DrefQuila

DrefQuila — hip-hop & rap artist from CL.

Singer, producer, entrepreneur, and creative known as "el KUN." With a career spanning over a decade, he has established himself as a versatile artist in the…

Influence: 57.46% Fanbase: 40.03% Trending: 66.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 31.18% • Very Strong

As of 2025-09-30

891,956

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 11:39:46 UTC

Genres

hip-hop & raptrap latinotrap chilenohip-hop/raprap chilenocontemporary hip hophip hoplatinreggaeton chileno

Biography

Singer, producer, entrepreneur, and creative known as "el KUN." With a career spanning over a decade, he has established himself as a versatile artist in the music industry. His work as a producer and entrepreneur has also contributed to his success.

Throughout his career, el KUN has demonstrated a strong commitment to his craft, consistently delivering quality music and engaging with his audience. His creativity and passion for music have earned him a dedicated fan base and recognition within the industry.

Top Brand Affinities

Report Date: 2025-09-30

DrefQuila connects with 18-24 & 25-34 audiences and shows durable traction across CHILE, MEXICO, ARGENTINA. With a male-leaning (51%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 68,350 avg views per post; Instagram adds dependable engagement depth. Overlap with Movistar, Falabella, Lollapalooza highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: DrefQuila moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DrefQuila score 2.43% — Strong bucket.

Brand: MovistarBrand: FalabellaBrand: Lollapalooza

Followers:891,956

Engagements:21,641

Rate:2.4%

Posts:510

Avg Likes:21,351

Avg Comments:190

Avg Views:68,350

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 891,956 · Engagements 21,641 · Rate 2.4% Posts 510 · Views 68,350 · Avg Likes 21,351 · Avg Comments 190 · Avg Views 68,350	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 24% 13-17: 8% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (24%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	CHILE (83%) MEXICO (5%) ARGENTINA (4%) COLOMBIA (2%) UNITED STATES (2%)	Top regions: CHILE (83%), MEXICO (5%), ARGENTINA (4%)
Platform Engagement	Instagram: 13,452 avg likes/post · Tiktok: 68,350 avg views/post	Best reach: Tiktok 68,350 avg views; best engagement: Instagram 13,452 avg likes

Top Brand Affinities

Movistar

Score: 31.18

Falabella

Score: 21.87

Lollapalooza

Score: 13.86

Suavecito

Score: 7.11

Cafecito

Score: 3.96

VidaSana

Score: 3.18

Red Bull

Score: 2.98

Puma

Score: 2.31

Spotify Music

Score: 2.26

FIFA

Score: 2.13

Beats Electronics

Score: 1.97

Heineken

Score: 1.76

Brand	Category	Score
Movistar		31.18
Falabella		21.87
Lollapalooza		13.86
Suavecito		7.11
Cafecito		3.96
VidaSana		3.18
Red Bull		2.98
Puma		2.31
Spotify Music		2.26
FIFA		2.13
Beats Electronics		1.97
Heineken		1.76
SoundCloud		1.72
League of Legends		1.66
Los Angeles Lakers		1.61
Guess		1.60
Vans		1.50
Sneakerhead		1.46
Mitsubishi		1.35
Adidas		1.32
musical.ly		1.30
Pokemon Go		1.29
GoPro		1.28
Nike		1.26
Pepsi		1.25
Sony		1.22
Universal		1.20
Reebok		1.14
New Balance		1.12
UFC		1.11
Pokemon		1.04
Coca-Cola		1.02
Prada		1.02
Marvel		1.01
PlayStation		0.99
Pandora		0.97
Supreme		0.97
McDonald's		0.92
NBA		0.90
Lamborghini		0.90
Suzuki		0.86
Nintendo		0.86
DC Entertainment		0.78
Tommy Hilfiger		0.74
Polaroid		0.74
H&M		0.72
WWE		0.71
Adobe		0.69
Canon		0.66
Netflix		0.63