Dunsin Oyekan Brand Affinity ranks highest Airtel at 22.52% . Very Strong. Score DMDB 62.95% | Fanbase 58.90%

Dunsin Oyekan — spirituals artist from NG.

Dunsin Oyekan is a Nigerian singer, songwriter, and worship leader known for his impactful music ministry. He was born on November 5, 1984, and has released…

Dunsin Oyekan

Recognizable

Country: NG | Gender: male | Artist ID: 11e83fea-1f9c-4fb8-967b-a0369fe50396

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Genres

spiritualsnaija worshipchristianchristian music

Influential: 62.95% Fanbase: 58.90% Trending: 64.97%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 22.52% • Very Strong

As of 2025-09-09

3,046,642

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.95% | Fanbase 58.90% | Trending 64.97% | CAREER STAGE: MAINSTREAM

Biography

Dunsin Oyekan is a Nigerian singer, songwriter, and worship leader known for his impactful music ministry. He was born on November 5, 1984, and has released several albums and singles that have resonated with audiences worldwide. With a passion for leading people into God's presence through music, Dunsin has become a prominent figure in the gospel music scene. His authentic and soul-stirring songs have earned him a dedicated following and critical acclaim within the Christian music community. Dunsin continues to inspire and uplift listeners with his heartfelt lyrics and powerful performances.

Report Date: 2025-09-09

Dunsin Oyekan builds repeat engagement among 25-34 & 18-24 audiences throughout NIGERIA, UNITED STATES, GHANA. With a female-leaning (50%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (132,121 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Airtel, Smite, A.P.C. point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dunsin Oyekan score 0.87% — Low bucket.

Brand: AirtelBrand: SmiteBrand: A.P.C.

Followers:3,046,642

Engagements:26,458

Rate:0.9%

Posts:4,048

Avg Likes:26,185

Avg Comments:572

Avg Views:132,121

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,046,642 · Engagements 26,458 · Rate 0.9% Posts 4,048 · Views 132,121 · Avg Likes 26,185 · Avg Comments 572 · Avg Views 132,121	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 53% 18-24: 31% 35-44: 10% 13-17: 3%	Largest: 25-34 (53%); next: 18-24 (31%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	NIGERIA (36%) UNITED STATES (17%) GHANA (10%) KENYA (8%) UNITED KINGDOM (7%)	Top regions: NIGERIA (36%), UNITED STATES (17%), GHANA (10%)
Platform Engagement	Instagram: 18,065 avg likes/post · Youtube: 132,121 avg views/post	Best reach: Youtube 132,121 avg views; best engagement: Instagram 18,065 avg likes

Top Brand Affinities

Airtel

Score: 22.52

Smite

Score: 21.60

A.P.C.

Score: 11.79

Rapha

Score: 10.01

T.G.I. Friday's

Score: 9.88

CNN

Score: 7.98

boohoo

Score: 6.37

Paramount Pictures

Score: 4.61

ASOS

Score: 3.99

FashionNova

Score: 3.06

FOREX

Score: 3.00

NBC

Score: 2.99

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Top Brand Affinities

Brand	Category	Score
Airtel		22.52
Smite		21.60
A.P.C.		11.79
Rapha		10.01
T.G.I. Friday's		9.88
CNN		7.98
boohoo		6.37
Paramount Pictures		4.61
ASOS		3.99
FashionNova		3.06
FOREX		3.00
NBC		2.99
Primark		2.95
shein		2.83
BBC		2.61
Fenty beauty		2.52
musical.ly		2.52
SheInside		2.33
Oriflame		2.13
Spotify Music		2.11
Microsoft		2.03
Lexus		2.00
SoundCloud		1.88
Pepsi		1.68
Adobe		1.56
Beats Electronics		1.44
Amazon		1.43
Vogue		1.40
Guinness		1.30
Google		1.29
Maybelline		1.27
Tesla Motors		1.08
H&M		1.07
Yamaha		1.01
Marvel Entertainment		0.83
WWE		0.81
Coca-Cola		0.80
Paypal		0.76
Christian Dior		0.70
Gucci		0.69
National Geographic		0.68
Converse		0.68
Nikon		0.65
Toyota		0.61
Samsung Group		0.61
Prada		0.57
Netflix		0.57
Zara		0.56
Canon		0.55
HBO		0.51