Don Toliver

Don Toliver

Country: US | Gender: male

Influential: 64.24% Fanbase: 68.51% Trending: 62.11%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 19.38% • Very Strong

As of 2025-09-26

8,276,616

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

Updated 2025-10-03 20:41:05 UTC

Genres

poppophip-hop & rapraptraphip-hop/raphip hop

Scores

Score: DMDB 64.20% | Fanbase 68.50% | Trending 62.10% | CAREER STAGE: SUPERSTAR

Biography

Houston native Don Toliver is a genre-bending artist whose unique sound blends elements of hip-hop, R&B, pop, and rock. With his debut album Heaven Or Hell and hits like "Lemonade," he has garnered billions of streams, platinum plaques, and critical acclaim from publications like V Man and Interview Magazine. Toliver's sophomore album, Life of a DON, debuted at number two on the US Billboard 200 and features collaborations with industry heavyweights like Justin Bieber and production from Mike Dean and Hit-Boy. With recent features alongside artists like Ye and Pusha T, Toliver is set to embark on a new musical journey in 2023, promising fans an exciting new era. Stay tuned for more from this rising star.
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Don Toliver Marketing Affinity & Brand Fit Data

Report Date: 2025-09-26

Don Toliver converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, FRANCE. Audience shape is heavily male (71%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 4,585,519 avg views per post, with supportive conversation on Tiktok. Shared audience with Palm Angels, Outfitgrid, True Religion underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Don Toliver score 10.65%Very Strong bucket.
Brand: Palm AngelsBrand: OutfitgridBrand: True Religion
Followers:8,276,616
Engagements:881,575
Rate:10.7%
Posts:483
Views:8,135,519
Avg Likes:845,103
Avg Comments:6,475
Avg Views:8,135,519

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 8,276,616 · Engagements 881,575 · Rate 10.7%
Posts 483 · Views 8,135,519 · Avg Likes 845,103 · Avg Comments 6,475 · Avg Views 8,135,519
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 27%
13-17: 9%
35-44: 5%
Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries UNITED STATES (29%)
BRAZIL (12%)
FRANCE (3%)
INDIA (3%)
UNITED KINGDOM (3%)
Top regions: UNITED STATES (29%), BRAZIL (12%), FRANCE (3%)
Platform Engagement Instagram: 334,432 avg likes/post · Tiktok: 3,550,000 avg views/post · Youtube: 4,585,519 avg views/post Best reach: Youtube 4,585,519 avg views; best engagement: Tiktok 374,150 avg likes

Top Brand Affinities

Palm Angels
Score: 19.38
Outfitgrid
Score: 18.10
True Religion
Score: 16.48
Maison Margiela
Score: 12.41
Champion
Score: 12.06
New Era
Score: 11.34
Houston Livestock Show and Rodeo
Score: 10.78
Supreme
Score: 10.57
Nice Kicks
Score: 10.37
Pro Tools
Score: 10.24
Sneaker News
Score: 9.59
SoundCloud
Score: 9.42
Brand Category Score
Palm Angels 19.38
Outfitgrid 18.10
True Religion 16.48
Maison Margiela 12.41
Champion 12.06
New Era 11.34
Houston Livestock Show and Rodeo 10.78
Supreme 10.57
Nice Kicks 10.37
Pro Tools 10.24
Sneaker News 9.59
SoundCloud 9.42
Accor Hotels 9.42
Acne Studios 9.16
Amazon Music 8.75
Marni 8.54
Stüssy 8.54
Sole Collector 7.96
Stone Island 7.72
Carhartt 7.65
Kodak 7.07
Foot Locker 6.83
Kappa 6.65
Pontiac 6.24
JACQUEMUS 6.24
Sneakerhead 6.13
Ableton 6.12
Kickstagram 5.87
Beats Electronics 5.66
Pull&Bear 5.50
Lollapalooza 5.48
Hennessy 4.95
Urban Outfitters 4.61
Balenciaga 4.44
Coachella 4.44
Mortal Kombat 4.07
Timberland 4.06
Spotify Music 4.04
Bershka 4.02
Moncler 3.98
Polo Ralph Lauren 3.91
The North Face 3.66
Los Angeles Lakers 3.65
BALMAIN 3.62
American Eagle 3.54
Louis Vuitton 3.53
ESPN 3.50
NBA 3.41
Yves Saint Laurent 3.36
Versace 3.34

Official Profiles

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Artist: Don Toliver

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Don Toliver today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-25)

Total: 97,348,068

PLATFORM TOTAL %
Audiomack Audiomack 56,039,250 57.57%
Spotify Spotify 39,609,957 40.69%
Pandora Pandora 922,067 0.95%
Yandex Yandex 676,946 0.70%
Jiosaavn Jiosaavn 99,848 0.10%
Anghami Anghami 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-09-26)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-09-26 01:22:45 Attitude (feat. Charlie Wilson & Cash Cobain) Kif Radio Brussels, BE 156
2025-09-26 01:16:56 Lose My Mind (feat. Doja Cat) [From F1® The Movie] Evropa 2 Prague, CZ 190
2025-09-26 01:16:54 3am KHTE The Box 96.5 FM Little Rock, US 131
2025-09-26 01:03:32 Lose My Mind (feat. Doja Cat) [From F1® The Movie] Virgin Radio - Oman Mascate, OM 193
2025-09-26 00:49:39 Lose My Mind (feat. Doja Cat) [From F1® The Movie] Loop Helsinki, FI 190
2025-09-26 00:44:22 Lose My Mind (feat. Doja Cat) [From F1® The Movie] Хіт FM (Hit FM) Kiev, UA 176
2025-09-26 00:22:27 Lose My Mind (feat. Doja Cat) [From F1® The Movie] The Edge 96.ONE Sydney, AU 192
2025-09-26 00:10:52 Tiramisu Générations (IDF) Paris, FR 136
2025-09-26 00:10:51 Tiramisu Générations (Lyon) Lyon, FR 134
2025-09-26 00:07:31 WORTH IT Hip Hop Nation Washington, D.C., US 188

Popularity (2025-10-02)

Platform%
No data.