Enigma Brand Affinity ranks highest Warner Music at 31.90% . Very Strong. Score DMDB 65.57% | Fanbase 56.01%

Enigma — pop artist from DE.

Enigma, formed in 1990 by Bucharest native Michael Cretu, gained international acclaim for their unique blend of new age tones, chilled-out club production,…

Enigma

Recognizable

Country: DE | Artist ID: 11e81bbb-4662-b130-9fb3-a0369fe50396

Find Artist

Genres

poppopelectronicdowntempoeuropeangregorian chantinstrumentalnew age

Influential: 65.57% Fanbase: 56.01% Trending: 70.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 31.90% • Very Strong

As of 2025-09-09

1,149,249

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.57% | Fanbase 56.01% | Trending 70.35% | CAREER STAGE: MAINSTREAM

Biography

Enigma, formed in 1990 by Bucharest native Michael Cretu, gained international acclaim for their unique blend of new age tones, chilled-out club production, and Gregorian chant samples. Their debut single "Sadeness (Pt. I)" in 1991 marked the beginning of their successful career, which saw the release of eight albums and collections over the next three decades, many of which charted on the Billboard charts.

Cretu's fascination with incorporating Gregorian chants into contemporary music led to the formation of Enigma, with the debut album MCMXC a.D. released in 1990. The album's unexpected success was followed by subsequent releases like Cross of Changes in 1993 and Seven Lives Many Faces in 2008, maintaining Enigma's presence in the music industry. Their 2016 concept album, The Fall of a Rebel Angel, featured collaborations with various artists and continued their legacy of blending diverse musical elements.

Report Date: 2025-09-09

Enigma draws 25-34 & 35-44 audiences and holds attention in UNITED STATES, KAZAKHSTAN, BRAZIL. The skew is heavily male (68%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 80,720 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Warner Music, Roberto Cavalli, Tele2 makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Enigma score 0.13% — Low bucket.

Brand: Warner MusicBrand: Roberto CavalliBrand: Tele2

Followers:1,149,249

Engagements:1,504

Rate:0.1%

Posts:612

Avg Likes:1,369

Avg Comments:109

Avg Views:80,720

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,149,249 · Engagements 1,504 · Rate 0.1% Posts 612 · Views 80,720 · Avg Likes 1,369 · Avg Comments 109 · Avg Views 80,720	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 24% 18-24: 22% 45-64: 11%	Largest: 25-34 (41%); next: 35-44 (24%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (16%) KAZAKHSTAN (9%) BRAZIL (9%) INDIA (8%) RUSSIA (7%)	Top regions: UNITED STATES (16%), KAZAKHSTAN (9%), BRAZIL (9%)
Platform Engagement	Instagram: 150 avg likes/post · Youtube: 80,720 avg views/post	Best reach: Youtube 80,720 avg views; best engagement: Youtube 1,219 avg likes

Top Brand Affinities

Warner Music

Score: 31.90

Roberto Cavalli

Score: 30.32

Tele2

Score: 26.87

Metal Gear Solid

Score: 26.33

Jean Paul Gaultier

Score: 21.50

Bioderma

Score: 20.53

Trancefamily

Score: 16.89

Fiverr

Score: 15.84

Sennheiser

Score: 12.39

Evian

Score: 12.31

Turkish Airlines

Score: 11.34

Carolina Herrera

Score: 10.95

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Top Brand Affinities

Brand	Category	Score
Warner Music		31.90
Roberto Cavalli		30.32
Tele2		26.87
Metal Gear Solid		26.33
Jean Paul Gaultier		21.50
Bioderma		20.53
Trancefamily		16.89
Fiverr		15.84
Sennheiser		12.39
Evian		12.31
Turkish Airlines		11.34
Carolina Herrera		10.95
Pro Tools		10.33
The Ritz-Carlton		10.22
Four Seasons		8.11
Ryanair		6.82
Resident Evil		5.82
Sega		5.78
Columbia Pictures		5.64
Campari		4.68
MasterCard Incorporated		4.56
Opi		4.45
Leica		4.30
Besiktas		4.02
SWAROVSKI		4.00
LEGOLAND		3.81
Boeing		3.80
Marc Jacobs		3.64
Bulgari		3.53
Aperol		3.46
Aston Martin		3.37
TOM FORD		3.37
Moschino		3.24
Huawei		3.24
Ferrari		3.11
MTV		3.10
Martini		2.92
KitKat		2.82
National Geographic		2.66
McLaren		2.65
Dolce & Gabbana		2.61
Spotify Music		2.47
GAP		2.47
Lacoste		2.36
Peugeot		2.31
Bugatti		2.25
Tomorrowland		2.19
BBC		2.18
Jaguar		2.10
Pixar		2.09