El Fantasma

El Fantasma — r&b, funk & soul artist from MX.

Alexander García, known as "El Fantasma," made a significant impact on the Regional Mexican genre within three years of his debut with the album "Equipo…

Influence: 20.05% Fanbase: 60.16% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Cuadra • 214.89% • Very Strong

As of 2025-09-09

4,910,295

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:59:55 UTC

Genres

r&b, funk & soulr&b/soullatinnuevo regional mexicanobandacorridoregional mexican

Biography

Alexander García, known as "El Fantasma," made a significant impact on the Regional Mexican genre within three years of his debut with the album "Equipo Armado." His videos have garnered over 550 million views on YouTube, and his songs average more than 45 million streams per month on music platforms. In the past year, he performed approximately 120 concerts in the United States and Mexico.

El Fantasma's popularity soared as his single "Encantadora" held the #1 spot on the Billboard Regional Mexican Songs chart for four consecutive weeks. His current single, "El Circo," has remained in the Top 3 for over five weeks. Tracks like "Mi 45," "Dolor y Amor," and "El Corrido Del Nano" have also secured positions in the Top 5 on the same chart. With over 4 million followers on social media, the 28-year-old artist, born in Las Cañas de Durango, pursued his American dream in Southern California, initially working in tree cutting in 2010. In 2015, he crossed paths with Jorge Gaxiola of Voz De Mando through a mutual friend. Impressed by El Fantasma's corridos, Jorge and AfinArte Music, his record label partners, supported him, leading to the release of his debut studio album, "Equipo Armado," in January 2016.

Top Brand Affinities

Report Date: 2025-09-09

El Fantasma keeps 18-24 & 25-34 audiences engaged throughout MEXICO, UNITED STATES, COLOMBIA. The composition is heavily male (79%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 7,341 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Cuadra, Univision, Ariat supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist El Fantasma score 0.44% — Low bucket.

Brand: CuadraBrand: UnivisionBrand: Ariat

Followers:4,910,295

Engagements:21,473

Rate:0.4%

Posts:4,338

Avg Likes:21,461

Avg Comments:152

Avg Views:7,341

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,910,295 · Engagements 21,473 · Rate 0.4% Posts 4,338 · Views 7,341 · Avg Likes 21,461 · Avg Comments 152 · Avg Views 7,341	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 35% 35-44: 9% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (35%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	MEXICO (56%) UNITED STATES (29%) COLOMBIA (5%) GUATEMALA (2%) HONDURAS (2%)	Top regions: MEXICO (56%), UNITED STATES (29%), COLOMBIA (5%)
Platform Engagement	Instagram: 21,168 avg likes/post · Youtube: 7,341 avg views/post	Best reach: Youtube 7,341 avg views; best engagement: Instagram 21,168 avg likes

Top Brand Affinities

Cuadra

Score: 214.89

Univision

Score: 34.86

Ariat

Score: 26.09

Kenworth

Score: 18.88

Tagaz

Score: 15.19

Benihana

Score: 12.08

Wingstop

Score: 11.38

GMC

Score: 10.46

Amazon Music

Score: 8.69

Andis

Score: 8.22

Suavecito

Score: 6.90

Bud Light

Score: 6.49

Brand	Category	Score
Cuadra		214.89
Univision		34.86
Ariat		26.09
Kenworth		18.88
Tagaz		15.19
Benihana		12.08
Wingstop		11.38
GMC		10.46
Amazon Music		8.69
Andis		8.22
Suavecito		6.90
Bud Light		6.49
Macy's		5.97
Chevrolet		5.91
Colgate		5.64
Dodge		5.28
Paramount Pictures		5.06
Cafecito		4.78
Barber Shop Connect		4.68
Smashbox		4.65
BH Cosmetics		4.65
BaByliss		4.50
ESPN		4.20
FashionNova		3.76
LEGOLAND		3.61
Acura		3.60
Los Angeles Lakers		3.57
Ford		3.54
Anastasia Beverly Hills		3.22
Babybump		3.13
Jeep		2.81
Mitsubishi		2.61
Budweiser		2.55
Cadillac		2.55
Hennessy		2.50
Fenty beauty		2.44
Coachella		2.43
Monster Beverage		2.41
Rolls-Royce		2.37
Hollister Co		2.30
Costco		2.09
NYX Cosmetics		2.03
Maybelline		1.98
Lamborghini		1.94
Nissan		1.93
Bellagio		1.77
Walmart		1.73
Herbalife		1.73
Scion		1.72
Spotify Music		1.72