Drake

Drake

Country: CA | Gender: male

Influential: 97.14% Fanbase: 99.42% Trending: 96.01%
As of: 2025-10-04

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 20.13% • Very Strong

As of 2025-10-03

173,736,839

Social Media Followers

As of 2025-10-03

00:00:00

Hours Airplay

Updated 2025-10-04 10:53:54 UTC

Genres

popcanadian pophip-hop & raphip hoppop raprapcanadian hip hoptoronto raphip-hop/rap

Scores

Score: DMDB 97.10% | Fanbase 99.40% | Trending 96.00% | CAREER STAGE: SUPERSTAR

Biography

Canadian Rapper and vocalist Drake has solidified his commercial dominance since his debut in 2006, consistently topping charts with his introspective rap style and golden touch for songwriting. From his Grammy-winning hits like "Hotline Bling" to albums like 2018's Scorpion, Drake's influence extends beyond his own releases, with collaborations with industry heavyweights like Lil Wayne and Rihanna. As the founder of OVO Sound and a mentor to emerging artists, Drake's cultural impact has made him one of the world's most popular musicians, with recent acclaimed albums like 2022's Honestly, Nevermind and 2023's For All the Dogs continuing to captivate audiences worldwide.

Initially known for his role on Degrassi: The Next Generation, Toronto-born Aubrey Drake Graham transitioned into the music scene in 2006 with a series of mixtapes that quickly gained attention. Signing with Universal Motown in 2009, Drake's EP So Far Gone and subsequent albums like Take Care and Nothing Was the Same solidified his status as a chart-topping artist. With a prolific career that includes hits like "Hotline Bling" and collaborations with industry icons, Drake's sixth album, Certified Lover Boy, exemplifies his trap-inspired sound and features a star-studded lineup. Drake's musical journey, marked by Grammy wins and collaborations with top artists, continues to redefine the hip-hop landscape, with his latest release, For All the Dogs, showcasing his versatility and artistry before embarking on a well-deserved sabbatical.
Login to Update Artist Data Next refresh: —
Top Brand Affinities
Open Full Social Media Report

Drake Marketing Affinity & Brand Fit Data

Report Date: 2025-10-03

Drake resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, INDIA. With a heavily male (65%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (109,369 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Palm Angels, Champion, Marni makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Drake score 0.45%Low bucket.
Brand: Palm AngelsBrand: ChampionBrand: Marni
Followers:173,736,839
Engagements:784,626
Rate:0.5%
Posts:898
Views:109,369
Avg Likes:784,325
Avg Comments:5,316
Avg Views:109,369

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 173,736,839 · Engagements 784,626 · Rate 0.5%
Posts 898 · Views 109,369 · Avg Likes 784,325 · Avg Comments 5,316 · Avg Views 109,369
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 29%
13-17: 8%
35-44: 5%
Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (28%)
BRAZIL (7%)
INDIA (5%)
UNITED KINGDOM (5%)
CANADA (3%)
Top regions: UNITED STATES (28%), BRAZIL (7%), INDIA (5%)
Platform Engagement Instagram: 779,763 avg likes/post · Youtube: 109,369 avg views/post Best reach: Youtube 109,369 avg views; best engagement: Instagram 779,763 avg likes

Top Brand Affinities

Palm Angels
Score: 20.13
Champion
Score: 12.78
Marni
Score: 11.93
Alexander McQueen
Score: 8.74
MISSGUIDED
Score: 8.14
Moncler
Score: 7.55
boohoo
Score: 7.26
Barbie
Score: 7.17
JACQUEMUS
Score: 6.58
Maison Margiela
Score: 6.22
Loewe
Score: 6.17
Steve Madden
Score: 5.99
Brand Category Score
Palm Angels 20.13
Champion 12.78
Marni 11.93
Alexander McQueen 8.74
MISSGUIDED 8.14
Moncler 7.55
boohoo 7.26
Barbie 7.17
JACQUEMUS 6.58
Maison Margiela 6.22
Loewe 6.17
Steve Madden 5.99
Christian Louboutin 5.94
BALMAIN 5.22
Rockstar Games 5.09
American Eagle 5.06
Dolce & Gabbana 4.97
Miu Miu 4.45
Lululemon Athletica 4.25
TOM FORD 4.20
Victoria's Secret 4.18
Carhartt 4.07
Timberland 3.72
Gymshark 3.37
Urban Outfitters 3.33
FashionNova 3.30
MTV 3.30
Rolls-Royce 3.18
Forever 21 3.04
Aston Martin 2.97
Kodak 2.94
ESPN 2.89
NBA 2.87
Sneakerhead 2.79
Lollapalooza 2.74
Los Angeles Lakers 2.74
Hermès 2.72
Fenty beauty 2.62
ASOS 2.61
Haima 2.60
Hennessy 2.60
NHL 2.55
GIVENCHY 2.52
Too Faced Cosmetics 2.46
SoundCloud 2.41
Paramount Pictures 2.38
Nokia 2.37
Under Armour 2.34
Beats Electronics 2.25
Coachella 2.21

Official Profiles

Login to view Contact

Login

Artist: Drake

Date Range: 2025-10-04 → 2025-10-04
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Drake today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-10-03)

Total: 655,727,975

PLATFORM TOTAL %
Anghami Anghami 396,874,281 60.52%
Audiomack Audiomack 170,717,541 26.03%
Spotify Spotify 81,515,504 12.43%
Pandora Pandora 4,408,950 0.67%
Yandex Yandex 2,073,470 0.32%
Jiosaavn Jiosaavn 138,229 0.02%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-10-03)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-10-03 22:52:06 Fair Trade Cidade Hip-Hop Lisbon, PT 250
2025-10-03 22:50:19 Know Yourself 106.7 Energy FM Manila, PH 2
2025-10-03 22:49:43 What Did I Miss? Hot 97 New York, NY, US 185
2025-10-03 22:49:39 Passionfruit (Explicit) Spin 1038 Dublin, IE 93
2025-10-03 22:49:30 TWIST & TURN (feat. Drake & PARTYNEXTDOOR) Colourful Radio London, GB 72
2025-10-03 22:48:46 Hold On, We're Going Home WAKS Cleveland, OH, US 178
2025-10-03 22:48:13 Nice For What WGPR Detroit, MI, US 185
2025-10-03 22:47:54 What Did I Miss? Hot 104.7 Kennebunkport, ME, US 3
2025-10-03 22:47:42 Which One KTFM-F2 (Energy San Antonio 94.1FM) San Antonio, TX, US 170
2025-10-03 22:47:25 Hotline Bling Eldoradio Live Luxembourg, LU 206

Popularity (2025-10-03)

Platform%
Spotify 99.00%
Tidal 100.00%