DPR IAN Brand Affinity ranks highest GENTLE MONSTER at 15.63% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

DPR IAN — pop artist from KR.

DPR IAN, born and raised in Sydney, Australia, developed a passion for music and performance early on, influenced by artists like Daft Punk and experiences in…

DPR IAN

Recognizable

Country: KR | Gender: male | Artist ID: 627fa5b2-b8a1-48b6-9400-38b46ba564b5

Find Artist

Genres

popk-pophip-hop & rapk-rap

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 15.63% • Very Strong

As of 2025-09-09

6,802,511

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Recognizable

Biography

DPR IAN, born and raised in Sydney, Australia, developed a passion for music and performance early on, influenced by artists like Daft Punk and experiences in heavy metal bands and breakdancing. After graduating from a performing arts school in 2008, he moved to Seoul to pursue a career in dance. He briefly debuted as the leader and rapper of K-pop group C-Clown before the unit disbanded in 2015, providing him with industry insight.

Following the disbandment, DPR IAN reunited with friend Hong Da-Bin to establish DPR, focusing on creative freedom, authenticity, and community in their music. With a desire to make a significant impact, he aims to captivate audiences with his work and values artistic integrity in his endeavors.

Report Date: 2025-09-09

DPR IAN is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, INDONESIA, SOUTH KOREA. The audience is heavily female (71%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (2,550,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to GENTLE MONSTER, TONY MOLY, Accor Hotels points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DPR IAN score 9.22% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: TONY MOLYBrand: Accor Hotels

Followers:6,802,511

Engagements:627,512

Rate:9.2%

Posts:448

Avg Likes:604,845

Avg Comments:9,297

Avg Views:2,564,090

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,802,511 · Engagements 627,512 · Rate 9.2% Posts 448 · Views 2,564,090 · Avg Likes 604,845 · Avg Comments 9,297 · Avg Views 2,564,090	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 20% 13-17: 12% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (20%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	UNITED STATES (24%) INDONESIA (12%) SOUTH KOREA (11%) BRAZIL (4%) THAILAND (4%)	Top regions: UNITED STATES (24%), INDONESIA (12%), SOUTH KOREA (11%)
Platform Engagement	Instagram: 388,408 avg likes/post · Tiktok: 2,550,000 avg views/post · Youtube: 14,090 avg views/post	Best reach: Tiktok 2,550,000 avg views; best engagement: Instagram 388,408 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 15.63

TONY MOLY

Score: 10.61

Accor Hotels

Score: 9.34

Glossier

Score: 7.37

Innisfree

Score: 4.93

Final Fantasy

Score: 4.76

Coach

Score: 4.14

Dr. Martens

Score: 3.01

Prismacolor

Score: 3.00

Jollibee

Score: 2.98

Topshop

Score: 2.93

Polaroid

Score: 2.80

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		15.63
TONY MOLY		10.61
Accor Hotels		9.34
Glossier		7.37
Innisfree		4.93
Final Fantasy		4.76
Coach		4.14
Dr. Martens		3.01
Prismacolor		3.00
Jollibee		2.98
Topshop		2.93
Polaroid		2.80
Fenty beauty		2.80
Marc Jacobs		2.71
Pull&Bear		2.68
Urban Outfitters		2.63
Forever 21		2.60
Avon		2.46
H&M		2.41
Versace		2.27
League of Legends		2.16
Sunnies Studios		2.06
ASOS		2.05
Lollapalooza		2.04
NYX Cosmetics		2.03
Showtime		2.02
Too Faced Cosmetics		2.01
Anastasia Beverly Hills		1.99
Coachella		1.98
Victoria's Secret		1.96
Converse		1.90
Tinder		1.81
shein		1.80
KitKat		1.78
Sprite		1.78
Fujifilm		1.76
CBS Television Studios		1.69
CBS		1.66
Polo Ralph Lauren		1.63
Chrysler		1.63
FashionNova		1.59
Starbucks		1.59
UNIQLO		1.56
Vogue		1.53
Yves Saint Laurent		1.53
Vans		1.53
Pokemon Go		1.51
SheInside		1.47
Urban Decay Cosmetics		1.46
Calvin Klein		1.45