Edicion Especial Brand Affinity ranks highest Rabobank at 35.74% . Very Strong. Score DMDB 59.74% | Fanbase 47.88%

Edicion Especial — latin artist from MX.

Arturo Villa and Cristian Valenzuela Villa, cousins from Culiacán, Sinaloa, began playing music at the age of 10. In 2013, they formed the group Edición…

Edicion Especial

Recognizable

Country: MX | Gender: male | Artist ID: 11e81bbd-759b-f9e6-8402-a0369fe50396

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Genres

latinnuevo regional mexicanocorridonortenoregional mexicanmúsica mexicanaregional mexican music

Influential: 59.74% Fanbase: 47.88% Trending: 65.67%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Rabobank • 35.74% • Very Strong

As of 2025-09-09

1,164,119

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.74% | Fanbase 47.88% | Trending 65.67% | CAREER STAGE: MAINSTREAM

Biography

Arturo Villa and Cristian Valenzuela Villa, cousins from Culiacán, Sinaloa, began playing music at the age of 10. In 2013, they formed the group Edición Especial with Jesús Alan Obeso and Andy Bernal. Influenced by artists like Los Tucanes de Tijuana and Miguel y Miguel, they have performed in various Mexican states and shared the stage with renowned acts. Edición Especial released their debut album "Corridos" in 2016, featuring tracks like "El 3" and "El Doble RR" which gained them recognition. The group has since continued to produce music, with their third album "Play Ball" released in 2017 and a fourth album set for release in late November.

Edición Especial's music has resonated with audiences, leading to a strong social media following and digital presence. Known for their storytelling through corridos, the group's upcoming album is highly anticipated by fans. For updates and more information, fans can follow Edición Especial on Facebook and Instagram under the handle @EdicionEspecialOficial.

Report Date: 2025-09-09

Edicion Especial keeps 18-24 & 25-34 audiences engaged throughout MEXICO, UNITED STATES, COLOMBIA. The composition is heavily male (65%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 287,950 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Rabobank, Univision, Kurt Geiger supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Edicion Especial score 6.33% — Very Strong bucket.

Brand: RabobankBrand: UnivisionBrand: Kurt Geiger

Followers:1,164,119

Engagements:73,639

Rate:6.3%

Posts:282

Avg Likes:69,807

Avg Comments:202

Avg Views:288,168

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,164,119 · Engagements 73,639 · Rate 6.3% Posts 282 · Views 288,168 · Avg Likes 69,807 · Avg Comments 202 · Avg Views 288,168	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 24% 13-17: 9% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (24%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	MEXICO (74%) UNITED STATES (21%) COLOMBIA (2%) ECUADOR (2%) ARGENTINA (1%)	Top regions: MEXICO (74%), UNITED STATES (21%), COLOMBIA (2%)
Platform Engagement	Instagram: 26,707 avg likes/post · Tiktok: 287,950 avg views/post · Youtube: 218 avg views/post	Best reach: Tiktok 287,950 avg views; best engagement: Tiktok 43,100 avg likes

Top Brand Affinities

Rabobank

Score: 35.74

Univision

Score: 27.47

Kurt Geiger

Score: 23.42

Tagaz

Score: 19.16

Benihana

Score: 16.44

Ariat

Score: 16.14

GMC

Score: 13.27

Lay's

Score: 9.95

Amazon Music

Score: 9.59

Houston Livestock Show and Rodeo

Score: 8.15

New Era

Score: 7.72

Paramount Pictures

Score: 7.14

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Top Brand Affinities

Brand	Category	Score
Rabobank		35.74
Univision		27.47
Kurt Geiger		23.42
Tagaz		19.16
Benihana		16.44
Ariat		16.14
GMC		13.27
Lay's		9.95
Amazon Music		9.59
Houston Livestock Show and Rodeo		8.15
New Era		7.72
Paramount Pictures		7.14
Coachella		6.79
The Home Depot		6.67
Tory Burch		6.09
Milani Cosmetics		5.90
BaByliss		5.79
Chevrolet		5.73
Pioneer		5.46
Pull&Bear		5.45
Coors		5.34
ULTA Beauty		5.19
Champion		5.13
Versace		5.11
Ferragamo		5.08
Dodge		4.28
Steve Madden		4.20
Spotify Music		4.11
BH Cosmetics		3.91
Jeep		3.78
Cafecito		3.62
Barber Shop Connect		3.61
Amway		3.59
Verizon		3.56
Michael Kors		3.31
Lacoste		3.30
OLD NAVY		3.27
Calvin Klein		3.23
shein		3.11
Acura		3.09
Colgate		3.08
Too Faced Cosmetics		3.07
Hollister Co		3.06
FashionNova		2.98
Ford		2.98
Benefit Cosmetics		2.93
SheInside		2.89
Bellagio		2.82
Universal		2.78
Pandora		2.74