Dolly Parton Brand Affinity ranks highest Houston Livestock Show and Rodeo at 12.23% . Very Strong. Score DMDB 69.91% | Fanbase 66.89%

Dolly Parton — pop artist from US.

Dolly Parton, a highly acclaimed artist, achieved her biggest debut sales week with her latest album "Rockstar," reaching #3 on the Billboard 200 chart. A…

Dolly Parton

Superstar

Country: US | Gender: female | Artist ID: 11e81bc1-7eea-1128-b446-a0369fe50396

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Genres

popclassic country popcountrycountrycountry dawncontemporary country

Influential: 69.91% Fanbase: 66.89% Trending: 71.42%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 12.23% • Very Strong

As of 2025-09-09

13,265,677

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.91% | Fanbase 66.89% | Trending 71.42% | CAREER STAGE: SUPERSTAR

Biography

Dolly Parton, a highly acclaimed artist, achieved her biggest debut sales week with her latest album "Rockstar," reaching #3 on the Billboard 200 chart. A member of the Country Music Hall of Fame and Rock and Roll Hall of Fame, she holds a record of 49 Top 10 country albums and 26 #1 hits on the Billboard Country charts over her 50-year career.

Recognized by the RIAA for over 100 million units sold worldwide, Parton has received numerous accolades, including 11 Grammy Awards and 10 CMA Awards. Beyond her music career, she is known for her philanthropic efforts, donating over 230 million books through her Imagination Library and achieving success as a New York Times bestselling author with books like "Run Rose Run" and "Behind The Seams: My Life in Rhinestones."

Report Date: 2025-09-09

Dolly Parton is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (60%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (168,900 avg views per post); Instagram builds the community layer. Affinity data highlights Houston Livestock Show and Rodeo, Lowe's, Barbie, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dolly Parton score 0.39% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: Lowe'sBrand: Barbie

Followers:13,265,677

Engagements:51,996

Rate:0.4%

Posts:2,290

Avg Likes:50,223

Avg Comments:1,224

Avg Views:193,336

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,265,677 · Engagements 51,996 · Rate 0.4% Posts 2,290 · Views 193,336 · Avg Likes 50,223 · Avg Comments 1,224 · Avg Views 193,336	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 33% 25-34: 30% 35-44: 17% 45-64: 14%	Largest: 18-24 (33%); next: 25-34 (30%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (49%) UNITED KINGDOM (8%) CANADA (6%) BRAZIL (4%) AUSTRALIA (2%)	Top regions: UNITED STATES (49%), UNITED KINGDOM (8%), CANADA (6%)
Platform Engagement	Instagram: 37,002 avg likes/post · Tiktok: 168,900 avg views/post · Youtube: 24,436 avg views/post	Best reach: Tiktok 168,900 avg views; best engagement: Instagram 37,002 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 12.23

Lowe's

Score: 8.55

Barbie

Score: 8.15

Benihana

Score: 7.89

Verizon

Score: 6.39

Kroger

Score: 6.18

Publix

Score: 6.12

Margaritaville

Score: 5.50

Coach

Score: 5.11

Macy's

Score: 5.03

Steve Madden

Score: 4.82

Chick-fil-A

Score: 4.75

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Top Brand Affinities

Brand	Category	Score
Houston Livestock Show and Rodeo		12.23
Lowe's		8.55
Barbie		8.15
Benihana		7.89
Verizon		6.39
Kroger		6.18
Publix		6.12
Margaritaville		5.50
Coach		5.11
Macy's		5.03
Steve Madden		4.82
Chick-fil-A		4.75
Alexander McQueen		4.66
TOM FORD		4.59
PetSmart		4.58
Target		4.51
OLD NAVY		4.33
Coors		4.32
Anthropologie		4.30
Christian Louboutin		4.22
NBC		4.15
Estee Lauder		4.13
Urban Outfitters		3.99
iHeartRadio Music Awards		3.89
Showtime		3.86
NORDSTROM		3.81
Busch		3.79
Dunkin' Donuts		3.70
Sunnies Studios		3.54
Taco Bell		3.47
ABC		3.40
Lollapalooza		3.29
Paramount Pictures		3.29
Walmart		3.23
Marc Jacobs		3.19
Olaplex		3.09
Nickelodeon		3.07
Too Faced Cosmetics		3.07
Gatorade		3.05
Babybump		2.97
Abercrombie & Fitch		2.92
Lush		2.90
Columbia Pictures		2.82
Carhartt		2.80
Baileys		2.77
NHL		2.76
Fenty beauty		2.60
Cadillac		2.55
MTV		2.52
Airbnb		2.50