DrefQuila Brand Affinity ranks highest Movistar at 33.70% . Very Strong. Score DMDB 57.46% | Fanbase 40.03%

DrefQuila — hip-hop & rap artist from CL.

Singer, producer, entrepreneur, and creative known as "el KUN." With a career spanning over a decade, he has established himself as a versatile artist in the…

DrefQuila

Established

Country: CL | Gender: male | Artist ID: 11e83fea-94f8-8934-9dc4-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinotrap chilenohip-hop/raprap chilenocontemporary hip hophip hoplatinreggaeton chileno

Influential: 57.46% Fanbase: 40.03% Trending: 66.18%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 33.70% • Very Strong

As of 2025-09-09

895,585

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.46% | Fanbase 40.03% | Trending 66.18% | CAREER STAGE: MID_LEVEL

Biography

Singer, producer, entrepreneur, and creative known as "el KUN." With a career spanning over a decade, he has established himself as a versatile artist in the music industry. His work as a producer and entrepreneur has also contributed to his success.

Throughout his career, el KUN has demonstrated a strong commitment to his craft, consistently delivering quality music and engaging with his audience. His creativity and passion for music have earned him a dedicated fan base and recognition within the industry.

Report Date: 2025-09-09

DrefQuila connects with 18-24 & 25-34 audiences and shows durable traction across CHILE, MEXICO, ARGENTINA. With a male-leaning (51%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 83,800 avg views per post; Instagram adds dependable engagement depth. Overlap with Movistar, Falabella, Lollapalooza highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: DrefQuila moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DrefQuila score 2.40% — Strong bucket.

Brand: MovistarBrand: FalabellaBrand: Lollapalooza

Followers:895,585

Engagements:21,520

Rate:2.4%

Posts:501

Avg Likes:20,774

Avg Comments:232

Avg Views:83,800

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 895,585 · Engagements 21,520 · Rate 2.4% Posts 501 · Views 83,800 · Avg Likes 20,774 · Avg Comments 232 · Avg Views 83,800	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 24% 13-17: 8% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (24%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	CHILE (83%) MEXICO (5%) ARGENTINA (3%) SPAIN (2%) UNITED STATES (2%)	Top regions: CHILE (83%), MEXICO (5%), ARGENTINA (3%)
Platform Engagement	Instagram: 11,461 avg likes/post · Tiktok: 83,800 avg views/post	Best reach: Tiktok 83,800 avg views; best engagement: Instagram 11,461 avg likes

Top Brand Affinities

Movistar

Score: 33.70

Falabella

Score: 23.79

Lollapalooza

Score: 15.00

Suavecito

Score: 9.12

Cafecito

Score: 4.82

Red Bull

Score: 4.49

VidaSana

Score: 3.19

Barber Shop Connect

Score: 3.13

Sprite

Score: 2.08

League of Legends

Score: 1.99

Jack Daniels

Score: 1.94

Spotify Music

Score: 1.93

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Top Brand Affinities

Brand	Category	Score
Movistar		33.70
Falabella		23.79
Lollapalooza		15.00
Suavecito		9.12
Cafecito		4.82
Red Bull		4.49
VidaSana		3.19
Barber Shop Connect		3.13
Sprite		2.08
League of Legends		1.99
Jack Daniels		1.94
Spotify Music		1.93
Guess		1.90
musical.ly		1.79
New Balance		1.77
Beats Electronics		1.74
FIFA		1.72
Puma		1.64
Supreme		1.63
SoundCloud		1.56
Mitsubishi		1.45
Sneakerhead		1.45
Pepsi		1.34
Vans		1.31
Heineken		1.30
Nike		1.29
PlayStation		1.28
Pokemon Go		1.21
GoPro		1.12
Adidas		1.10
Sony		1.09
Lamborghini		1.08
NBA		1.08
Suzuki		1.05
Marvel		1.02
Prada		1.02
H&M		1.01
Chevrolet		0.94
Xbox		0.89
Pandora		0.88
Pokemon		0.85
Converse		0.81
Netflix		0.76
Toyota		0.75
Yamaha		0.75
Polaroid		0.73
Nintendo		0.73
Marvel Entertainment		0.68
Ford		0.67
Coca-Cola		0.67