Ellie Goulding Brand Affinity ranks highest Trancefamily at 12.48% . Very Strong. Score DMDB 79.23% | Fanbase 86.31%

Ellie Goulding — pop artist from GB.

Ellie Goulding is a British singer-songwriter known for her 10 platinum singles, three #1 albums, two BRIT Awards, and a GRAMMY Award nomination. With over 27…

Ellie Goulding

Superstar

Country: GB | Gender: female | Artist ID: 11e81bca-7284-1268-a342-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popuk popmetropopolisindietronicamainstream popelectronicelectropopedm

Influential: 79.23% Fanbase: 86.31% Trending: 75.69%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 12.48% • Very Strong

As of 2025-09-09

28,522,731

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 79.23% | Fanbase 86.31% | Trending 75.69% | CAREER STAGE: SUPERSTAR

Biography

Ellie Goulding is a British singer-songwriter known for her 10 platinum singles, three #1 albums, two BRIT Awards, and a GRAMMY Award nomination. With over 27 million albums and 218 million singles sold, she has accumulated 43 billion streams globally. Goulding is recognized as one of the most streamed female artists on Spotify, boasting over 8 billion streams and a substantial social media following.

In addition to her music career, Ellie Goulding is an active activist and philanthropist, using her platform to raise awareness about global issues. She was awarded the UN's New Voices Award in 2017 and appointed as a goodwill ambassador for UN Environment for her advocacy work. Goulding was also honored as a TIME100 Impact Award winner and recently announced her ambassadorship with the WWF.

Report Date: 2025-09-09

Ellie Goulding resonates with 18-24 & 25-34 audiences and sustains presence in INDIA, UNITED STATES, BRAZIL. The demographic is female-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 314,550 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Trancefamily, Pioneer, Lollapalooza maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ellie Goulding score 0.17% — Low bucket.

Brand: TrancefamilyBrand: PioneerBrand: Lollapalooza

Followers:28,522,731

Engagements:49,374

Rate:0.2%

Posts:989

Avg Likes:48,565

Avg Comments:829

Avg Views:329,239

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,522,731 · Engagements 49,374 · Rate 0.2% Posts 989 · Views 329,239 · Avg Likes 48,565 · Avg Comments 829 · Avg Views 329,239	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 7% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	INDIA (17%) UNITED STATES (14%) BRAZIL (10%) BANGLADESH (5%) INDONESIA (4%)	Top regions: INDIA (17%), UNITED STATES (14%), BRAZIL (10%)
Platform Engagement	Instagram: 36,781 avg likes/post · Tiktok: 314,550 avg views/post · Youtube: 14,689 avg views/post	Best reach: Tiktok 314,550 avg views; best engagement: Instagram 36,781 avg likes

Top Brand Affinities

Trancefamily

Score: 12.48

Pioneer

Score: 6.15

Lollapalooza

Score: 4.13

Moschino

Score: 2.99

Harrods

Score: 2.86

Pull&Bear

Score: 2.84

Urban Outfitters

Score: 2.83

Columbia Pictures

Score: 2.82

Aston Martin

Score: 2.70

Sunnies Studios

Score: 2.66

ASOS

Score: 2.63

Dr. Martens

Score: 2.60

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Trancefamily		12.48
Pioneer		6.15
Lollapalooza		4.13
Moschino		2.99
Harrods		2.86
Pull&Bear		2.84
Urban Outfitters		2.83
Columbia Pictures		2.82
Aston Martin		2.70
Sunnies Studios		2.66
ASOS		2.63
Dr. Martens		2.60
Lush		2.56
Aperol		2.55
The North Face		2.55
Monster Beverage		2.51
TOM FORD		2.46
Victoria's Secret		2.41
Tomorrowland		2.36
Lululemon Athletica		2.26
Primark		2.24
Benefit Cosmetics		2.23
McLaren		2.18
Peugeot		2.13
Tesla Motors		2.13
Showtime		2.10
Pandora		2.09
Los Angeles Lakers		2.03
Coachella		2.02
UFC		2.01
Armani		1.93
Forever 21		1.90
Target		1.90
Anastasia Beverly Hills		1.87
Cartier		1.76
Fenty beauty		1.73
Converse		1.71
Polo Ralph Lauren		1.70
HBO		1.68
Fiat		1.63
Polaroid		1.63
Under Armour		1.63
Oakley		1.61
Guinness		1.60
Sephora		1.58
Tarte Cosmetics		1.52
shein		1.51
Vogue		1.49
NYX Cosmetics		1.48
H&M		1.44