Dream Brand Affinity ranks highest Treyarch at 25.26% . Very Strong. Score DMDB 60.46% | Fanbase 54.57%

Dream — pop artist from US.

DREAM is a Florida-born singer and songwriter known for his intimate alternative soundscapes and clever lyrics. Growing up in Orlando, he was drawn to…

Dream

Recognizable

Country: US | Gender: male | Artist ID: 5c0d03ce-3c72-41f3-9d88-4ba0facc2fa6

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Genres

popsocial media poppopmainstream popalternativealternativehip-hop & raphip-hop/rapelectronicdream smp

Influential: 60.46% Fanbase: 54.57% Trending: 63.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Treyarch • 25.26% • Very Strong

As of 2025-09-09

12,572,505

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.46% | Fanbase 54.57% | Trending 63.41% | CAREER STAGE: MAINSTREAM

Biography

DREAM is a Florida-born singer and songwriter known for his intimate alternative soundscapes and clever lyrics. Growing up in Orlando, he was drawn to storytelling and initially pursued a career as a YouTuber or novelist. After working in tech support for Apple Care, he transitioned to YouTube and quickly gained a large following. In 2021, he collaborated with PmBata on his debut single "Roadtrip," which garnered 110 million Spotify streams. Following this success, his single "Mask" accumulated 82.5 million Spotify streams. DREAM also worked with Alec Benjamin on the track "Change My Clothes." He is currently releasing singles under Republic Records, solidifying his reputation as a compelling Gen-Z narrator through his music.

Report Date: 2025-09-09

Dream builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (4,100,000 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Treyarch, SpeedPaint, Five Nights at Freddy's point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dream score 3.60% — Very Strong bucket.

Brand: TreyarchBrand: SpeedPaintBrand: Five Nights at Freddy's

Followers:12,572,505

Engagements:452,170

Rate:3.6%

Posts:137

Avg Likes:422,222

Avg Comments:6,343

Avg Views:4,723,672

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,572,505 · Engagements 452,170 · Rate 3.6% Posts 137 · Views 4,723,672 · Avg Likes 422,222 · Avg Comments 6,343 · Avg Views 4,723,672	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 22% 13-17: 13% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (22%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (34%) UNITED KINGDOM (10%) CANADA (7%) AUSTRALIA (5%) POLAND (5%)	Top regions: UNITED STATES (34%), UNITED KINGDOM (10%), CANADA (7%)
Platform Engagement	Instagram: 128,926 avg likes/post · Tiktok: 4,100,000 avg views/post · Youtube: 623,672 avg views/post	Best reach: Tiktok 4,100,000 avg views; best engagement: Tiktok 239,350 avg likes

Top Brand Affinities

Treyarch

Score: 25.26

SpeedPaint

Score: 19.09

Five Nights at Freddy's

Score: 18.49

Gamescom

Score: 15.66

Koenigsegg Automotive AB

Score: 13.86

Borderlands

Score: 8.09

Rockstar Games

Score: 8.07

Clash of Clans

Score: 5.61

DeviantArt

Score: 5.55

Bandai Namco

Score: 4.61

Cartoon Network

Score: 4.57

Taco Bell

Score: 4.12

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Top Brand Affinities

Brand	Category	Score
Treyarch		25.26
SpeedPaint		19.09
Five Nights at Freddy's		18.49
Gamescom		15.66
Koenigsegg Automotive AB		13.86
Borderlands		8.09
Rockstar Games		8.07
Clash of Clans		5.61
DeviantArt		5.55
Bandai Namco		4.61
Cartoon Network		4.57
Taco Bell		4.12
Comedy Central		3.95
Prismacolor		3.63
Nickelodeon		3.47
Ubisoft		2.97
Columbia Pictures		2.97
McLaren		2.79
Great Wall		2.62
Kylie Cosmetics		2.52
AMC		2.49
Nintendo		2.41
Chrysler		2.30
Sprite		2.25
Rolls-Royce		2.22
Pokemon		2.20
Pixar		2.20
LEGOLAND		2.08
Marvel		2.04
Activision Blizzard		1.94
Budweiser		1.89
CBS Television Studios		1.88
Bugatti		1.77
Too Faced Cosmetics		1.71
Pokemon Go		1.67
Microsoft		1.67
CBS		1.66
Walmart		1.46
Lush		1.45
Xbox		1.44
Marvel Entertainment		1.39
Call of Duty		1.33
PlayStation		1.30
BBC		1.28
Lexus		1.25
Coachella		1.24
Lego		1.23
McDonald's		1.16
Guess		1.14
Los Angeles Lakers		1.08