Emiway Bantai Brand Affinity ranks highest Mahindra at 9.24% . Very Strong. Score DMDB 55.50% | Fanbase 59.20%

Emiway Bantai — pop artist from IN.

Emiway, a Mumbai-based rapper and songwriter, derived his name from a combination of Eminem and Lil Wayne. He began releasing music in 2013 and has since…

Emiway Bantai

Established

Country: IN | Gender: male | Artist ID: 438a3bd6-c1e2-11e8-adb9-525400009efb

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Genres

popdesi pophip-hop & rapdesi hip hophindi hip hophip-hop/rapdesi trapcontemporary hip hophip hop

Influential: 55.50% Fanbase: 59.20% Trending: 53.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 9.24% • Very Strong

As of 2025-09-09

28,209,241

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.50% | Fanbase 59.20% | Trending 53.65% | CAREER STAGE: MID_LEVEL

Biography

Emiway, a Mumbai-based rapper and songwriter, derived his name from a combination of Eminem and Lil Wayne. He began releasing music in 2013 and has since become one of the most prominent independent musicians in India. With a catalog of nearly 150 songs, he has amassed over 3 billion streams without major label support.

Report Date: 2025-09-09

Emiway Bantai cuts through with 18-24 & 25-34 audiences and consistency across INDIA, PAKISTAN, BANGLADESH. A heavily male (90%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 251,637 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mahindra, PlayerUnknown's Battlegrounds, KTM, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Emiway Bantai score 1.37% — Moderate bucket.

Brand: MahindraBrand: PlayerUnknown's BattlegroundsBrand: KTM

Followers:28,209,241

Engagements:386,874

Rate:1.4%

Posts:2,458

Avg Likes:386,593

Avg Comments:3,089

Avg Views:251,637

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,209,241 · Engagements 386,874 · Rate 1.4% Posts 2,458 · Views 251,637 · Avg Likes 386,593 · Avg Comments 3,089 · Avg Views 251,637	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 28% 13-17: 7% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (28%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	INDIA (83%) PAKISTAN (5%) BANGLADESH (4%) NEPAL (3%) UNITED STATES (2%)	Top regions: INDIA (83%), PAKISTAN (5%), BANGLADESH (4%)
Platform Engagement	Instagram: 366,549 avg likes/post · Youtube: 251,637 avg views/post	Best reach: Youtube 251,637 avg views; best engagement: Instagram 366,549 avg likes

Top Brand Affinities

Mahindra

Score: 9.24

PlayerUnknown's Battlegrounds

Score: 8.69

KTM

Score: 7.07

Snapseed

Score: 6.84

Bajaj

Score: 6.68

G-shock

Score: 4.97

musical.ly

Score: 4.48

FashionNova

Score: 3.18

Puma

Score: 3.02

Nikon

Score: 3.02

Canon

Score: 2.96

A Game of Tones

Score: 2.90

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Top Brand Affinities

Brand	Category	Score
Mahindra		9.24
PlayerUnknown's Battlegrounds		8.69
KTM		7.07
Snapseed		6.84
Bajaj		6.68
G-shock		4.97
musical.ly		4.48
FashionNova		3.18
Puma		3.02
Nikon		3.02
Canon		2.96
A Game of Tones		2.90
Beats Electronics		2.84
Ray-Ban		2.68
Travelgram		2.56
Suzuki		2.50
Gymshark		2.50
Levi's		2.44
Adobe		2.37
FOREX		2.36
MTV		2.31
Zara		2.27
Geocaching		2.24
National Geographic		2.19
Supreme		2.02
Yamaha		1.93
Harley-Davidson		1.84
Ducati		1.83
H&M		1.76
SheInside		1.71
Red Bull		1.67
shein		1.66
Xiaomi		1.64
Tommy Hilfiger		1.57
WWE		1.44
Apple		1.38
Sony		1.35
Calvin Klein		1.35
Versace		1.29
Gucci		1.24
Rolex		1.24
Lamborghini		1.24
Marvel Entertainment		1.20
Hyundai		1.15
Ferrari		1.14
GoPro		1.12
Nike		1.08
UFC		1.06
Samsung Group		1.04
Reebok		1.02