Donna Summer Brand Affinity ranks highest Grindr at 16.38% . Very Strong. Score DMDB 66.46% | Fanbase 55.04%

Donna Summer — pop artist from US.

Donna Summer, known as the "Queen of Disco," was a talented vocalist and songwriter who rose to fame in the 1970s with hits like "Love to Love You Baby" and "I…

Donna Summer

Recognizable

Country: US | Gender: female | Artist ID: 11e81bbf-be4d-94ea-bf1e-a0369fe50396

Find Artist

Genres

popdance poppopnew wave popmainstream popr&b, funk & soulr&b/souldiscomotowncontemporary r&belectronichi-nrg

Influential: 66.46% Fanbase: 55.04% Trending: 72.17%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 16.38% • Very Strong

As of 2025-09-09

599,141

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.46% | Fanbase 55.04% | Trending 72.17% | CAREER STAGE: MAINSTREAM

Biography

Donna Summer, known as the "Queen of Disco," was a talented vocalist and songwriter who rose to fame in the 1970s with hits like "Love to Love You Baby" and "I Feel Love." Her success continued through the '80s with songs like "She Works Hard for the Money" and "This Time I Know It's for Real." Summer passed away in 2012 and was posthumously inducted into the Rock and Roll Hall of Fame in 2013.

Born LaDonna Andre Gaines on December 31, 1948, in Boston, Summer began her music career in the church choir and later gained international fame with her disco-infused sound. She collaborated with producers Giorgio Moroder and Pete Bellotte on several successful albums, earning multiple Grammy Awards throughout her career. Summer's influence on dance music extended well beyond the disco era, and she continued to release music until her passing in 2012.

Report Date: 2025-09-09

Donna Summer resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, BRAZIL, MEXICO. With a heavily male (64%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (7,992 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Grindr, Jean Paul Gaultier, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Donna Summer score 0.53% — Low bucket.

Brand: GrindrBrand: Jean Paul GaultierBrand: Mixcloud

Followers:599,141

Engagements:3,163

Rate:0.5%

Posts:540

Avg Likes:3,118

Avg Comments:80

Avg Views:7,992

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 599,141 · Engagements 3,163 · Rate 0.5% Posts 540 · Views 7,992 · Avg Likes 3,118 · Avg Comments 80 · Avg Views 7,992	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 35-44: 23% 18-24: 23% 45-64: 21%	Largest: 25-34 (30%); next: 35-44 (23%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (27%) BRAZIL (13%) MEXICO (5%) ITALY (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (27%), BRAZIL (13%), MEXICO (5%)
Platform Engagement	Instagram: 2,555 avg likes/post · Youtube: 7,992 avg views/post	Best reach: Youtube 7,992 avg views; best engagement: Instagram 2,555 avg likes

Top Brand Affinities

Grindr

Score: 16.38

Jean Paul Gaultier

Score: 12.69

Mixcloud

Score: 12.26

NBC

Score: 10.99

HBO Max

Score: 9.98

All Saints

Score: 9.93

Barbie

Score: 9.10

Pioneer

Score: 9.08

Amazon Music

Score: 7.70

FOX

Score: 7.25

KARL LAGERFELD

Score: 6.48

MATTEL

Score: 6.02

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Top Brand Affinities

Brand	Category	Score
Grindr		16.38
Jean Paul Gaultier		12.69
Mixcloud		12.26
NBC		10.99
HBO Max		9.98
All Saints		9.93
Barbie		9.10
Pioneer		9.08
Amazon Music		7.70
FOX		7.25
KARL LAGERFELD		6.48
MATTEL		6.02
Alexander McQueen		5.95
Vogue		5.74
iHeartRadio Music Awards		5.61
MTV		5.60
Walgreens		5.56
Macy's		5.48
CNN		5.27
Vivienne Westwood		5.21
Ableton		4.55
Fenty beauty		4.44
Versace		4.31
ASOS		4.22
Urban Outfitters		4.18
Columbia Pictures		4.02
Dr. Martens		3.90
Paramount Pictures		3.86
TOM FORD		3.68
Pfizer		3.64
Summit Entertainment		3.47
Spotify Music		3.47
Marc Jacobs		3.41
Armani		3.21
Dolce & Gabbana		3.17
ABC		3.13
Moschino		3.11
SoundCloud		2.87
Pixar		2.83
Martini		2.68
Coachella		2.67
Warner Bros		2.67
Yves Saint Laurent		2.66
CBS		2.59
Lollapalooza		2.58
Revlon		2.53
Philips		2.53
Valentino		2.49
Target		2.42
Nickelodeon		2.38