Eddie Santiago Brand Affinity ranks highest La Perla at 23.83% . Very Strong. Score DMDB 66.11% | Fanbase 52.02%

Eddie Santiago — latin artist from PR.

Eddie Santiago, a sonero known for his contributions to the salsa genre, gained recognition with his 1986 debut album "Atrevido y Diferente," which marked the…

Eddie Santiago

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bbc-85bc-b500-a6a9-a0369fe50396

Find Artist

Genres

latinlatintropicalsalsasalsa puertorriquena

Influential: 66.11% Fanbase: 52.02% Trending: 73.15%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 23.83% • Very Strong

As of 2025-09-09

52,892

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.11% | Fanbase 52.02% | Trending 73.15% | CAREER STAGE: MAINSTREAM

Biography

Eddie Santiago, a sonero known for his contributions to the salsa genre, gained recognition with his 1986 debut album "Atrevido y Diferente," which marked the beginning of the "salsa romantico" movement. Santiago's early career saw him performing with various orchestras before joining Conjunto Chaney in 1984. His collaboration with producer Frank Torres and arranger Tommy Villariny led to a string of successful albums throughout the '80s and '90s, with hits like "Lluvia" and "Insaciable."

In 1999, Santiago signed with Sony and released "Celebración: Epic Duets," featuring re-recordings of his popular songs with other artists. Over the years, he continued to release albums and compilations, with notable success on the charts and at award shows. Santiago's influence on the salsa music scene remains evident through his enduring catalog of music and ongoing presence in the industry.

Report Date: 2025-09-09

Eddie Santiago draws 25-34 & 35-44 audiences and holds attention in COLOMBIA, VENEZUELA, UNITED STATES. The skew is male-leaning (54%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 510 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to La Perla, Univision, Movistar makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Eddie Santiago score 0.96% — Low bucket.

Brand: La PerlaBrand: UnivisionBrand: Movistar

Followers:52,892

Engagements:510

Rate:1.0%

Posts:1

Avg Likes:510

Avg Comments:11

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 52,892 · Engagements 510 · Rate 1.0% Posts 1 · Views 0 · Avg Likes 510 · Avg Comments 11 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 35-44: 28% 18-24: 17% 45-64: 8%	Largest: 25-34 (45%); next: 35-44 (28%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	COLOMBIA (27%) VENEZUELA (18%) UNITED STATES (12%) PERU (10%) ECUADOR (5%)	Top regions: COLOMBIA (27%), VENEZUELA (18%), UNITED STATES (12%)
Platform Engagement	Instagram: 510 avg likes/post	best engagement: Instagram 510 avg likes

Top Brand Affinities

La Perla

Score: 23.83

Univision

Score: 21.87

Movistar

Score: 12.52

Denny's

Score: 9.45

Cafecito

Score: 8.09

Suavecito

Score: 7.57

American Airlines

Score: 6.19

Pioneer

Score: 5.33

ESPN

Score: 4.21

CNN

Score: 4.12

Amway

Score: 3.94

VidaSana

Score: 3.90

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Top Brand Affinities

Brand	Category	Score
La Perla		23.83
Univision		21.87
Movistar		12.52
Denny's		9.45
Cafecito		8.09
Suavecito		7.57
American Airlines		6.19
Pioneer		5.33
ESPN		4.21
CNN		4.12
Amway		3.94
VidaSana		3.90
Barber Shop Connect		3.69
Smirnoff		3.55
Gatorade		3.55
Los Angeles Lakers		2.97
Scion		2.73
NBA		2.12
Nickelodeon		2.03
Huawei		1.97
Spotify Music		1.96
Mazda		1.88
Pepsi		1.87
Tomorrowland		1.80
Ducati		1.79
musical.ly		1.59
Herbalife		1.58
Mitsubishi Motors		1.50
Heineken		1.50
Reebok		1.42
SoundCloud		1.42
Suzuki		1.38
Renault		1.29
Toyota		1.28
FashionNova		1.27
FIFA		1.25
Guess		1.25
Cadillac		1.24
Chevrolet		1.20
Mitsubishi		1.19
Yamaha		1.14
Polo Ralph Lauren		1.12
Marvel		1.12
Lexus		1.10
Guinness		1.08
Hyundai		1.06
Lamborghini		1.04
Sony		1.04
Pixar		1.02
Red Bull		0.99