Ed Sheeran
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-06
125,920,453
Social Media Followers
As of 2025-10-06
00:00:00
Hours Airplay
2025-10-08 18:48:57 UTC
Genres
Biography
Born in Halifax, West Yorkshire, Ed Sheeran began his music career as a child in Framlingham, Suffolk, releasing self-made albums and EPs before gaining attention through YouTube. Signing with Asylum Records in 2010, Sheeran's major-label debut + in 2011 marked the start of his rapid rise to fame, culminating in international success with hits like "Thinking Out Loud" from 2014's X and "Shape of You" from 2017's ÷. His fifth album = in 2021 delved into themes of fatherhood, solidifying his status as a top artist with chart-topping singles and collaborations.
Ed Sheeran stands out with 18-24 & 25-34 audiences across INDIA, UNITED STATES, BRAZIL. The profile is female-leaning (52%), and content lands hardest on Tiktok, where posts average 2,600,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Harrods, Abercrombie & Fitch, MTV, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Ed Sheeran a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 125,920,453 · Engagements 345,488 · Rate 0.3% Posts 3,563 · Views 3,120,945 · Avg Likes 330,429 · Avg Comments 3,808 · Avg Views 3,120,945 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 27% 13-17: 8% 35-44: 6% |
Largest: 18-24 (57%); next: 25-34 (27%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
INDIA (13%) UNITED STATES (13%) BRAZIL (10%) PHILIPPINES (5%) UNITED KINGDOM (4%) |
Top regions: INDIA (13%), UNITED STATES (13%), BRAZIL (10%) |
| Platform Engagement | Instagram: 167,189 avg likes/post · Tiktok: 2,600,000 avg views/post · Youtube: 520,945 avg views/post | Best reach: Tiktok 2,600,000 avg views; best engagement: Instagram 167,189 avg likes |
Top Brand Affinities
Harrods
Abercrombie & Fitch
MTV
Topshop
ASOS
Victoria's Secret
Lollapalooza
Primark
LEGOLAND
Sephora
Michael Kors
CBS Television Studios
| Brand | Category | Score |
|---|---|---|
| Harrods | 3.01 | |
| Abercrombie & Fitch | 2.89 | |
| MTV | 2.60 | |
| Topshop | 2.42 | |
| ASOS | 2.13 | |
| Victoria's Secret | 2.12 | |
| Lollapalooza | 2.11 | |
| Primark | 2.04 | |
| LEGOLAND | 2.01 | |
| Sephora | 1.99 | |
| Michael Kors | 1.98 | |
| CBS Television Studios | 1.97 | |
| Sunnies Studios | 1.95 | |
| Polaroid | 1.86 | |
| CBS | 1.82 | |
| Bellagio | 1.81 | |
| Target | 1.77 | |
| Armani | 1.77 | |
| OREO | 1.70 | |
| Coachella | 1.62 | |
| Hollister Co | 1.60 | |
| Bershka | 1.58 | |
| BBC | 1.58 | |
| Chipotle Mexican Grill | 1.53 | |
| Beats Electronics | 1.45 | |
| HBO | 1.43 | |
| Yves Saint Laurent | 1.39 | |
| SheInside | 1.37 | |
| Airbnb | 1.36 | |
| Forever 21 | 1.36 | |
| H&M | 1.33 | |
| Vans | 1.31 | |
| shein | 1.29 | |
| Huawei | 1.27 | |
| Lego | 1.25 | |
| Walt Disney | 1.24 | |
| Calvin Klein | 1.22 | |
| Starbucks | 1.22 | |
| Guinness | 1.22 | |
| Pandora | 1.22 | |
| Pixar | 1.22 | |
| Costco | 1.20 | |
| Universal | 1.20 | |
| Vogue | 1.17 | |
| Pokemon Go | 1.16 | |
| Marvel Entertainment | 1.15 | |
| Polo Ralph Lauren | 1.13 | |
| Levi's | 1.13 | |
| Maybelline | 1.11 | |
| musical.ly | 1.10 |
Official Profiles
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LoginArtist: Ed Sheeran
The map shows every radio station that aired Ed Sheeran today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-06)
Total: 441,555,853
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Anghami |
301,882,053 | 68.37% |
| [+] |
Spotify |
92,910,021 | 21.04% |
| [+] |
Audiomack |
32,742,090 | 7.42% |
| [+] |
Pandora |
6,097,064 | 1.38% |
| [+] |
Last.fm |
3,985,179 | 0.90% |
| [+] |
Yandex |
2,903,147 | 0.66% |
| [+] |
Jiosaavn |
1,036,299 | 0.23% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-06)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-10-06 15:53:39 | Azizam | Radio Disney Uruguay | Montevideo, UY | 9 |
| 2025-10-06 15:53:14 | Azizam | Power Hit Radio | Stockholm, SE | 156 |
| 2025-10-06 15:53:04 | Old Phone | Tendance Ouest | Rouen, FR | 178 |
| 2025-10-06 15:52:17 | Sapphire | Radio 6 | Calais, FR | 121 |
| 2025-10-06 15:52:14 | Azizam | Radio Galaxy Aschaffenburg | Aschaffenburg, DE | 154 |
| 2025-10-06 15:51:49 | Sapphire | MDR Sputnik | Halle (Saale), DE | 172 |
| 2025-10-06 15:51:47 | Azizam (feat. Googoosh) [Persian Version] | Wit FM | Angoulême, FR | 8 |
| 2025-10-06 15:51:38 | Azizam | Evasion | Évry, FR | 155 |
| 2025-10-06 15:51:37 | Azizam | Radio Galaxy Ingolstadt | Ingolstadt, DE | 153 |
| 2025-10-06 15:51:06 | Azizam | Radio Galaxy | Nuremberg, DE | 153 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
