Edith Márquez Brand Affinity ranks highest Univision at 35.93% . Very Strong. Score DMDB 59.18% | Fanbase 43.65%

Edith Márquez — pop artist from MX.

Edith Márquez Landa, born on January 27, 1973, began her career at a young age appearing on various television programs and as a member of the group Timbiriche…

Edith Márquez

Recognizable

Country: MX | Gender: female | Artist ID: 11e81bcb-70a8-156a-b6fa-a0369fe50396

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Genres

poplatin poplatin arena popmexican poppoplatinlatinrancheraregional mexican music

Influential: 59.18% Fanbase: 43.65% Trending: 66.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 35.93% • Very Strong

As of 2025-09-09

1,343,712

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.18% | Fanbase 43.65% | Trending 66.94% | CAREER STAGE: MAINSTREAM

Biography

Edith Márquez Landa, born on January 27, 1973, began her career at a young age appearing on various television programs and as a member of the group Timbiriche from 1988 to 1991.

In 1998, she embarked on a successful solo career with the release of her debut album "Frente a ti," which included hits such as "Mi error, mi fantasía" and "Mírame." Over the years, she has released multiple albums, with her 2011 album "Amar no es suficiente" achieving Platinum status.

Report Date: 2025-09-09

Edith Márquez resonates with 25-34 & 18-24 audiences and sustains presence in MEXICO, UNITED STATES, PERU. The demographic is heavily female (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 80,328 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Univision, Cafecito, Wingstop maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Edith Márquez score 0.27% — Low bucket.

Brand: UnivisionBrand: CafecitoBrand: Wingstop

Followers:1,343,712

Engagements:3,642

Rate:0.3%

Posts:3,503

Avg Likes:3,463

Avg Comments:171

Avg Views:100,028

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,343,712 · Engagements 3,642 · Rate 0.3% Posts 3,503 · Views 100,028 · Avg Likes 3,463 · Avg Comments 171 · Avg Views 100,028	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 32% 35-44: 18% 45-64: 7%	Largest: 25-34 (41%); next: 18-24 (32%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	MEXICO (58%) UNITED STATES (10%) PERU (4%) ARGENTINA (4%) COLOMBIA (3%)	Top regions: MEXICO (58%), UNITED STATES (10%), PERU (4%)
Platform Engagement	Instagram: 1,264 avg likes/post · Tiktok: 19,700 avg views/post · Youtube: 80,328 avg views/post	Best reach: Youtube 80,328 avg views; best engagement: Youtube 1,360 avg likes

Top Brand Affinities

Univision

Score: 35.93

Cafecito

Score: 18.76

Wingstop

Score: 14.49

PLAYMOBIL

Score: 6.25

Suavecito

Score: 5.85

Movistar

Score: 5.25

Iberostar Hotels & Resorts

Score: 4.07

NBC

Score: 3.86

Herbalife

Score: 3.48

Paramount Pictures

Score: 2.85

VidaSana

Score: 2.78

Mary Kay

Score: 2.52

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Top Brand Affinities

Brand	Category	Score
Univision		35.93
Cafecito		18.76
Wingstop		14.49
PLAYMOBIL		6.25
Suavecito		5.85
Movistar		5.25
Iberostar Hotels & Resorts		4.07
NBC		3.86
Herbalife		3.48
Paramount Pictures		2.85
VidaSana		2.78
Mary Kay		2.52
Bellagio		2.50
Pic Collage		2.45
MTV		2.39
Nickelodeon		2.27
Pandora		2.20
Costco		2.07
Mitsubishi		1.94
Snoopy And The Peanuts Gang		1.85
Ray-Ban		1.81
Dolce & Gabbana		1.79
Bershka		1.70
Pepsi		1.68
Calvin Klein		1.68
Chipotle Mexican Grill		1.68
Coachella		1.62
Jaguar		1.62
Microsoft		1.57
Transformers		1.54
Spotify Music		1.46
Heineken		1.45
L'Oréal Paris		1.36
Warner Bros		1.34
Versace		1.29
Guess		1.23
SWAROVSKI		1.21
Netflix		1.21
H&M		1.20
Starbucks		1.19
Sephora		1.19
NFL		1.18
Ferrero		1.17
Anastasia Beverly Hills		1.17
Coca-Cola		1.15
Universal		1.12
Walt Disney		1.10
Christian Dior		1.08
SheInside		1.06
Lego		1.02