Dr. Dre
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
15,583,827
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-01 00:21:02 UTC
Genres
Biography
Beginning his career in the early '80s, Dre collaborated with Ice Cube and Eazy-E, forming N.W.A. and releasing groundbreaking albums like "Straight Outta Compton." Dre's solo work, including "The Chronic" and collaborations with artists like Snoop Dogg, reshaped the hip-hop landscape. Despite delays, Dre continued to produce for notable artists and eventually released "Compton: A Soundtrack by Dr. Dre" in 2015. N.W.A. was inducted into the Rock 'N Roll Hall of Fame in 2016, solidifying their impact on the genre.
Dr. Dre is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDIA. The audience is heavily male (81%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (37,095 avg views per post); Instagram builds the community layer. Affinity data highlights Amazon Music, Akai, New Era, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,583,827 · Engagements 84,114 · Rate 0.5% Posts 140 · Views 37,095 · Avg Likes 84,063 · Avg Comments 1,370 · Avg Views 37,095 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 36% 35-44: 8% 13-17: 5% |
Largest: 18-24 (49%); next: 25-34 (36%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (7%) INDIA (7%) UNITED KINGDOM (4%) FRANCE (4%) |
Top regions: UNITED STATES (17%), BRAZIL (7%), INDIA (7%) |
| Platform Engagement | Instagram: 81,194 avg likes/post · Youtube: 37,095 avg views/post | Best reach: Youtube 37,095 avg views; best engagement: Instagram 81,194 avg likes |
Top Brand Affinities
Amazon Music
Akai
New Era
Barbie
Los Angeles Lakers
Rockstar Games
Ableton
Champion
Beats Electronics
Monster Beverage
SoundCloud
MTV
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 11.87 | |
| Akai | 10.49 | |
| New Era | 9.48 | |
| Barbie | 6.80 | |
| Los Angeles Lakers | 5.51 | |
| Rockstar Games | 5.37 | |
| Ableton | 5.31 | |
| Champion | 5.20 | |
| Beats Electronics | 4.85 | |
| Monster Beverage | 4.61 | |
| SoundCloud | 4.54 | |
| MTV | 4.42 | |
| Dolce & Gabbana | 4.19 | |
| ESPN | 4.09 | |
| NBA | 3.87 | |
| CNN | 3.78 | |
| Hennessy | 3.68 | |
| Sneakerhead | 3.54 | |
| BALMAIN | 3.30 | |
| Fendi | 3.23 | |
| NFL | 3.14 | |
| UFC | 3.11 | |
| Christian Louboutin | 2.82 | |
| Kodak | 2.80 | |
| Nickelodeon | 2.79 | |
| Versace | 2.77 | |
| Supreme | 2.73 | |
| Rolls-Royce | 2.68 | |
| Timberland | 2.66 | |
| Spotify Music | 2.59 | |
| NBC | 2.56 | |
| Aston Martin | 2.48 | |
| Budweiser | 2.41 | |
| TOM FORD | 2.39 | |
| Cadillac | 2.34 | |
| NHL | 2.33 | |
| Moschino | 2.32 | |
| Bugatti | 2.30 | |
| Bershka | 2.24 | |
| New Balance | 2.22 | |
| Hermès | 2.19 | |
| shein | 2.12 | |
| WWE | 2.11 | |
| Coachella | 2.05 | |
| Lollapalooza | 2.04 | |
| Nike | 2.00 | |
| Target | 1.98 | |
| Universal | 1.98 | |
| Grand Theft Auto | 1.91 | |
| Warner Bros | 1.89 |
Official Profiles
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LoginArtist: Dr. Dre
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 25,211,699
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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22,079,113 | 87.57% |
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3,132,586 | 12.43% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















