Dolly Parton
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
13,337,379
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 09:31:10 UTC
Genres
Biography
Recognized by the RIAA for over 100 million units sold worldwide, Parton has received numerous accolades, including 11 Grammy Awards and 10 CMA Awards. Beyond her music career, she is known for her philanthropic efforts, donating over 230 million books through her Imagination Library and achieving success as a New York Times bestselling author with books like "Run Rose Run" and "Behind The Seams: My Life in Rhinestones."
Dolly Parton is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (60%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (168,900 avg views per post); Instagram builds the community layer. Affinity data highlights Kroger, Barbie, Houston Livestock Show and Rodeo, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,337,379 · Engagements 36,097 · Rate 0.3% Posts 2,301 · Views 190,725 · Avg Likes 34,360 · Avg Comments 1,054 · Avg Views 190,725 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 34% 25-34: 30% 35-44: 17% 45-64: 14% |
Largest: 18-24 (34%); next: 25-34 (30%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (42%) UNITED KINGDOM (8%) CANADA (4%) AUSTRALIA (4%) NIGERIA (3%) |
Top regions: UNITED STATES (42%), UNITED KINGDOM (8%), CANADA (4%) |
| Platform Engagement | Instagram: 21,546 avg likes/post · Tiktok: 168,900 avg views/post · Youtube: 21,825 avg views/post | Best reach: Tiktok 168,900 avg views; best engagement: Instagram 21,546 avg likes |
Top Brand Affinities
Kroger
Barbie
Houston Livestock Show and Rodeo
Benihana
Verizon
Margaritaville
NORDSTROM
Coach
Anthropologie
NBC
Steve Madden
Target
| Brand | Category | Score |
|---|---|---|
| Kroger | 9.01 | |
| Barbie | 8.37 | |
| Houston Livestock Show and Rodeo | 8.36 | |
| Benihana | 8.04 | |
| Verizon | 6.33 | |
| Margaritaville | 6.29 | |
| NORDSTROM | 5.84 | |
| Coach | 5.10 | |
| Anthropologie | 4.97 | |
| NBC | 4.89 | |
| Steve Madden | 4.87 | |
| Target | 4.80 | |
| Alexander McQueen | 4.77 | |
| Kate Spade | 4.56 | |
| Busch | 4.49 | |
| Showtime | 4.46 | |
| OLD NAVY | 4.38 | |
| Christian Louboutin | 4.27 | |
| Estee Lauder | 4.20 | |
| Chick-fil-A | 4.05 | |
| Urban Outfitters | 4.04 | |
| Holden | 4.00 | |
| iHeartRadio Music Awards | 3.91 | |
| PetSmart | 3.66 | |
| ABC | 3.65 | |
| Walmart | 3.59 | |
| Taco Bell | 3.47 | |
| FashionNova | 3.44 | |
| Dr. Martens | 3.37 | |
| Lollapalooza | 3.33 | |
| Carhartt | 3.32 | |
| Marc Jacobs | 3.23 | |
| Emporium | 3.15 | |
| Gatorade | 3.09 | |
| Columbia Pictures | 3.05 | |
| Abercrombie & Fitch | 2.97 | |
| Sunnies Studios | 2.83 | |
| Dolce & Gabbana | 2.82 | |
| Kylie Cosmetics | 2.81 | |
| NHL | 2.76 | |
| Lululemon Athletica | 2.71 | |
| Paramount Pictures | 2.69 | |
| Yves Saint Laurent | 2.54 | |
| TOM FORD | 2.54 | |
| MTV | 2.53 | |
| AMC | 2.51 | |
| Martini | 2.49 | |
| Philips | 2.40 | |
| Fendi | 2.40 | |
| Aperol | 2.32 |
Official Profiles
Login to view Contact
LoginArtist: Dolly Parton
The map shows every radio station that aired Dolly Parton today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 18,175,767
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
16,659,773 | 91.66% |
| [+] |
Pandora |
1,515,994 | 8.34% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Dolly Parton, Belle Frantz | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2025-12-11 04:00 UTC | Dolly Parton, Annie Bosko | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2025-12-13 04:00 UTC | Dolly Parton, The Calling | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2025-12-14 04:00 UTC | Dolly Parton, The Calling | THE COLOSSEUM AT CAESARS PALACE | Las Vegas, United States | |
| 2026-01-04 03:30 UTC | Dolly Parton, Colorado Symphony, The Dryes, Colorado Symphony Orchestra | Boettcher Concert Hall | Denver, United States |
