
Drake
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-03
173,736,839
Social Media Followers
As of 2025-10-03
00:00:00
Hours Airplay
Updated 2025-10-04 10:53:54 UTC
Genres
Scores
Biography
Initially known for his role on Degrassi: The Next Generation, Toronto-born Aubrey Drake Graham transitioned into the music scene in 2006 with a series of mixtapes that quickly gained attention. Signing with Universal Motown in 2009, Drake's EP So Far Gone and subsequent albums like Take Care and Nothing Was the Same solidified his status as a chart-topping artist. With a prolific career that includes hits like "Hotline Bling" and collaborations with industry icons, Drake's sixth album, Certified Lover Boy, exemplifies his trap-inspired sound and features a star-studded lineup. Drake's musical journey, marked by Grammy wins and collaborations with top artists, continues to redefine the hip-hop landscape, with his latest release, For All the Dogs, showcasing his versatility and artistry before embarking on a well-deserved sabbatical.
Drake resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, INDIA. With a heavily male (65%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (109,369 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Palm Angels, Champion, Marni makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 173,736,839 · Engagements 784,626 · Rate 0.5% Posts 898 · Views 109,369 · Avg Likes 784,325 · Avg Comments 5,316 · Avg Views 109,369 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 57% 25-34: 29% 13-17: 8% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (29%) |
Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
Top Countries |
UNITED STATES (28%) BRAZIL (7%) INDIA (5%) UNITED KINGDOM (5%) CANADA (3%) |
Top regions: UNITED STATES (28%), BRAZIL (7%), INDIA (5%) |
Platform Engagement | Instagram: 779,763 avg likes/post · Youtube: 109,369 avg views/post | Best reach: Youtube 109,369 avg views; best engagement: Instagram 779,763 avg likes |
Top Brand Affinities
Palm Angels
Champion
Marni
Alexander McQueen
MISSGUIDED
Moncler
boohoo
Barbie
JACQUEMUS
Maison Margiela
Loewe
Steve Madden
Brand | Category | Score |
---|---|---|
Palm Angels | 20.13 | |
Champion | 12.78 | |
Marni | 11.93 | |
Alexander McQueen | 8.74 | |
MISSGUIDED | 8.14 | |
Moncler | 7.55 | |
boohoo | 7.26 | |
Barbie | 7.17 | |
JACQUEMUS | 6.58 | |
Maison Margiela | 6.22 | |
Loewe | 6.17 | |
Steve Madden | 5.99 | |
Christian Louboutin | 5.94 | |
BALMAIN | 5.22 | |
Rockstar Games | 5.09 | |
American Eagle | 5.06 | |
Dolce & Gabbana | 4.97 | |
Miu Miu | 4.45 | |
Lululemon Athletica | 4.25 | |
TOM FORD | 4.20 | |
Victoria's Secret | 4.18 | |
Carhartt | 4.07 | |
Timberland | 3.72 | |
Gymshark | 3.37 | |
Urban Outfitters | 3.33 | |
FashionNova | 3.30 | |
MTV | 3.30 | |
Rolls-Royce | 3.18 | |
Forever 21 | 3.04 | |
Aston Martin | 2.97 | |
Kodak | 2.94 | |
ESPN | 2.89 | |
NBA | 2.87 | |
Sneakerhead | 2.79 | |
Lollapalooza | 2.74 | |
Los Angeles Lakers | 2.74 | |
Hermès | 2.72 | |
Fenty beauty | 2.62 | |
ASOS | 2.61 | |
Haima | 2.60 | |
Hennessy | 2.60 | |
NHL | 2.55 | |
GIVENCHY | 2.52 | |
Too Faced Cosmetics | 2.46 | |
SoundCloud | 2.41 | |
Paramount Pictures | 2.38 | |
Nokia | 2.37 | |
Under Armour | 2.34 | |
Beats Electronics | 2.25 | |
Coachella | 2.21 |
Official Profiles
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LoginArtist: Drake
The map shows every radio station that aired Drake today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-03)
Total: 655,727,975
PLATFORM | TOTAL | % | |
---|---|---|---|
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396,874,281 | 60.52% |
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170,717,541 | 26.03% |
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81,515,504 | 12.43% |
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4,408,950 | 0.67% |
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2,073,470 | 0.32% |
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138,229 | 0.02% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-10-03 22:52:06 | Fair Trade | Cidade Hip-Hop | Lisbon, PT | 250 |
2025-10-03 22:50:19 | Know Yourself | 106.7 Energy FM | Manila, PH | 2 |
2025-10-03 22:49:43 | What Did I Miss? | Hot 97 | New York, NY, US | 185 |
2025-10-03 22:49:39 | Passionfruit (Explicit) | Spin 1038 | Dublin, IE | 93 |
2025-10-03 22:49:30 | TWIST & TURN (feat. Drake & PARTYNEXTDOOR) | Colourful Radio | London, GB | 72 |
2025-10-03 22:48:46 | Hold On, We're Going Home | WAKS | Cleveland, OH, US | 178 |
2025-10-03 22:48:13 | Nice For What | WGPR | Detroit, MI, US | 185 |
2025-10-03 22:47:54 | What Did I Miss? | Hot 104.7 | Kennebunkport, ME, US | 3 |
2025-10-03 22:47:42 | Which One | KTFM-F2 (Energy San Antonio 94.1FM) | San Antonio, TX, US | 170 |
2025-10-03 22:47:25 | Hotline Bling | Eldoradio Live | Luxembourg, LU | 206 |
Popularity (2025-10-03)
Platform | % |
---|---|
Spotify | 99.00% |
Tidal | 100.00% |