Eleni Drake

Eleni Drake — alternative artist from GB.

London-based singer, songwriter, and producer, focused on enjoying good food and exploring new places. Stay tuned for the release of ABOVE DEEP WATER EP on…

Influence: 47.35% Fanbase: 20.00% Trending: 61.03% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 17.80% • Very Strong

As of 2025-09-10

143,139

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:52:18 UTC

Genres

alternativealternativefolk & traditionalbritish singer-songwriter

Biography

London-based singer, songwriter, and producer, focused on enjoying good food and exploring new places. Stay tuned for the release of ABOVE DEEP WATER EP on September 27th, featuring a mix of soulful tracks. 🌊🌞

Top Brand Affinities

Report Date: 2025-09-10

Eleni Drake resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, THAILAND. With a heavily male (77%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (3,476 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Ableton, MOOG, Akg makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Eleni Drake score 0.69% — Low bucket.

Brand: AbletonBrand: MOOGBrand: Akg

Followers:143,139

Engagements:983

Rate:0.7%

Posts:170

Avg Likes:960

Avg Comments:53

Avg Views:3,476

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 143,139 · Engagements 983 · Rate 0.7% Posts 170 · Views 3,476 · Avg Likes 960 · Avg Comments 53 · Avg Views 3,476	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 35-44: 7% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (13%) BRAZIL (12%) THAILAND (7%) INDONESIA (7%) PHILIPPINES (7%)	Top regions: UNITED STATES (13%), BRAZIL (12%), THAILAND (7%)
Platform Engagement	Instagram: 768 avg likes/post · Tiktok: 0 avg views/post · Youtube: 3,476 avg views/post	Best reach: Youtube 3,476 avg views; best engagement: Instagram 768 avg likes

Top Brand Affinities

Ableton

Score: 17.80

MOOG

Score: 17.72

Akg

Score: 16.82

Akai

Score: 11.49

Blackmagic Design

Score: 10.26

Pro Tools

Score: 10.24

Sennheiser

Score: 9.63

Kodak

Score: 7.82

Amazon Music

Score: 7.64

Tate Modern

Score: 6.44

Fujifilm

Score: 6.11

Spotify Music

Score: 6.06

Brand	Category	Score
Ableton		17.80
MOOG		17.72
Akg		16.82
Akai		11.49
Blackmagic Design		10.26
Pro Tools		10.24
Sennheiser		9.63
Kodak		7.82
Amazon Music		7.64
Tate Modern		6.44
Fujifilm		6.11
Spotify Music		6.06
SoundCloud		5.07
Leica		5.01
Lollapalooza		4.76
A Game of Tones		4.26
Beats Electronics		4.09
Olympus		3.82
Panasonic		3.25
Summit Entertainment		3.13
Sony		2.77
Dr. Martens		2.70
Carhartt		2.70
Adobe		2.50
Polaroid		2.36
Guinness		2.28
ASOS		2.26
Nikon		2.25
Tesco		2.25
Canon		2.21
Tomorrowland		2.20
Jack Daniels		2.17
GoPro		2.13
Vans		2.09
Petronas		2.00
National Geographic		1.92
Warner Bros		1.88
BBC		1.88
Aperol		1.87
Budweiser		1.81
musical.ly		1.81
Tinder		1.75
The North Face		1.75
Paramount Pictures		1.70
Pixar		1.70
Yamaha		1.67
HBO		1.66
Star Wars		1.62
Coachella		1.61
New Balance		1.53