lakers		4.20
LEGOLAND		3.97
Transformers		3.82
Burger King		3.54
NBA		3.22
KitKat		3.07
Starbucks		2.90
Timberland		2.84
Columbia Pictures		2.82
UNIQLO		2.61
McDonald's		2.46
Snapseed		2.44
Petronas		2.43
Nickelodeon		2.40
Spotify Music		2.26
Fujifilm		2.15
HBO		2.10
Ferrero		2.04
Nokia		2.03
KFC		1.98
Vans		1.91
Huawei		1.87
Jack Daniels		1.69
Marvel Entertainment		1.68
The Olympic Games		1.68
Star Wars		1.67
Marvel		1.64
Showtime		1.54
Nintendo		1.45
Converse		1.44
Netflix		1.39
Bellagio		1.36
Pixar		1.33
Travelgram		1.25
Universal		1.24
OREO		1.23
Pepsi		1.22
Adobe		1.18
Coachella		1.18