
Ed Sheeran
Genres
0
Total Streams
125,187,400
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Born in Halifax, West Yorkshire, Ed Sheeran began his music career as a child in Framlingham, Suffolk, releasing self-made albums and EPs before gaining attention through YouTube. Signing with Asylum Records in 2010, Sheeran's major-label debut + in 2011 marked the start of his rapid rise to fame, culminating in international success with hits like "Thinking Out Loud" from 2014's X and "Shape of You" from 2017's ÷. His fifth album = in 2021 delved into themes of fatherhood, solidifying his status as a top artist with chart-topping singles and collaborations.
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Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 125,187,400 · Engagements 575,913 · Rate 0.5% Posts 3,460 · Views 2,944,663 · Avg Likes 555,503 · Avg Comments 6,740 · Avg Views 2,944,663 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
Age Breakdown |
18-24: 55% 25-34: 27% 13-17: 9% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (27%) |
Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
Top Countries |
UNITED STATES (12%) INDIA (11%) BRAZIL (8%) INDONESIA (5%) PHILIPPINES (5%) |
Top regions: UNITED STATES (12%), INDIA (11%), BRAZIL (8%) |
Platform Engagement | Instagram: 332,690 avg likes/post · Tiktok: 2,550,000 avg views/post · Youtube: 394,663 avg views/post | Best reach: Tiktok 2,550,000 avg views; best engagement: Instagram 332,690 avg likes |
Top Brand Affinities
Busch
Mulberry
Victoria's Secret
Tomorrowland
Geocaching
Lollapalooza
Airbnb
Sunnies Studios
AMC
Michael Kors
BBC
A Game of Tones
Brand | Category | Score |
---|---|---|
Busch | Beverages | 2.82 |
Mulberry | Apparel & Fashion | 2.71 |
Victoria's Secret | Apparel & Fashion | 2.55 |
Tomorrowland | Apparel & Fashion | 2.40 |
Geocaching | Sports & Outdoors | 2.25 |
Lollapalooza | Entertainment | 2.24 |
Airbnb | Travel & Hospitality | 2.22 |
Sunnies Studios | Apparel & Fashion | 2.15 |
AMC | Entertainment | 2.11 |
Michael Kors | Apparel & Fashion | 2.01 |
BBC | Apparel & Fashion | 1.99 |
A Game of Tones | Entertainment | 1.97 |
ASOS | Apparel & Fashion | 1.96 |
Universal | Entertainment | 1.92 |
Primark | Apparel & Fashion | 1.90 |
Polaroid | Cameras & Photography | 1.90 |
Showtime | Entertainment | 1.90 |
Guinness | Alcoholic Beverages | 1.78 |
Hollister Co | Apparel & Fashion | 1.75 |
Warner Bros | Entertainment | 1.75 |
Aperol | Alcoholic Beverages | 1.74 |
Target | Apparel | 1.73 |
Budweiser | Beverages | 1.72 |
musical.ly | Entertainment & Media | 1.72 |
Calvin Klein | Apparel & Fashion | 1.67 |
Under Armour | Apparel & Fashion | 1.65 |
Coachella | Apparel & Fashion | 1.61 |
HBO | Entertainment & Media | 1.61 |
Lush | Beauty & Personal Care | 1.60 |
Coca-Cola | Beverages | 1.49 |
Los Angeles Lakers | Sports & Outdoors | 1.48 |
Chrysler | Automotive | 1.47 |
Walt Disney | Entertainment | 1.47 |
shein | Apparel & Fashion | 1.45 |
Bellagio | Travel & Hospitality | 1.45 |
H&M | Apparel & Fashion | 1.43 |
Pixar | Entertainment | 1.43 |
Guess | Apparel & Fashion | 1.40 |
Star Wars | Entertainment | 1.38 |
Vogue | Apparel & Fashion | 1.38 |
CBS | Entertainment & Media | 1.36 |
Gymshark | Apparel & Fashion | 1.36 |
Pepsi | Beverages | 1.35 |
Sephora | Beauty & Personal Care | 1.33 |
Polo Ralph Lauren | Apparel & Fashion | 1.32 |
L'Oréal Paris | Beauty & Personal Care | 1.32 |
Forever 21 | Apparel & Fashion | 1.30 |
Lego | Toys & Games | 1.30 |
SheInside | Apparel & Fashion | 1.26 |
Marvel Entertainment | Entertainment | 1.25 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
Platform | Total | Royalty ($) | % | |
---|---|---|---|---|
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
[+] |
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0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
No spins for today. |
Popularity (2025-08-23)
Platform | % |
---|---|
No data. |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
Platform | 2025-08-22 | 2025-08-23 | Change |
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![]() | 0 | 0 | +0 |
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Popularity Change (%)
Platform | 2025-08-22 | 2025-08-23 | Change |
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Streaming Audience Growth
Platform | 2025-08-22 | 2025-08-23 | Change |
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Radio Airplay Change (min)
Song | 2025-08-22 | 2025-08-23 | Change |
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Streams & Royalties
Metric | 2025-08-22 | 2025-08-23 | Change |
---|---|---|---|
Streams | 0 | 0 | +0 |
Royalties | $0.00 | $0.00 | +0.00 |