Earth, Wind & Fire Brand Affinity ranks highest MOOG at 25.81% . Very Strong. Score DMDB 72.68% | Fanbase 69.14%

Earth, Wind & Fire — r&b, funk & soul artist from US.

Earth, Wind & Fire, formed in Chicago in 1969 by Maurice White, was a versatile funk band that incorporated various musical genres into their sound. With lead…

Earth, Wind & Fire

Superstar

Country: US | Gender: male | Artist ID: 11e81bbe-1bd7-ddac-a5c8-a0369fe50396

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Genres

r&b, funk & soulquiet stormr&b/soulfunksouldiscojazz funkmotown

Influential: 72.68% Fanbase: 69.14% Trending: 74.45%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 25.81% • Very Strong

As of 2025-09-09

2,967,430

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.68% | Fanbase 69.14% | Trending 74.45% | CAREER STAGE: SUPERSTAR

Biography

Earth, Wind & Fire, formed in Chicago in 1969 by Maurice White, was a versatile funk band that incorporated various musical genres into their sound. With lead singer Philip Bailey adding depth to their music, the band's eclectic style and elaborate stage shows set them apart in the '70s music scene. Earth, Wind & Fire's cosmic, mystical spirituality and positive message resonated with audiences, leading to commercial success and critical acclaim.

After several lineup changes and early albums that garnered attention but limited commercial success, Earth, Wind & Fire hit their stride in the mid-'70s with albums like "Open Our Eyes" and "That's the Way of the World." The band achieved mainstream stardom with hits like "Shining Star" and "September." Despite changes in the music industry and lineup shifts over the years, Earth, Wind & Fire continued to release music and tour, leaving a lasting impact on the music industry.

Report Date: 2025-09-09

Earth, Wind & Fire maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The audience leans heavily male (63%), so brand cues around style and status perform well. The clearest reach is on Youtube with 134,274 avg views per post; Tiktok functions as the community touchpoint. Affinity with MOOG, Live Nation, Amazon Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Earth, Wind & Fire score 0.36% — Low bucket.

Brand: MOOGBrand: Live NationBrand: Amazon Music

Followers:2,967,430

Engagements:10,600

Rate:0.4%

Posts:1,428

Avg Likes:9,814

Avg Comments:397

Avg Views:260,674

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,967,430 · Engagements 10,600 · Rate 0.4% Posts 1,428 · Views 260,674 · Avg Likes 9,814 · Avg Comments 397 · Avg Views 260,674	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 35% 25-34: 31% 35-44: 17% 45-64: 13%	Largest: 18-24 (35%); next: 25-34 (31%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (26%) BRAZIL (14%) MEXICO (4%) UNITED KINGDOM (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (26%), BRAZIL (14%), MEXICO (4%)
Platform Engagement	Instagram: 3,098 avg likes/post · Tiktok: 126,400 avg views/post · Youtube: 134,274 avg views/post	Best reach: Youtube 134,274 avg views; best engagement: Tiktok 3,427 avg likes

Top Brand Affinities

MOOG

Score: 25.81

Live Nation

Score: 22.07

Amazon Music

Score: 14.43

Pro Tools

Score: 13.15

Mixcloud

Score: 12.63

Akai

Score: 11.48

Sennheiser

Score: 9.68

Ableton

Score: 8.28

NBC

Score: 7.74

Macy's

Score: 7.39

CNN

Score: 6.37

iHeartRadio Music Awards

Score: 6.01

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Top Brand Affinities

Brand	Category	Score
MOOG		25.81
Live Nation		22.07
Amazon Music		14.43
Pro Tools		13.15
Mixcloud		12.63
Akai		11.48
Sennheiser		9.68
Ableton		8.28
NBC		7.74
Macy's		7.39
CNN		6.37
iHeartRadio Music Awards		6.01
Pioneer		5.84
Walgreens		5.79
Margaritaville		4.74
ESPN		4.61
MTV		4.37
Verizon		4.32
Spotify Music		4.28
NFL		4.18
Beats Electronics		4.05
Los Angeles Lakers		3.68
Columbia Pictures		3.49
SoundCloud		3.40
Philips		3.14
Lollapalooza		2.81
Paramount Pictures		2.70
NBA		2.67
Fenty beauty		2.64
Cadillac		2.59
Pixar		2.59
Warner Bros		2.55
Nickelodeon		2.52
Dr. Martens		2.40
The Olympic Games		2.38
Coachella		2.33
Target		2.32
Showtime		2.27
Yamaha		2.24
Walmart		2.21
Costco		2.17
CBS		2.17
Universal		2.13
Busch		2.09
GAP		2.09
UNIQLO		2.05
Star Wars		2.04
Snoopy And The Peanuts Gang		1.99
Kodak		1.97
musical.ly		1.92