Eminem
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-18
120,815,992
Social Media Followers
As of 2025-08-18
00:00:00
Hours Airplay
Updated 2025-10-03 18:54:47 UTC
Genres
Scores
Biography
Born Marshall Mathers in Missouri, Eminem's early battles in the rap scene led to the creation of his iconic alter ego, Slim Shady. After gaining attention with his Slim Shady EP, he signed with Interscope Records and released hit albums like The Slim Shady LP and The Marshall Mathers LP. Eminem's career has been marked by controversies, personal upheavals, and musical experimentation, culminating in successful albums like Recovery and Kamikaze. His latest works, including Music to Be Murdered By, showcase his continued evolution as an artist, cementing his legacy in the world of rap music.
Eminem cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, INDIA, BRAZIL. A heavily male (71%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 8,300,000 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Taco Bell, Dunkin' Donuts, ESPN, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 120,815,992 · Engagements 779,792 · Rate 0.6% Posts 1,236 · Views 10,802,642 · Avg Likes 727,366 · Avg Comments 18,160 · Avg Views 10,802,642 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 29% 13-17: 7% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (29%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (18%) INDIA (8%) BRAZIL (6%) RUSSIA (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (18%), INDIA (8%), BRAZIL (6%) |
| Platform Engagement | Instagram: 211,434 avg likes/post · Tiktok: 8,300,000 avg views/post · Youtube: 2,502,642 avg views/post | Best reach: Tiktok 8,300,000 avg views; best engagement: Tiktok 447,700 avg likes |
Top Brand Affinities
Taco Bell
Dunkin' Donuts
ESPN
Hennessy
Rolls-Royce
TOM FORD
Beats Electronics
Oakley
SoundCloud
Under Armour
Nickelodeon
Jack Daniels
| Brand | Category | Score |
|---|---|---|
| Taco Bell | 3.73 | |
| Dunkin' Donuts | 3.67 | |
| ESPN | 2.92 | |
| Hennessy | 2.76 | |
| Rolls-Royce | 2.50 | |
| TOM FORD | 2.47 | |
| Beats Electronics | 2.33 | |
| Oakley | 2.26 | |
| SoundCloud | 2.17 | |
| Under Armour | 2.14 | |
| Nickelodeon | 2.01 | |
| Jack Daniels | 1.99 | |
| Los Angeles Lakers | 1.95 | |
| Dolce & Gabbana | 1.93 | |
| Too Faced Cosmetics | 1.92 | |
| Cafecito | 1.87 | |
| Fendi | 1.86 | |
| Tesla Motors | 1.82 | |
| NBA | 1.76 | |
| shein | 1.76 | |
| Call of Duty | 1.76 | |
| UFC | 1.74 | |
| NFL | 1.73 | |
| Lacoste | 1.72 | |
| Xbox | 1.71 | |
| Vans | 1.69 | |
| Warner Bros | 1.68 | |
| Dodge | 1.67 | |
| WWE | 1.67 | |
| Polo Ralph Lauren | 1.65 | |
| Ray-Ban | 1.62 | |
| Bentley | 1.58 | |
| Tarte Cosmetics | 1.58 | |
| DC Entertainment | 1.57 | |
| FIFA | 1.56 | |
| SheInside | 1.56 | |
| Transformers | 1.54 | |
| Star Wars | 1.54 | |
| Ducati | 1.53 | |
| Showtime | 1.53 | |
| Pepsi | 1.53 | |
| KFC | 1.52 | |
| Ferrari | 1.49 | |
| Puma | 1.46 | |
| Red Bull | 1.45 | |
| Marvel | 1.42 | |
| Versace | 1.41 | |
| L'Oréal Paris | 1.41 | |
| Sneakerhead | 1.40 | |
| McLaren | 1.39 |
Official Profiles
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LoginArtist: Eminem
The map shows every radio station that aired Eminem today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 14:29:24 | Houdini | Big FM | Saarbrücken, DE | 7 |
| 2025-08-22 14:28:39 | Houdini | Loud 88.8 | Trikala, GR | 219 |
| 2025-08-22 14:27:19 | Without Me - Radio Edit | HOT 96.9 Boston | Boston, MA, US | 248 |
| 2025-08-22 14:27:06 | Houdini | KKDO | Sacramento, CA, US | 218 |
| 2025-08-22 14:23:58 | Business (Album Version (Explicit)) | ERR Raadio 2 | Rakvere, EE | 15 |
| 2025-08-22 14:23:48 | Houdini | FAJN radio | Prague, CZ | 218 |
| 2025-08-22 14:22:32 | Forgot About Dre | Capital Xtra | London, GB | 6 |
| 2025-08-22 14:20:02 | Houdini | KBLZ-FM (The Blaze Winona 102.7 FM) | Longview, TX, US | 217 |
| 2025-08-22 14:14:53 | Houdini | Nostalgie FM | Abidjan, CI | 3 |
| 2025-08-22 14:05:17 | Crack a Bottle | 5FM | Bloemfontein, ZA | 19 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |