Dylan Scott Brand Affinity ranks highest Ariat at 23.88% . Very Strong. Score DMDB 67.50% | Fanbase 56.17%

Dylan Scott — country artist from US.

Dylan Scott, signed to Curb Records, is a successful country artist known for his distinctive vocals and songwriting skills. With three No. 1 singles and a Top…

Dylan Scott

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc6-b489-ca6c-9df3-a0369fe50396

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Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Influential: 67.50% Fanbase: 56.17% Trending: 73.17%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 23.88% • Very Strong

As of 2025-09-09

3,400,217

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.50% | Fanbase 56.17% | Trending 73.17% | CAREER STAGE: MAINSTREAM

Biography

Dylan Scott, signed to Curb Records, is a successful country artist known for his distinctive vocals and songwriting skills. With three No. 1 singles and a Top 5 hit at radio, he has garnered recognition in the music industry, including a nomination for "Best New Country Artist" at the iHeartRadio Music Awards. His track "Nobody" received a 2021 CMT Music Award for Breakthrough Video of the Year, contributing to his career streams surpassing 1.8 billion. Scott has toured with notable artists like Garth Brooks, Luke Bryan, and Chris Young, establishing himself as a sought-after live performer. His latest release, Livin' My Best Life, follows the success of his chart-topping EP, Nothing To Do Town.

Report Date: 2025-09-09

Dylan Scott has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, NIGERIA, CANADA. A heavily female (62%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 54,900 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ariat, Miller Lite, Alphalete signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dylan Scott score 0.42% — Low bucket.

Brand: AriatBrand: Miller LiteBrand: Alphalete

Followers:3,400,217

Engagements:14,372

Rate:0.4%

Posts:2,750

Avg Likes:13,644

Avg Comments:543

Avg Views:68,772

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,400,217 · Engagements 14,372 · Rate 0.4% Posts 2,750 · Views 68,772 · Avg Likes 13,644 · Avg Comments 543 · Avg Views 68,772	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 30% 35-44: 11% 13-17: 7%	Largest: 18-24 (46%); next: 25-34 (30%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (69%) NIGERIA (5%) CANADA (4%) UNITED KINGDOM (3%) INDIA (2%)	Top regions: UNITED STATES (69%), NIGERIA (5%), CANADA (4%)
Platform Engagement	Instagram: 8,799 avg likes/post · Tiktok: 54,900 avg views/post · Youtube: 13,872 avg views/post	Best reach: Tiktok 54,900 avg views; best engagement: Instagram 8,799 avg likes

Top Brand Affinities

Ariat

Score: 23.88

Miller Lite

Score: 19.22

Alphalete

Score: 12.50

Margaritaville

Score: 11.65

Barstool Sports

Score: 11.59

Bud Light

Score: 11.16

SeneGence

Score: 11.12

Arbonne

Score: 10.63

Houston Livestock Show and Rodeo

Score: 9.88

Busch

Score: 9.21

Chick-fil-A

Score: 9.07

Carhartt

Score: 8.95

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Top Brand Affinities

Brand	Category	Score
Ariat		23.88
Miller Lite		19.22
Alphalete		12.50
Margaritaville		11.65
Barstool Sports		11.59
Bud Light		11.16
SeneGence		11.12
Arbonne		10.63
Houston Livestock Show and Rodeo		9.88
Busch		9.21
Chick-fil-A		9.07
Carhartt		8.95
Coors		7.88
Amazon Music		7.85
T.J. Maxx		7.84
Verizon		7.70
MamaBear		7.22
Heinz		6.84
Gillette		6.52
Target		6.37
American Eagle		6.10
Younique		6.00
Free People		5.94
Jeep		5.91
Publix		5.56
ULTA Beauty		5.47
Bath & Body Works		5.46
Tim Hortons		5.45
OLD NAVY		5.34
iHeartRadio Music Awards		5.27
Bentley		5.25
Redken		5.19
NHL		5.07
GMC		4.96
Walmart		4.84
Kroger		4.69
Budweiser		4.57
The Home Depot		4.45
PetSmart		4.43
Holden		4.28
HomeGoods		4.21
ESPN		4.18
NBC		4.14
Taco Bell		4.14
Lululemon Athletica		4.01
Amway		3.78
Under Armour		3.75
Abercrombie & Fitch		3.39
Babybump		3.22
Gatorade		3.04