Elvis Crespo Brand Affinity ranks highest Zumba Wear at 50.97% . Very Strong. Score DMDB 60.80% | Fanbase 50.63%

Elvis Crespo — pop artist from US.

Elvis Crespo, born on July 30, 1971, in New York City, relocated to Guaynabo, Puerto Rico at the age of six. Growing up, he developed a passion for music and…

Elvis Crespo

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbf-f4f0-6b94-abce-a0369fe50396

Find Artist

Genres

poplatin popdominican poplatinlatintropical

Influential: 60.80% Fanbase: 50.63% Trending: 65.89%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 50.97% • Very Strong

As of 2025-09-09

2,452,003

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.80% | Fanbase 50.63% | Trending 65.89% | CAREER STAGE: MAINSTREAM

Biography

Elvis Crespo, born on July 30, 1971, in New York City, relocated to Guaynabo, Puerto Rico at the age of six. Growing up, he developed a passion for music and baseball. At 17, he began his music career by joining various orchestras before gaining recognition as a singer-songwriter in the popular music group "Grupo Manía." This led to a solo contract with Sony Music.

Crespo's debut album, Suavemente, released in the mid-90s, achieved significant success, reaching #1 on multiple Billboard charts. The album's singles, particularly “Tu Sonrisa" and “Suavemente,” became global hits, with the latter topping the Billboard “Hot Latin Songs” chart for 7 weeks. Notably, Crespo made history as the first Tropical genre artist on Sony Music to sell over a million copies in the US and over 4 million worldwide.

Report Date: 2025-09-09

Elvis Crespo connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, ECUADOR, COLOMBIA. With a male-leaning (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 45,057 avg views per post; Instagram adds dependable engagement depth. Overlap with Zumba Wear, Univision, Amazon Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Elvis Crespo moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Elvis Crespo score 0.90% — Low bucket.

Brand: Zumba WearBrand: UnivisionBrand: Amazon Music

Followers:2,452,003

Engagements:21,952

Rate:0.9%

Posts:750

Avg Likes:21,914

Avg Comments:476

Avg Views:45,057

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,452,003 · Engagements 21,952 · Rate 0.9% Posts 750 · Views 45,057 · Avg Likes 21,914 · Avg Comments 476 · Avg Views 45,057	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 34% 35-44: 11% 45-64: 5%	Largest: 18-24 (45%); next: 25-34 (34%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (20%) ECUADOR (10%) COLOMBIA (9%) SPAIN (7%) VENEZUELA (7%)	Top regions: UNITED STATES (20%), ECUADOR (10%), COLOMBIA (9%)
Platform Engagement	Instagram: 21,052 avg likes/post · Youtube: 45,057 avg views/post	Best reach: Youtube 45,057 avg views; best engagement: Instagram 21,052 avg likes

Top Brand Affinities

Zumba Wear

Score: 50.97

Univision

Score: 46.65

Amazon Music

Score: 9.92

American Airlines

Score: 9.60

Movistar

Score: 9.34

Pioneer

Score: 7.75

Suavecito

Score: 6.36

Cafecito

Score: 6.27

Iberostar Hotels & Resorts

Score: 5.82

VidaSana

Score: 5.11

Bacardi

Score: 4.06

Amway

Score: 3.59

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Zumba Wear		50.97
Univision		46.65
Amazon Music		9.92
American Airlines		9.60
Movistar		9.34
Pioneer		7.75
Suavecito		6.36
Cafecito		6.27
Iberostar Hotels & Resorts		5.82
VidaSana		5.11
Bacardi		4.06
Amway		3.59
Urban Outfitters		2.79
Hennessy		2.77
Olaplex		2.66
Dolce & Gabbana		2.63
Calvin Klein		2.57
Los Angeles Lakers		2.49
Dr. Martens		2.44
Herbalife		2.33
NBA		2.31
musical.ly		2.30
Beats Electronics		2.27
Victoria's Secret		2.06
Reebok		1.99
Spotify Music		1.97
Tomorrowland		1.92
Primark		1.83
Urban Decay Cosmetics		1.83
NYX Cosmetics		1.77
Michael Kors		1.76
Versace		1.72
Fenty beauty		1.71
Gymshark		1.70
Ray-Ban		1.66
NFL		1.65
Sneakerhead		1.50
Coachella		1.48
Bershka		1.47
Hyundai		1.46
Sony		1.46
Guess		1.45
Mitsubishi Motors		1.40
Target		1.40
shein		1.40
Lamborghini		1.40
Mazda		1.38
Forever 21		1.37
Paypal		1.35
Huda Beauty		1.33