
Дурной Вкус
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
49,165
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Дурной Вкус is a clear fit for 18-24 & 25-34 audiences with strength across RUSSIA, UKRAINE, UNITED STATES. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (72,260 avg views per post); Youtube builds the community layer. Affinity data highlights The Witcher, Fanta, Dota 2, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 49,165 · Engagements 2,030 · Rate 4.1% Posts 87 · Views 72,260 · Avg Likes 1,973 · Avg Comments 49 · Avg Views 72,260 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 48% 25-34: 35% 35-44: 9% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (35%) |
Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
Top Countries |
RUSSIA (47%) UKRAINE (13%) UNITED STATES (8%) BRAZIL (2%) MEXICO (2%) |
Top regions: RUSSIA (47%), UKRAINE (13%), UNITED STATES (8%) |
Platform Engagement | Instagram: 324 avg likes/post · Youtube: 72,260 avg views/post | Best reach: Youtube 72,260 avg views; best engagement: Youtube 1,649 avg likes |
Top Brand Affinities
The Witcher
Fanta
Dota 2
Olympus
Kodak
Fallout
AliExpress
Fujifilm
Columbia Pictures
Dr. Martens
Panasonic
Snapseed
Brand | Category | Score |
---|---|---|
The Witcher | 6.76 | |
Fanta | 5.83 | |
Dota 2 | 4.71 | |
Olympus | 4.67 | |
Kodak | 4.32 | |
Fallout | 4.27 | |
AliExpress | 3.69 | |
Fujifilm | 3.65 | |
Columbia Pictures | 3.39 | |
Dr. Martens | 3.13 | |
Panasonic | 2.97 | |
Snapseed | 2.15 | |
BBC | 1.98 | |
Star Wars | 1.65 | |
Polaroid | 1.64 | |
Adobe | 1.60 | |
Xiaomi | 1.57 | |
Sony | 1.57 | |
SoundCloud | 1.55 | |
Lego | 1.40 | |
FIFA | 1.38 | |
Harley-Davidson | 1.30 | |
HBO | 1.26 | |
Tesla Motors | 1.23 | |
Activision Blizzard | 1.20 | |
OREO | 1.20 | |
Spotify Music | 1.13 | |
Vogue | 1.10 | |
Vans | 1.10 | |
Pokemon Go | 1.10 | |
PlayStation | 1.05 | |
Airbnb | 1.05 | |
National Geographic | 1.02 | |
H&M | 1.00 | |
WWE | 0.98 | |
Marvel Entertainment | 0.95 | |
Pepsi | 0.93 | |
McDonald's | 0.91 | |
Beats Electronics | 0.91 | |
Netflix | 0.91 | |
Canon | 0.90 | |
Nikon | 0.82 | |
IKEA | 0.80 | |
DC Entertainment | 0.78 | |
Pokemon | 0.77 | |
Converse | 0.76 | |
Zara | 0.74 | |
Nintendo | 0.73 | |
Subaru | 0.72 | |
Yamaha | 0.70 |
Official Profiles
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LoginArtist: Дурной Вкус
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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