Enigma Norteño Brand Affinity ranks highest Univision at 73.18% . Very Strong. Score DMDB 68.77% | Fanbase 45.40%

Enigma Norteño — latin artist from MX.

Enigma Norteño is a regional Mexican group hailing from Culiacán, Sinaloa. The quartet, consisting of Ernesto Barajas, Humberto Pérez, Freddy Hernández, and…

Enigma Norteño

Recognizable

Country: MX | Artist ID: 11e81bca-6882-bd5a-a443-a0369fe50396

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Genres

latinnuevo regional mexicanocorridonortenoregional mexicandeep regional mexicanlatinregional mexican music

Influential: 68.77% Fanbase: 45.40% Trending: 80.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 73.18% • Very Strong

As of 2025-09-09

2,062,503

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.77% | Fanbase 45.40% | Trending 80.46% | CAREER STAGE: MAINSTREAM

Biography

Enigma Norteño is a regional Mexican group hailing from Culiacán, Sinaloa. The quartet, consisting of Ernesto Barajas, Humberto Pérez, Freddy Hernández, and José Baldenegro, gained stateside recognition in 2010 with hit singles such as "El Ondeado (M1)" and "Aunque Sea en Silencio (Cuatro Paredes)." Their discography includes albums like El Jardinero (2004), Corridos de Altura (2009), and Enemigo en Casa (2014), with notable singles like "El Sr. Mayo Zambada" and "Calla y Me Besas."

Enigma Norteño's success was driven by their Sinaloense musical style, particularly their narcocorridos. The band's popularity extended beyond album sales, with their YouTube videos garnering millions of views. Their relentless touring schedule also contributed to their financial success. Notable releases include the live album En Vivo Desde Culiacán, Sinaloa (2011) and the charting single "Batallandola" from the album De Aqui Soy (2017).

Report Date: 2025-09-09

Enigma Norteño performs best with fans in the 18-24 range, concentrated in MEXICO, UNITED STATES, COLOMBIA. Audience composition is heavily male (77%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 72,645 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Univision, Rabobank, Ariat, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Enigma Norteño is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Enigma Norteño score 0.47% — Low bucket.

Brand: UnivisionBrand: RabobankBrand: Ariat

Followers:2,062,503

Engagements:9,640

Rate:0.5%

Posts:635

Avg Likes:9,582

Avg Comments:117

Avg Views:72,645

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,062,503 · Engagements 9,640 · Rate 0.5% Posts 635 · Views 72,645 · Avg Likes 9,582 · Avg Comments 117 · Avg Views 72,645	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 32% 35-44: 6% 13-17: 5%	Largest: 18-24 (55%); next: 25-34 (32%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	MEXICO (73%) UNITED STATES (22%) COLOMBIA (1%) ARGENTINA (1%) INDIA (1%)	Top regions: MEXICO (73%), UNITED STATES (22%), COLOMBIA (1%)
Platform Engagement	Instagram: 8,475 avg likes/post · Youtube: 72,645 avg views/post	Best reach: Youtube 72,645 avg views; best engagement: Instagram 8,475 avg likes

Top Brand Affinities

Univision

Score: 73.18

Rabobank

Score: 45.43

Ariat

Score: 24.18

Amazon Music

Score: 21.62

Tagaz

Score: 15.08

Bud Light

Score: 11.23

Benihana

Score: 8.85

Suavecito

Score: 7.51

Champion

Score: 6.06

Steve Madden

Score: 5.95

Cafecito

Score: 5.53

GMC

Score: 5.12

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Top Brand Affinities

Brand	Category	Score
Univision		73.18
Rabobank		45.43
Ariat		24.18
Amazon Music		21.62
Tagaz		15.08
Bud Light		11.23
Benihana		8.85
Suavecito		7.51
Champion		6.06
Steve Madden		5.95
Cafecito		5.53
GMC		5.12
Los Angeles Lakers		4.95
Chevrolet		4.58
Ferragamo		4.39
Spotify Music		3.92
LEGOLAND		3.60
Barber Shop Connect		3.57
Coachella		3.45
Pandora		3.31
Hot Wheels		2.84
Bellagio		2.78
Paramount Pictures		2.76
McLaren		2.67
Jeep		2.65
Forever 21		2.56
Christian Louboutin		2.45
Dodge		2.36
Michael Kors		2.19
Ford		2.16
Target		2.08
Cadillac		2.08
Walmart		2.07
Versace		2.06
Mitsubishi		1.95
Too Faced Cosmetics		1.95
Hollister Co		1.95
UFC		1.90
Bugatti		1.88
Anastasia Beverly Hills		1.83
Chrysler		1.76
Balenciaga		1.68
FashionNova		1.64
Microsoft		1.57
Nissan		1.56
shein		1.53
Chipotle Mexican Grill		1.52
Universal		1.44
Levi's		1.40
NYX Cosmetics		1.36