Duki

Duki — hip-hop & rap artist from AR.

Argentinian rapper Duki, born Mauro Ezequiel Lombardo in 1996, emerged from the Buenos Aires freestyling scene to gain mainstream recognition for his…

Influence: 64.49% Fanbase: 68.76% Trending: 62.35% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Parfois • 33.83% • Very Strong

As of 2025-09-09

25,269,431

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:41 UTC

Genres

hip-hop & raptraptrap latinohip-hop/rapargentine hip hoptrap argentinotrap tristehip hop

Biography

Argentinian rapper Duki, born Mauro Ezequiel Lombardo in 1996, emerged from the Buenos Aires freestyling scene to gain mainstream recognition for his Latin-infused trap style. He gained popularity with singles like "She Don't Give a FO" and "LeBron," and collaborated with artists such as Bad Bunny on the 2018 hit "Loca." Duki is also a member of the trio #ModoDiablo with Neo Pistea and Ysy A, showcasing his versatility within the genre.

Inspired by a freestyle battle in 2010, Duki delved into hip-hop and transitioned to trap after hearing A$AP Mob's "Hella Hoes." With a blend of bilingual bars and reggaeton influences, he cultivated a following through early singles like "Ready for the Night" and "F4k3s." His breakout year in 2018 solidified his place in the music scene, with collaborations and solo releases that showcased his unique sound and energetic delivery.

Top Brand Affinities

Report Date: 2025-09-09

Duki engages 18-24 & 25-34 audiences with repeatable results in ARGENTINA, SPAIN, MEXICO. The fan base skews heavily male (75%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (6,500,000 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Parfois, Suavecito, Clash Royale, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Duki score 5.94% — Very Strong bucket.

Brand: ParfoisBrand: SuavecitoBrand: Clash Royale

Followers:25,269,431

Engagements:1,501,032

Rate:5.9%

Posts:262

Avg Likes:1,462,969

Avg Comments:8,816

Avg Views:7,859,959

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,269,431 · Engagements 1,501,032 · Rate 5.9% Posts 262 · Views 7,859,959 · Avg Likes 1,462,969 · Avg Comments 8,816 · Avg Views 7,859,959	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 19% 13-17: 10% 35-44: 4%	Largest: 18-24 (66%); next: 25-34 (19%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	ARGENTINA (39%) SPAIN (12%) MEXICO (11%) PERU (5%) COLOMBIA (5%)	Top regions: ARGENTINA (39%), SPAIN (12%), MEXICO (11%)
Platform Engagement	Instagram: 546,289 avg likes/post · Tiktok: 6,500,000 avg views/post · Youtube: 1,359,959 avg views/post	Best reach: Tiktok 6,500,000 avg views; best engagement: Tiktok 868,950 avg likes

Top Brand Affinities

Parfois

Score: 33.83

Suavecito

Score: 13.09

Clash Royale

Score: 12.80

Lollapalooza

Score: 8.17

Jagermeister

Score: 7.08

Movistar

Score: 6.22

Coach

Score: 5.24

Pull&Bear

Score: 4.61

Carhartt

Score: 3.83

Cafecito

Score: 3.67

Pringles

Score: 3.44

Counter-Strike

Score: 3.20

Brand	Category	Score
Parfois		33.83
Suavecito		13.09
Clash Royale		12.80
Lollapalooza		8.17
Jagermeister		7.08
Movistar		6.22
Coach		5.24
Pull&Bear		4.61
Carhartt		3.83
Cafecito		3.67
Pringles		3.44
Counter-Strike		3.20
shein		3.12
Tinder		3.05
SheInside		2.45
Nokia		2.44
Red Bull		2.43
Bershka		2.38
Kodak		2.34
Polo Ralph Lauren		2.29
GIVENCHY		2.17
Primark		2.09
Lacoste		2.09
Tomorrowland		2.04
FOREX		1.98
Fiat		1.91
Peugeot		1.81
Prada		1.74
FIFA		1.51
Versace		1.44
New Balance		1.39
Ray-Ban		1.37
Cartier		1.36
Puma		1.29
SoundCloud		1.28
UFC		1.28
Pokemon Go		1.27
Spotify Music		1.27
Honda		1.27
musical.ly		1.25
Mitsubishi		1.24
Louis Vuitton		1.22
Rolex		1.20
Reebok		1.19
Grand Theft Auto		1.17
Nike		1.14
Yves Saint Laurent		1.14
Supreme		1.11
Nintendo		1.10
Burberry		1.08